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Amazon Hits Apple with New 'Three Kindles for the Price of an iPad' Commercial
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WRONG !
If you can say that the iPad is a computer and the Kindle Fire is not, I would like you to explain how
Anyone pay attention to how very young-looking Mom is with two 'older' kids in the background?Savvy and cool Mom ...
She could be the 2nd wife and those are her stepkids.
Are you saying I'm naive? Because my points were pretty clear that I don't think it's the best system. But if there's a complaint to be made - it should be for tax reform. Amazon is abiding by the laws. Just like Apple is abiding by laws. Both companies (and pretty much every company) serves their best interest.
When CEOs take $1 in salary - that's taking money out state and federal taxes. Same thing. I don't like it or agree with it - but it's no illegal.
The OP was complaining about Amazon. And that's fine. He doesn't like Amazon for doing what they are doing. And that's also fine. But Amazon isn't the only one who takes advantage of "no tax" to the consumer. They just happen to be one of the biggest etailers doing so.
This is typical shoddy marketing based on lying by omission.
Every time a Kindle fan tells me about reading in sunlight I acknowledge the weakness and advise them that the strength of a backlit screen is handy at night when you don't need to run a lamp.
Kindle Fire doesn't have Bluetooth which means it cannot connect to a plethora of external wireless accessories plus the screen is tiny.
Most of what Amazon is kicking up can be defeated easily save for the pricing argument. If your budget is small then you really don't have much of a choice.
Every time a Kindle fan tells me about reading in sunlight I acknowledge the weakness and advise them that the strength of a backlit screen is handy at night when you don't need to run a lamp.
Kindle Fire doesn't have Bluetooth which means it cannot connect to a plethora of external wireless accessories plus the screen is tiny.
Most of what Amazon is kicking up can be defeated easily save for the pricing argument. If your budget is small then you really don't have much of a choice.
No, thats not what they're trying to say. Amazon is trying to send 3 message here:
1. The best e-reader on the market is the Kindle (very long battery life, highly supported, screen that does not beam light in your eyes, can be read in sunlight without glare issues)
2. If you desire multimedia functionality from such a device, there is the Kindle Fire and it costs significantly less money than an iPad 2.
3. Whether you desire a dedicated reading device or a multimedia tablet, the Kindle line are relatively highly affordable alternatives, so much so can have a Kindle to use as a book reader and a Kindle Fire (or two), potentially allowing you to share the devices among a family and still pay less money that you would for an iPad 3, which, as someone said earlier, puts into perspective how much money you're really spending.
They didn't say you need three different devices to do what the iPad does. That is completely missing the point. They addressed two key functions of these devices (reading and watching videos), both of which the Kindle Fire can do and in the case of reading, the Kindle arguably does best.
Amazon showed off 3 Kindles to emphasize relative affordability and value.
Thinking the same way.
I had the same thought in my mind three Hyundai Genesis would be cheaper than Audi R8 and still have a plenty of cash left to decorate Genesis
That's all they really need though.
Some people dont NEED everything an ipad can do.
Not everyone buys a BMW, for example.
Not sure if you meant to write it like that but.... "Kiddle" made me laugh.
That's the new official anti-Kindle fanboy word right there!
P.S.: I have the new non-touch Kindle 4 (the only model available in stores in Canada) and the e-ink screen can't be beat by any light-emitting display. Perfect for reading. Kindle Fire? Not interested.
And I can also buy 3 to 4 netbooks for the price of a single upper tier laptop (by any manufacturer). The fact that you need a couple of Kindle variants to not even do as much as one Apple device speaks to the iPad favorably IMO.
Perfect and simple deconstruction of the myopic and hypocrytical stance by some of the Apple fan boys & girls here.
The brilliance of this ad is the way it targets the Kindle as a family device.
To some, paying more to get more functionality in a single device is a superior selling point. To others, being able to afford multiple devices for different members of the family is an even more superior selling point.
They nailed it.
To some, paying more to get more functionality in a single device is a superior selling point. To others, being able to afford multiple devices for different members of the family is an even more superior selling point.
They nailed it.
I do agree with what you're saying. But I feel that with time (and possibly the release of a lower end/maybe smaller iPad) that Apple will dominate similarly to what they did in the MP3 market. Beginning with a super expensive iPod, and continually developing it until it was pretty great, and then releasing various other sizes and types to suit everyone's needs.
I don't think there is anything wrong with poking fun at apple. The original Samsung commercial ripping on the people in line for the iPhone was funny. Everyone dressed like a hipster; "I can never own a Samsung, I'm to creative".."Dude your a barista, you barist for a living"....lmao
But the Superbowl commercial was cheesy. And this Amazon commercial is also, and feels so fake. It's on the same level of those radio commercials where "Dad can't stop rapping about our vacation deal". Just painful to watch and listen too....
But the Superbowl commercial was cheesy. And this Amazon commercial is also, and feels so fake. It's on the same level of those radio commercials where "Dad can't stop rapping about our vacation deal". Just painful to watch and listen too....
A lot of people are going to be disappointed after seeing that ad and try and Play Words with Friends at the beach and can not because you can only play with a network connection and the Fire does not have 3G. Hope there is WiFi at the beach.
Ahem
"We don't know how to make a $500 computer that isn't junk, and it's not in our DNA to do this. We don't try to be every thing to everybody, and we'll continue to add more value to the products in our line-up."
Refers to a computer but still applies.
"We don't know how to make a $500 computer that isn't junk, and it's not in our DNA to do this. We don't try to be every thing to everybody, and we'll continue to add more value to the products in our line-up."
Refers to a computer but still applies.
A long time ago I worked out that business is all about numbers, but not the numbers many people, including Bezos thinks are important.
First off, the price of the product is only important in relation to the manufacturer's overhead, and what it means to the bottom line.
Secondly, quantity is like market share and turnover - pure vanity, and in the case of all three, a hostage to fortune. Eventually, oversupply will kill the market, it's only a matter of time. Chasing any or all of them will eventually kill the business.
Finally, after all the overheads and the revenue has stolen its share of unearned luka, there's the gross profit - the only way you know a product is REALLY making money.
When Apple released the first iPod, it was $400 - way more than the competition. They didn't, as Amazon is doing here, sell it at a discount to entice customers into buying music from iTunes Store. Indeed, iTunes Store wasn't launched until 18 months later.
Now, that model works, we know that. Everything else is a 'me too' spoiler by lesser players.
Maybe families - when they are all together, as suggested in this ad, can share their devices, but is that really how we work? No, we have our own devices, we don't rely on others to provide the unit backup that's lacking in one device. So the ad fails the reality test.
And therefore the real final number that's important to business is one - the one product you get one customer to buy, that allows them to do everything they want to do, whether it's read a book, watch a movie, or shop - the unmentioned only reason Kindle Fires are sold so cheap - below cost. But that shopping should be possible anywhere, not just at Amazon.
First off, the price of the product is only important in relation to the manufacturer's overhead, and what it means to the bottom line.
Secondly, quantity is like market share and turnover - pure vanity, and in the case of all three, a hostage to fortune. Eventually, oversupply will kill the market, it's only a matter of time. Chasing any or all of them will eventually kill the business.
Finally, after all the overheads and the revenue has stolen its share of unearned luka, there's the gross profit - the only way you know a product is REALLY making money.
When Apple released the first iPod, it was $400 - way more than the competition. They didn't, as Amazon is doing here, sell it at a discount to entice customers into buying music from iTunes Store. Indeed, iTunes Store wasn't launched until 18 months later.
Now, that model works, we know that. Everything else is a 'me too' spoiler by lesser players.
Maybe families - when they are all together, as suggested in this ad, can share their devices, but is that really how we work? No, we have our own devices, we don't rely on others to provide the unit backup that's lacking in one device. So the ad fails the reality test.
And therefore the real final number that's important to business is one - the one product you get one customer to buy, that allows them to do everything they want to do, whether it's read a book, watch a movie, or shop - the unmentioned only reason Kindle Fires are sold so cheap - below cost. But that shopping should be possible anywhere, not just at Amazon.
I stopped reading at this point, before the conversation turned to unicorns and leprechauns.