Apple makes a profit because it designs, makes and sells products at a price people are willing to pay. Nobody is forced to buy a Mac an iPhone or an iPod. The day such purchases become become mandatory is the day I'm willing to entertain discussions about "obscene" profits. Until then, I'm not interested.
I don't like Amazon. I think its "price check" App, which effectively encourages people to go into local bookstores and scan barcodes, is an example of the worst sort of predatory cut-throat business practices. I think Amazon abuses its position as a mail-order supplier to evade state and local sales taxes - taxes that hard-pressed local governments need to fund the roads, schools, police and emergency services we all need. The dollar or two you "save" by buying a copy of the latest Steven King or Jonathon Franzen novel from them is a dollar in income or property tax you'll find added on to your bill someplace else.
If I buy an iPad or download a copy of Lonely Boy from the Apple Store, I pay local sales tax. If I buy a Kindle Fire or buy the exact same song from Amazon, I won't. Please explain to me how this is any way rational, decent, or "fair."
Amazon is an ugly example of the sort of "damn the consequences" capitalism and outright manipulation of the tax code that has brought our country to the state its currently in. The fact that Amazon is destroying local businesses and local government while simultaneously not making any money, tells me its a company I'm not interested in doing business with.
We will quietly ignore how Apple has structured their company to avoid paying US taxes on the billions it's storing offshore.....