So Apple's marketshare is increasing?
link?
You can be a fan, and still question's Apple's move in response to shrinking marketshare. Being a fan doesn't mean you have to check your critical thinking abilities at the door.
Oh my gosh, are people still so ignorant of Apple's strategy after all these years? Apple cares about profit not market share. Always has, always will. Look at what share of the profits they own in each market.
If Apple could sell only one device and make billions off of it, they would be more than happy to do it. Conversely, if they could own 100% of the market and just barely be profitable, they would walk away in a second.