Can we please stop calling these things 'Apple TV Competitors'?
At this point ATV is so far behind that it's unfair to the rest of the devices being released.
I guess. I haven't found ANY features on any of these that would compel me to switch from Apple TV. It has a clean interface and streams video reliably from either my iTunes library or whatever channel I pick, and that's 99% of my use right there.
On top of that, it will let me AirPlay from my phone or extend my display from my laptop. I can type directly into search fields from a paired bluetooth keyboard or the on-screen keyboard on my phone.
I'm not out to play video games on a crappy set-top box (have an Xbox) and voice search just sounds like a gimmick.
Seriously, what am I missing by not having a super over-spec'ed Fire TV or whatever?