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Amazon Prime Video App Reportedly Coming to Apple TV Sometime This Summer
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My guess is this is why Amazon has been holding back. appletv's need for 4k support.
Our family enjoyed watching the Doctor Who series, and I enjoy The Expanse (I love sci-fi). Broken Blade and Kabaneri of the Iron Fortress are anime and I found them to be entertaining--of course I also enjoyed Sword Art Online and Valkyria Chronicles on Crackle.
How would that affect Amazon's decision. Only some of Prime's programming is 4K, most is not. Prime video is also on other boxes that are not 4K and as native apps on some low end non 4K TVs.
I am not excited about this news yet...
Only when Amazon makes their AppleTV app available in all countries to sell/offer Prime Video.
Examples: there's an app for the PS4, but not available outside the US/UK/Germany. There's also an app for the Nvidia Shield, but you've to fool location services.
(FYI... Prime Video is NOT the same as Amazon Prime, it's just video streaming not all the other benefits like shipping etc)
Only when Amazon makes their AppleTV app available in all countries to sell/offer Prime Video.
Examples: there's an app for the PS4, but not available outside the US/UK/Germany. There's also an app for the Nvidia Shield, but you've to fool location services.
(FYI... Prime Video is NOT the same as Amazon Prime, it's just video streaming not all the other benefits like shipping etc)
Not selling the Apple TV was his choice - blocking 3rd party sales was eyebrow raising (Amazon, where you can buy basically anything except WMDs, oh, and the Apple TV), and using the excuse of, "we're doing this to avoid confusing customers, since it won't play Amazon Video" (which is entirely his fault) was pretty lame - so transparently false.
This would be something. Having Prime, HBO Now, and Netflix all available on one device would give more content than my family could ever watch and only cost about $30 - $33 a month.
I would definitely move to a Gen 4 or 5 ATV. My Gen 3 is working just fine until that day comes...
I would definitely move to a Gen 4 or 5 ATV. My Gen 3 is working just fine until that day comes...
You dumped Amazon Prime as a whole or you just stopped using Prime Video?
Personally, I save way too much on shipping costs thanks to Prime to consider canceling it. It's worth far more than $99/year to my family. The Prime Video and other perks are just icing on the cake.
but the apple tv doesn't even support 4k. I watch amazon prime using the app on my lg tv .. 4k hdr everything ...
I was happy to see this...then more ehh as it is just a rumor.
But, just yesterday I was thinking of the streaming NFL games (I missed this on twitter last year without the AppleTV 4th Gen) and this year when it was announced Amazon would have it I was saddened.
hopefully a true thing
But, just yesterday I was thinking of the streaming NFL games (I missed this on twitter last year without the AppleTV 4th Gen) and this year when it was announced Amazon would have it I was saddened.
hopefully a true thing
It may not be the fact that a new Apple TV would be 4K. My guess is if Apple is releasing a new Apple TV with 4K, then they may have gone to Amazon with more of a willingness to work them to get their content onto ATV. All just speculation of course.
If true, it would be interesting to see what kind of deal is being worked out, or what other changes are afoot. There are fundamental business model barriers that have kept Amazon video off of the ATV. Simply put, Amazon Prime video is a loss-leader for Amazon. Your prime subscription doesn't pay for the content available through Prime. So from Amazon's perspective, if they put their video app on the ATV, they want you to be able to then purchase or rent other non-prime video content from them.
Apple, on the other hand, requires all in-app purchases of digital content to go through their store, where they take a cut from the purchase or rental price. Amazon isn't interested in doing that, because that cut would be their profit margin or more. You can get around that on an iPhone or iPad, because unlike your ATV, those devices already have browsers, and Apple can't take a piece out of every purchase made through a browser. So it's a slight inconvenience on an iPhone, but Amazon will put up with their customers using a browser to complete a purchase, and then switching back to their video app to watch the content. Using AirPlay to then stream from an iPhone to an ATV is just an extension of that model.
So thus far, because the ATV doesn't have a browser, Amazon has avoided putting a video app on ATV, because they would either have to give away their profits for in-app digital content transactions, or offer an app with no internal store, which would lead too many of their customers to watch their expensive, loss-leader Prime content only to then jump over to Apple's app to purchase and rent video content there. People get all mad at Amazon about this, but neither of those options is tenable for them. Both options involve them spending money on loss-leader Prime content, only to then take the loss while leading their customers right into Apple's bank account.
From Apple's standpoint, I can't imagine that this impasse is really that big of a problem for them. They have their own video content. If they give Amazon some kind of special break on their cut of in-app digital content purchases, it would set a precedent where other vendors would want the same deal. They have no interest in doing that.
The only thing I can think of that would allow Amazon to put their video app on ATV would be that Apple is planning for other reasons to start including a browser on the ATV. That seems unlikely, however, because you kind of need a keyboard to effectively work a browser.
Apple, on the other hand, requires all in-app purchases of digital content to go through their store, where they take a cut from the purchase or rental price. Amazon isn't interested in doing that, because that cut would be their profit margin or more. You can get around that on an iPhone or iPad, because unlike your ATV, those devices already have browsers, and Apple can't take a piece out of every purchase made through a browser. So it's a slight inconvenience on an iPhone, but Amazon will put up with their customers using a browser to complete a purchase, and then switching back to their video app to watch the content. Using AirPlay to then stream from an iPhone to an ATV is just an extension of that model.
So thus far, because the ATV doesn't have a browser, Amazon has avoided putting a video app on ATV, because they would either have to give away their profits for in-app digital content transactions, or offer an app with no internal store, which would lead too many of their customers to watch their expensive, loss-leader Prime content only to then jump over to Apple's app to purchase and rent video content there. People get all mad at Amazon about this, but neither of those options is tenable for them. Both options involve them spending money on loss-leader Prime content, only to then take the loss while leading their customers right into Apple's bank account.
From Apple's standpoint, I can't imagine that this impasse is really that big of a problem for them. They have their own video content. If they give Amazon some kind of special break on their cut of in-app digital content purchases, it would set a precedent where other vendors would want the same deal. They have no interest in doing that.
The only thing I can think of that would allow Amazon to put their video app on ATV would be that Apple is planning for other reasons to start including a browser on the ATV. That seems unlikely, however, because you kind of need a keyboard to effectively work a browser.
Remember the last time you had a "source" on Amazon Instant coming to ATV?
Yea, that was just a screenshot of some text. I'll believe it when I see it.
Yea, that was just a screenshot of some text. I'll believe it when I see it.
There were no terms or mutual agreements. Apple doesn't need Amazon Prime...but Amazon needs Apple TV support. This "mutual agreement" stuff is just a public face to make Bezos look a bit less clueless regarding Prime Video strategy.
I have Amazon Prime for the Amazon Fresh program (in this region Amazon Fresh is a superset above Prime) yet I've never logged in to Amazon Prime video. I know this is exciting news to some folks who have been waiting patiently for their entrance to Apple TV but I've never missed their presence and probably won't take the time to add the app. What has annoyed me once was the embargo of some Apple products from Amazon's store (I wanted an Apple TV same day delivered once to be able to AirPlay a presentation).
This will probably be my last year as well. For the same reasons. I'm 5 miles from a BestBuy that will price match and if I want cheap chinese stuff I can go AliExpress.
At last! I Airplay the app every so often but would make things much easier having a native tvOS app. While your adding content suppliers Apple....how about showing some love for the UK and adding the full suite of catchup TV services from STV/ITV, Channel 4, Channel 5 and UKTV Play. All of which have Apps for iPhone/iPad.....surely wouldn't need much sweet talking?!
It's crazy that this hasn't been sorted by now (with only BBC iPlayer being available) and in my view must be hurting Apple TV sales in the UK!
It's crazy that this hasn't been sorted by now (with only BBC iPlayer being available) and in my view must be hurting Apple TV sales in the UK!
I am on a fence to dump Amazon Prime. The only reason I have it is for shipping and The GrandTour show, but after few episodes, I kind of got a bit disappointed and feel like current Top Gear UK is actually better, so I am not sure if I will even bother with Season 2.
We have two of the gen 2 Amazon Fire TV sticks for Prime video (they have some good exclusive content too) because we were tired of waiting. For $39 they're fantastic. Not as nice as the Apple TV's UI but definitely better than the Roku's and it has an auto play feature that fades the UI out of you don't make a selection. Gets you hooked on a show fast.
If Prime comes to Apple TV then that'll remain our primary box in the living room for sure. That stick will be relegated to TCM (love classics!) and as a hotel device.
If Prime comes to Apple TV then that'll remain our primary box in the living room for sure. That stick will be relegated to TCM (love classics!) and as a hotel device.