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I’ll point out that it also works to just rent and watch video you may own from Amazon, even if you don’t have Prime, which is nice.

I default to iTunes for my video rentals, but there have been a couple times when Amazon was the only way to watch something.
 
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I’ve looked at Amazon Prime tv for a select show or two. But what stops me from actually diving in and putting it to good use (as I do with Netflix) is the way they mix and interleave content that’s included and content you have to pay more for.
 
I noticed that suddenly the iOS Amazon Video app now connects to the TV.app. It is the single sign-in video player for iPhones and iPads, just like the Apple TV is trying to do on a separate platform and now integrating Amazon Video.
 
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I use the Amazon store somewhat infrequently, so the shipping perk is not worth $99/year to me. But combine this with a good streaming service and it's a bargain. So, I joined Prime, this past week. But it is true, the app has a terrible UI. Fortunately it does support the TV function, unlike Netflix.

Generally the UIs on a lot of TV apps have been going downhill. I know a lot of them are trying to come up with creative ways to deal with the inevitable clutter, but they all do it in a different way; which means not only does each app have a learning curve, actions can have inconsistent results, app to app. Maybe we are in an experimentation phase and it will all settle down. The TV function does help; if Netflix supported it, I would be happy.
 
I default to iTunes for my video rentals, but there have been a couple times when Amazon was the only way to watch something.

I've had a look at a selection of recent movies and TV shows, and the Amazon rental price (and buy price) is always lower than iTunes.

No 5.1 sound on the Amazon app yet, but is there any other reason not to go with Amazon at the moment?
 
Just the fact that the Prime app supports universal search and the TV app means I'm likely to use it over Netflix at times. I've started to use both of those AppleTV features more and more lately, and with Netflix not supporting either, I'll be less likely to watch it there if it comes up in a Siri search.
 
Internet Connection error over the weekend in parts of the US... Really frustrating...

Yeah, I had 3 days it wouldn't work. Resets and everything I could try to no avail. No other Apple TV app has ever done this including the king of low-quality streaming... ShowTime!
 
Amazon Prime Video wiith no-so-prime PCM 2.0 audio in 2017

It's also a pain sometimes to get the subtitle and audio settings to stick.

Furthermore, Amazon clearly doesn't know that movies are encoded at 23.976 Hz, so you'll have to adjust subtitle timecodes if you display stuff at 24 Hz, 50 Hz or 60 Hz.
 
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Downloads doesn't mean people are using it like crazy. If you had the app installed on your iPhone or iPad, it automatically installed on your Apple TV for most users. That alone greatly inflates those download numbers.

Probably - but people downloaded it on their mobile devices for a reason, so it's not like they forced it on someone who never used it before.
 
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We use Aaron video to watch Kaye two shows per year. And yeah I think my devices (3) also automatically downloaded it, but we have not signed in.
 
What the hell did they think? Should be a lesson to the other companies resistant to putting their content on Apple TV.

Maybe. Since we don't know who "gave" in the negotiations between the companies, it's kind of hard to say. Regardless, I am just happy it's here (and will be happier when 5.1 is available).
 
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Too bad the Amazon app streams in worse quality than it does on Roku. When watching through the Amazon app on my Apple TV, I can clearly see compression artifacts and color banding that is not present when watching the exact same content through the Amazon app on my Roku (same TV, same internet connection).
 
I use Netflix for almost all viewing. A couple other channels on ATV like NBC and Ted and CBSN. I tried the Amazon app the other day since I am on Prime anyway. They have a couple things Netflix doesn't have. The fact I do not pay extra for it is the only reason to use it at all. Same with books. I used to subscribe to Hulu, but the value add over Netflix was not enough for me.

I have 100 cable internet and still I get streaming lag sometimes. Apple please add 10-60 seconds of pre-download on all non-live content. Listen!
 
Amazon achieved this accomplishment despite some criticism about the Prime Video app having a poorly designed interface. Apple reporters John Gruber and Rene Ritchie, for example, have both said Prime Video is the worst tvOS app they've ever seen, echoing a sentiment shared by some users on Twitter.

How these guys singled out Amazon Prime, I have no idea.

There are a LOT of very poorly designed apps on ATV. Many of them will start autoplaying video you didn't ask for (Netflix, Cartoon Network, MTV). What a garbage design decision, and no way to turn it off. Apple let us block autoplay from Safari, how about ATV apps?

And the menu structures on a lot of them are fiddly and counterintuitive. The Hulu app in particular is a dumpster fire. All we need is a basic hierarchal menu, and somehow they screw that up. All I'll say is, thank god for Siri search, because sometimes it's just about the only thing that tames the interface ****-show in a lot of these apps.

And I'm not even going to get into the fact that so very many of them keep needing to be reauthenticated over and over if your cable provider isn't fully supported by single sign-in.

I keep using ATV because I have Macs and iOS devices and it connects well with those things, but I have to say, it's just gotten crappier and crappier over time.
 
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How these guys singled out Amazon Prime, I have no idea.

There are a LOT of very poorly designed apps on ATV. Many of them will start autoplaying video you didn't ask for (Netflix, Cartoon Network, MTV). What a garbage design decision, and no way to turn it off. Apple let us block autoplay from Safari, how about ATV apps?

And the menu structures on a lot of them are fiddly and counterintuitive. The Hulu app in particular is a dumpster fire. All we need is a basic hierarchal menu, and somehow they screw that up. All I'll say is, thank god for Siri search, because sometimes it's just about the only thing that tames the interface ****-show in a lot of these apps.

And I'm not even going to get into the fact that so very many of them keep needing to be reauthenticated over and over if your cable provider isn't fully supported by single sign-in.

I keep using ATV because I have Macs and iOS devices and it connects well with those things, but I have to say, it's just gotten crappier and crappier over time.

What makes this even worse is that app makers actually have to go OUT OF THEIR WAY to develop these bad interfaces. The Apple TV SDK provides a smooth, easy to use browsing interface for content right out of the box, but they still insist on rolling their own slower and inferior interface.
 
I’ve downloaded it, but haven’t used it. It’s a case of taking so long for the app to arrive that I am no longer excited by the shows available. I’m not a binge watcher, and I’m so far behind that a lot of shows that I originally wanted to watch I’ll probably never bother with.
 
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Was excited to get it on my AppleTV4K so that I could use it in the TV app. But I am a complete snob when it comes to audio (well video too).

My Vizio TV has the Amazon app and does 4K, HDR, 24p and delivers 5.1 to my receiver, so as far as I concerned, Amazon has still not made a viable AppleTV client.
 
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