Huh? What I meant is that, nowadays, there's not much choice as far as pricing the content, or more exactly the choice belongs to the publisher's side, not the distributor. Basing a business on content-retail is not sustainable, especially when said content is basically platform-agnostic, like books, music and video. Apps (including games) are slightly different because the retailers are also playing the role of publishers and because they're somewhat tied to a platform (at least it needs a significant amount of work to port it to another one).
Amazon would be better off trying to become a publisher rather than exploring tortuous strategies to try extending it's current digital-retail business model, or trying to out-Apple Apple (no one can do that).
There is, and where choice belongs between "publisher" and "distributor" is (as always) a function of power (relations). For example, if AMZN were to slash prices to half, and sell, say, 100 million of these babies (i.e. pretty much one to every household in america) the power-balance would obviously be tilted...
As for the last part, please. Apple hasnt changed the music industry. Nor the movie industry. In your terms, Apple hasnt even "Appled" themselves. Second, only the naive think that publishers hold no value besides "publishing and distribution". Granted, their role (and power) as gatekeepers can change (often to the better), but thats about it.
Actually, the genie went out of the bottle when Apple started the iPhone (allegedly, iOS was initially developed in order to make a tablet, but S. Jobs found it safer to hold that one first and go for a smartphone).
Moreover, Apple will continue to improve the iPad. iOS is already going to be big with Assistant. But I got the feeling that it's nothing compared to what's still to come. Those devices are going to get smarter and smarter and that's precisely where the ultra dumbed-down approach of the Kindle Fire, 'subsidized' by content, is doomed.
Yes, the iphone let the genie out. Thats exactly what i said. With the iphone out, the ipad-like tablet became a no-brainer. Had not Apple gone early, others would've beaten them to the chase.
I am sure that Apple will continue to improve it, however, so will everyone else. The problem was never that the device wasnt good enough though. Rather, it was: "too good, too expensive". Will they still have a market selling these devices? Surely - but its no where the size of the potential market that the KF can reach.
p.s. you should stop exaggerating the dumbness of the KF compared to the ipad. i suspect that the difference, especially in the average users eyes, will not be that great in the end.
Addendum:
I was too young to really experience it first hand, but this whole discussion reminds me a bit of accounts that i have read regarding the early days of palm-top computing with the newton, zoomer and the palm pilot. The latter was not as able as zoomer and newton, but the subset it did, it did really great*, and where others try to do it all, the pilot happily saw itself as a "companion", a complementary device. I guess i dont have to tell you which one succeeded where all others failed?
* hence, it can also be used for post-pc tablets vs. full blown pc-tablets too.