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Let's hope that MGM's vast library of 1986 and later films becomes available on Prime. I used to really enjoy discovering so many hidden gems that aired on MGM HD, before my cable provider unceremoniously dropped it earlier this year.
And let’s hope Prime doesn’t start charging for some of the movies like they do now.
 
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Maybe I don't watch content enough, but these articles always remind me I have ATV+ free and I still don't bother. I watched TMS when it premiered but nothing else since.
Yep. Same here, got it when I bought my MacBook Air. Took a quick look, not much really interesting.
 
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To be fair Netflix started as a platform for all these studios, who started pulling out content for their own services. And now are a machine with producing their own content. Apple could get to that level. Netflix however will approve any show for content, Apple is still being very picky. Apple didn’t need to build the capital by having old content like Netflix, they have the funds.
 
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You got that right. Apple TV+ is already a joke. I don't even know anyone who knows what it is. They have no major catalog of content that anyone knows about.

But in general, I can't wait to see Jack Dorsey, Mark Zuckerberg, and Jeff Bezos squeal like stuck pigs when Big Tech is broken up and half of their toys are forced to be shared with the other kids in the school yard. :D
If they try to break them up, or actually break them up, what prevent the Big Tech for not moving to another country? I would say quite naive if somebody actually thinks they will just sit and be ripped apart. They just find another host who want their tax money -regardless how little it may be.
 
I am not an Oprah fan and accept that she is very popular in America. Apple makes a lot of sound business decisions and I would like to have easy access to MGM via TV+ however American Amazon Prime Video and American Netflix to view can be problematic here with their software Engineers always seeking to thwart me.
 
Well then they better hire someone to rewrite the Prime Video app from scratch. It is the worst video app of all video apps, and its not even close.
 
Spending 9b to make or acquire new content is money better spent. Apple can make close to 200 new movies/docs etc at 50m a pop for each as opposed to basically MGM “old stuff” that unfortunately younger and younger generations could care less and less about
This is sarcasm right? You’re not seriously suggesting Xmoney is better spent piloting and developing content that could never see the light of day let alone become a hit as opposed to owning the rights to major titles some of which have the brand recognition such as James Bond? Also the rights to reboot, spin off, remake and license out said titles. If you’re serious I’d love for you to flesh out your rationale. No offence but that’s seriously one of the dumbest comments I’ve ever read on this site.
 
I can see the subtle subliminal advertising in future Bond films: iconic Amazon blue van in opposite lane as James whizzes by in his European luxury car. Left inside James' hotel room a package with Amazon branded box containing Q's next innovation, possibly Amazon's generation one Echo TV that explodes - destroying an entire hotel room upon, James saying, "Alexa! Detonate!".
 
This means no more Epix on the TV App. Great. C’mon Apple. Buy NBCUniversal. Discovery/Warner. Paramount. AMC. Freaking DISNEY. Give us something to hope for in the TV App besides your originals.
 
AppleTV+ is competition? LOL
Depends on your definition.

Spotify and Apple Music are clearly competitors because they are mutually exclusive. People rarely ever subscribe to both services, and a user who subscribes to apple music stops being a Spotify subscriber (and vice versa).

With video streaming, the dynamics are different. There is no monopoly on good content, there is nothing stopping a user from subscribing to multiple streaming platforms for their original content, and in this context, it's wasteful for each platform to have their own back catalogue if a lot of it is just going to be duplicated anyways.

For me, I am subscribed to Netflix and disney+, while I have TV+ due to my Apple One subscription. Oddly enough, Prime doesn't seem to be working all that well in my area as I find I am not getting any of the newer content (might be a regional thing, or a bug with my app?). Either way, I subscribe to Prime primarily for the free amazon delivery, and less for the video content. A better back catalogue is unlikely to get me to spend more time inside the app or improve engagement with me in any meaningful way.

Personally, I am glad Apple passed on acquiring MGM. I doubt the back catalogue will be as impactful as people make it out to be, and ultimately, what matters more is owning the means of creating and distributing your own content.

A lot of the content that Amazon has acquired is past its prime, really, and Apple is better off using that money to hire talent from Sony to build out their own production studio from scratch. We see this with a lot of their services, where Apple has chosen to pursue organic growth by starting from scratch, rather than buying market share (which is why the "Apple should acquire Netflix" argument has never made sense to me, and it also never will).

In a sense, this reminds me a lot of the time Amazon acquired whole foods. It was a huge, flashy acquisition that got them a lot of press back in the day, but ended up not going as well as people initially thought. And I think that is the problem with a lot of the analysis that goes on here. People are too easily wowed by big, flashy moves by companies (think the foldable phone announced by Samsung in 2019 and the accompanying uproar over Apple supposedly not innovating enough), and they don't spend enough time thinking through the implications or the merits of such a move.

Their view of the world is basically based on what they see around them most - cost leadership, divisional organizational structure, growth through M&A's, engineering-led. For them, Apple, being a design-led company, is a puzzle as it is different in every single way and brings them discomfort.
 
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