Still not clear Apple has to or wants to compete at this level. It's not even clear to those in 'Hollywood' what the value is right now as there is so much content and so many streaming services. And for Amazon it's actually an odd 'get' as I don't think people are buying prime for the video service. I can imagine Amazon offering a stand-alone video service in the future divorced from Prime membership. Crazy times. May not be worth playing the speculation game when it's not core to your brand and products.I’m not sure I’d call Apple TV+ real competition for the others at this point. Apple should have made this purchase, or try and make one like it (Sony still might be willing to sell — but at a premium. WarnerMedia looks to be back on the market and its been reported that the point of the Discovery merger is to make WarnerMedia attractive for a sale). Apple is not a true major player in streaming and has nothing on services like Disney+, Netflix, Amazon Prime, or even HBO Max.