VW thinks Apple is coming to be a competitor. Apple is coming to own the market.
Apple owns all markets they are in. A company owns the market when it succeeds in getting all the money that market has. Apple has +90% of all markets, watches, smartphones, computers, laptops, tv devices, tablets and so one.
Today, the smartphone market is divided before/after the iPhone.
Before = All phones were crap. Internet on those phones were crap. Internet was WAP, a technology to forget.
After = all phones are just wanna be iPhones.
This will happen to the car industry. It will be a bloodshed. I predict Tesla will be the first to go down. They have good cars but they had a decade to grow and failed to go mainstream. Also, they are on the verge of bankruptcy for a decade. Unfortunately they will not resist if their sales go down. I hope I am wrong.
Other large companies will also go down, as soon as Car is launched.
I look at Chevrolet and Ford, two companies living in the seventies. Chevrolet even closed all dealers in Europe.
We should get trucks of popcorn.
Let's the bloodshed begin.