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They didn’t really suffer enough. They still operate from a position built by criminal behavior. They should have had to refund AND buy a car, from a competitor, for every new and used VW or subsidiary that was sold within the time period. In addition to donating to ecological organizations in every state.
Agreed. The total dollar penalty seem high from an individual perspective, but there is a reason why companies continue to push boundaries and pay the resulting fines.
 
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There seems like MASSIVE scope for Apple to negotiate a deal with Tesla to use their charging stations, at least for a few years. It gives Tesla a cash infusion, and lets Apple hit the ground running.
Adults don't have to like each other to see that they can work together to mutual advantage.
The Tesla SuperCharger network is genius. Charges my Y from 0-80% in about 20-25 minutes. When you buy any other EV you are limited to ChargePoint, etc. They are not as accessible. I use one every now and it’s better than nothing, but typically charges 24mph if its working.
 
Fool!:oops: Does he not realise this is what the Swiss Watch Industry said in 2014!;)🤣
Ugh a bit different, Apple Watch was a totally different type of product with way different features compared to mechanical/quartz watches. With cars, it’s a much bigger manufacturing and engineering task and the features aren’t going to be very different from what’s out there now and what will be there in a few years...
 
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VW got caught. All of the manufacturers cheat.
They mostly cheat on emission numbers but not much else. And the few times they did, they got caught very quickly. The automobile industry is extremely competitive. Companies who cut corners tend to get punished heavily either by the authority or consumers.
 
Not sure why Apple needs to get into the car business, when there's a million other tech items to develop with obvious Apple implications. In particular, HomeKit and HealthKit devices. Or a printer. Or camera. Or servers/networking equipment. Hell, why not homes or airplanes or handbags or anything in the universe of products.

Apple needs to do a lot better than what companies like Toyota will eventually produce, which is an extremely high bar.

I was going to challenge you on the suggestion of printers, since the entire printer market is filled with wastefully-designed products and sells the hardware at bare-bottom prices (making profit from the ink instead), but we should never discount anything. Imagine a new-age printer made with minimal materials, and some entirely new printing mechanism that required no ink or toner. I wouldn't put it past Apple to create something like that, but I don't see it happening. The current market wouldn't allow it from a pricing standpoint.
 
while the diesel-gate created a lot of mistrust, I like the 'new' VW and see it as one of the few traditional automakers that goes the right direction with the ID line .... love my Tesla, but can't wait until all the electric VWs are available in the US. Competition is good and needed.

I could see Apple entering a partnership (or just purchase it) with one of the new Electric startups. Lucid would be great. They already have the Lucid Air ... the SUV will then be the Lucid Max and the high-end edition of it the Lucid Pro Max ...
VAG is worth over half a trillion dollars.
 
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while the diesel-gate created a lot of mistrust, I like the 'new' VW and see it as one of the few traditional automakers that goes the right direction with the ID line .... love my Tesla, but can't wait until all the electric VWs are available in the US. Competition is good and needed.

I could see Apple entering a partnership (or just purchase it) with one of the new Electric startups. Lucid would be great. They already have the Lucid Air ... the SUV will then be the Lucid Max and the high-end edition of it the Lucid Pro Max ...
There’s more than just diesel-gate to cause mistrust. Also look at how they left so many owners high and dry after timing chain tensioner failures were destroying engines at <100k miles. I will never give VW another penny in my life.
 
I think that most of tech journalism is looking at this wrong. I don’t believe that Apple will be selling a car. They’ll be selling a service.

The future of transportation is already happening right now with car ownership dropping amongst the youngest generations. As more and more of the world’s population consolidates into cities — now more than half of every human on Earth lives in a city, trending towards 3/4 — it makes less sense to own a car and instead to have one on demand. We’re moving to shared transportation, whether it be public transit, car hailing apps or the sharing model where you can pick up a nearby car for personal use for a longer period.

In that context, having a long lasting battery that can run for a day with sometimes no charging times between users, makes a lot of sense.

In the near future, you’ll use your Apple Watch to summon an Apple Pod to where you are, with nobody inside. It’ll take you to where you need to go and then pick up the next passenger.

This was Uber’s ultimate goal but as of now admitted to have failed. Uber is a software company with a good idea. They underestimated the complexity of putting together a car and will rely on the private car with driver model that they started with. Apple knows how to build things. Apple is both a top tier innovative hardware company and a top tier innovative software company melded together. I trust Apple can pull this off.
This kind of what Tesla is doing this year.
Musk said Tesla is going to have a million robo-taxis on the road in 2020. Can't wait, only 1 more week!
 
This isn't true. Provide the proof to your claim.
No.🧐. Study how oligopolies work.

VW made efficient and robust diesel small cars, and fell into a lobbied protectionist trap set to benefit domestic redneck pickup truck manufacturers. Of course this opinion isn’t popular with the greens or the pickup truck hicks....

but the future is electric (which simply outsources internal combustion ) and my future is electric (because they can be f’ing fast😎, faster than gas garbage)
 
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VW thinks Apple is coming to be a competitor. Apple is coming to own the market.

Apple owns all markets they are in. A company owns the market when it succeeds in getting all the money that market has. Apple has +90% of all markets, watches, smartphones, computers, laptops, tv devices, tablets and so one.

Today, the smartphone market is divided before/after the iPhone.

Before = All phones were crap. Internet on those phones were crap. Internet was WAP, a technology to forget.
After = all phones are just wanna be iPhones.

This will happen to the car industry. It will be a bloodshed. I predict Tesla will be the first to go down. They have good cars but they had a decade to grow and failed to go mainstream. Also, they are on the verge of bankruptcy for a decade. Unfortunately they will not resist if their sales go down. I hope I am wrong.

Other large companies will also go down, as soon as Car is launched.

I look at Chevrolet and Ford, two companies living in the seventies. Chevrolet even closed all dealers in Europe.

We should get trucks of popcorn.

Let's the bloodshed begin.
 
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Interesting comment. Just as phones, computers, and watches have been improved from Apple’s innovations — so too will transportation.
 
This kind of what Tesla is doing this year.
Musk said Tesla is going to have a million robo-taxis on the road in 2020. Can't wait, only 1 more week!
Robotaxi is going to cause a massive problem for the secondary market with speculators buying up everything. I’m not looking forward to it.
 
VW thinks Apple is coming to be a competitor. Apple is coming to own the market.

Apple owns all markets they are in. A company owns the market when it succeeds in getting all the money that market has. Apple has +90% of all markets, watches, smartphones, computers, laptops, tv devices, tablets and so one.

Today, the smartphone market is divided before/after the iPhone.

Before = All phones were crap. Internet on those phones were crap. Internet was WAP, a technology to forget.
After = all phones are just wanna be iPhones.

This will happen to the car industry. It will be a bloodshed. I predict Tesla will be the first to go down. They have good cars but they had a decade to grow and failed to go mainstream. Also, they are on the verge of bankruptcy for a decade. Unfortunately they will not resist if their sales go down. I hope I am wrong.

Other large companies will also go down, as soon as Car is launched.

I look at Chevrolet and Ford, two companies living in the seventies. Chevrolet even closed all dealers in Europe.

We should get trucks of popcorn.

Let's the bloodshed begin.

This doesn’t scale up into automotive companies IMO. Market entry for a new manufacturer at that level is a rare event. Tesla was an exception because it was simply massively innovative and caught the Dino burners with their pants down. There will not be another market entry. Tesla will replace a traditional auto maker that cannot adapt. Look at rivian and Nicola failing before they can even get their horse out of the gate. It’s just mid level economics folks.
 
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They pleaded guilty and had to pay billions. They didn’t get off scot-free.
Nobody is saying they got away with it, but the penalty wasn't enough to dissuade them from taking the risk. Generally a penalty should be whatever repays for the damage and then some, but it wasn't even the former.

Not that this can be proven in court, but most likely they've been toeing this line for years by cutting corners we're not even aware of. They can't go 0 to 100 in cheating instantly. So, a harsh penalty is needed to prevent anyone from even thinking about it.
 
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There is no evidence then, and the oligopoly state doesn't suggest it'll happen either. As far as we can tell, nobody is cheating at the scale VW did.
Oligopolies gain advantage via loophole mining and lobbying efforts. Lobbying efforts by the big 3 US auto makers crush small Diesel engine options. VW is forced to loophole mine (this is sometimes called cheating when another firm can pressure regulatory bodies to enforce ).

GM/Chevrolet has had methods to cheat emissions testing standards for years by forcing transmissions to skip from first to 4th gear under normal throttle conditions seen in testing. This is actually far simpler than what VW did but functionally no different. But they get a pass because V8 and jingoistic boomer Americana and all that.

All of the other car manufacturers have also reclassified most of their small cars into “light trucks” to pass CAFE ratios. In reality, they are just hatchback cars lifted into giant wheels with inefficient AWD systems added. So you end up with a small hatchback classified as a light truck and no longer possessing the efficiencies seen in a regular small sedan or hatchback. This allows GM, Ford, etc to continue selling giant gas guzzling trucks, and is directly a result of lobbying and influence buying rather than market forces. Yet VW managed to still compete within this regulatory framework, and only was nearly crushed by having to do what it took to survive. Yet, VW diesels in small cars still provided a viable and efficient alternative for people who could benefit from them. Their diesel gate motors were not that bad in terms of emissions for a diesel. They simply could not compete with the ridiculous standards lobbyists dictated to governments who approved them, so that people would have to step up to a $55k Benz or $75k pickup truck if they wanted a diesel.

Diesel is a great ICE method if you drive long stretches. VW wasn’t trying to kill you or the planet. They were trying to give you a better option than gas if you were a good candidate for it.
 
Apple is not going to build a car for "everyone", just study the margins of automotive companies, nothing there that's attractive. They'll be offering a service, leveraging iPhone and iOS/MAcos integration: tap your destination on apple maps, double click to pay with Apple Pay, get picked up within minutes, enjoy iTunes and wifi during your ride, and leverage other apple tools/services ...
 
As it did nokia’s CEO

it seems hardware companies dont have realized yet that the future is for SOFTWARE DEVELOPERS.

you make super fast cars? Cool! You would be eventually cannibalized by any one who could make the best AI.

cars companies, pro cameras, washing machines, you name it, all will have the apple or google stamp sooner or later.


(Who sells more phones, more watches, more cameras or more speakers in the world?, nokia? Swatch? Canon? JBL?...)
 
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There is no evidence then, and the oligopoly state doesn't suggest it'll happen either. If you can show me why all these regulators are wrong and VW's level of cheating is indeed normal, go ahead.
See timeline section. Cited footnotes lead to your primary sources.

I have no reason to apologize for VW. Never owned one. Not in car industry. I buy and maintain Japanese luxury brands and keep them a long time because consumerism is worse than what VW did.


 
Diesel is a great ICE method if you drive long stretches. VW wasn’t trying to kill you or the planet. They were trying to give you a better option than gas if you were a good candidate for it.
in germany and most of Europe, Diesel is cheaper than gasoline because it is "subsidized", taxed lower compared to gasoline", that's the motivator cause it makes driving more affordable and the auto industry lives of that ... VW/Audi/Porsche weren't the only one cheating, Mercedes got caught too ...
 
Alan Kay once said:

“People who are really serious about software should make their own hardware.”

This has got to happen. With the size of this market, why wouldn’t they go all in?
 
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