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Unlike, say, a Rolex, the value of a gold smart watch will depreciate considerably over time. So with that in mind, I think this product is aimed at the nouveau riche: "people who have recently acquired wealth, typically those perceived as ostentatious or lacking in good taste." And where is there a gigantic and growing market of nouveau riche? China.

The gold Apple Watch will be the darling of tacky upwardly mobile Chinese and gaudy celebrities, people more concerned with flaunting their wealth than in a product's quality or good taste.

We don't know how quickly they will depreciate in value yet. Considering it is a watch, I wouldn't be surprised if it were easier to replace the battery than a typical Apple product.
 
Seriously?

Ten grand? Seriously?

No effing way.

I have a hard enough time convincing the wife it's time for a new Mac. She'd stroke out if I said I needed a ten grand wristwatch. Insanity.

I don't even think that's reasonable in any way unless we're talking precious metals.

Together, we have a Corei7 iMac, a Core2duo iMac, an iPhone5s, an iPhone 6 Plus, an iPad2 and an iPad Mini and I don't even think all of that adds up to ten grand.

But I wouldnt go for a higher end watch anyway - just the entry model if I went for it at all. Show me I can't live without it first.
 
I'm not sure I follow your question. Are you saying the web site dictates how the watches will be sold? I don't see where you are achieving this clarity.

I'm saying there has to be a reason Apple would list models within each collection (and display them that way in public). Unless these are just suggestions and Apple will let you do whatever you want at time of purchase.
 
$10,000?! That's more than a Mac! Why would you waste your money on that?

The problem you're encountering, is judging other people's purchases based on your own standards, which aren't universal. It's a pretty small segment, but there are people who will spend that much or more on a watch and not consider it wasteful.
 
You're right. I think the difference is the execution. When the iPhone came out, it was virtually a brand new platform, device....there was nothing else quite like it. Sure there were PDAs and other "smart" phones, but the iPhone redefined the phone and PDA spaces overnight. They launched with one phone that broke the mould.

Watches go back eons, though. There's a lot of tried and true history to utilize in designing and building the AppleWatch. They are launching with *two* sizes and many different styles. I hope that is a tactic to start with a very mature product that doesn't change radically from year to year. However, they are now competing with the expectation that companies release new products at a fast pace. If the AppleWatch does not change much from year to year, they will appear to be outpaced by the competition.

It will be an interesting show to watch.


Wrist watches only date back to World War I, I don't think that qualifies as 'eons'.
 
Why would they worry about anyone buying a watch without a band? What would be the point? It would be shocking if they limited buyers to the combinations currently displayed online. Another consideration is rationalizing inventory control. Stocking multiple watch models and band styles and colors is going to be headache enough. But if they sell them only bundled, the problem is only multiplied.

Then too someone could very easily walk into an Apple Store looking for a Sport model, find them in stock bundled only with band colors they don't like, and walk out without one. But if they can choose another band style they like, Apple gets the sale, quite possibly at a larger price tag.

Imagine the nifty packaging Apple could use to show off how the different models would look with the different bands. They want you to find the one you love, the one you cant leave the store without. Why they'd put a single impediment in the way of satisfying that desire defies any logic that occurs to me.

I also don't get why the bands wouldn't be sold separately. Maybe the edition ones are restricted though. That would make the whole watch more exclusive, which I think is part of the point for that version. But if you want your sport one to have a different band for your outfit, Apple will meet you there.

I also suspect there is going to be a robust industry of alternative aftermarket bands. That is one reason that Apple probably won't sell a band free phone. At very least you have to buy it with a sport type band that probably costs Apple $3 to make. It will also make the watch buying experience more watch-like. If you want to switch bands you can, either with an Apple band or with something offmarket.
 
All you people decide to just throw numbers like 20K is a good number to say the gold apple watch could be?? Ives latest New Yorker column exactly stated " A watch would be for the masses" not the High-class, Rich-only masses.. I predict the gold apple watch to land at around $1449.. Ill explain why ... Recently there was an article that said, that in gold alone apple's cost would be around $795 for the edition model. if you factor just a 20% profit it would calculate to $159. well over the iPhone's current profit margins gentleman. lets then calculate at the high end if we put the iPhone 6 on your wrist which is a more developed, time consuming , elaborate and hardware intensive device. what would that cost?? One would have to pay $695 for the iPhone 6. calculate $795 + $159 + $695 = $1649. lets say apple does some great marketing trickery.. They'll land at a beautiful number like $1449 for the entry level edition watch. That's my best guess.. Stop all you idiots saying 20k.. You don't belong on these comments... Get off now!!! Your welcome...

Aren't Apple's gross margins around 40%?
 
I'm saying there has to be a reason Apple would list models within each collection (and display them that way in public). Unless these are just suggestions and Apple will let you do whatever you want at time of purchase.

By models do you mean straps? Perhaps it would be awkward to picture every possible combination of watches and straps, so they are picturing only a few combinations that photograph best?

The only appearance they've made in public to my knowledge was at the announcement event, and this was strictly look but no touch. Doubtful that this display has much to do with the way they will be marketed to paying customers.

Worth mentioning at this point that Angela Ahrents will be heavily involved with this retail rollout. It's safe to say that we don't really know WWAD but it's going to be somewhat different than what we've seen from Apple in the past for that reason alone.
 
Wow. I really thought Apple would really get the smartwatch movement going. Instead it looks like it is just going to kill it, if those prices are correct.

I was hoping for more of this kind of breakdown:

349/449 for Sport Apple Watch
499/599 for Metal Apple Watch
999/1099 for Gold Apple Watch

I was planning on getting the Metal one since I love my Pebble Steel so much but screw this watch it is cost $1000 for a metal watch.

Come on Apple. The world proved we NEED a computer. That we NEED a phone. But watches have been around for ever. You don't need them with everything else we have and I for one won't be spending anything close to 4 figures for a wrist onramnet.

1000 bucks for a golden watch :confused:
No waaay. It will have $1000+ just in gold (and that's not counting the bands with golden buckles)
 
For $20K I'd pick up a Hublot or Panerai for my left wrist and a cheap entry level Apple watch for my Right wrist. Case closed.

The funny thing is that even if I had all the money in the world, I wouldn't be interested in a $20K gold Apple Watch. There are other watches in that price range that might tempt me if money were no object, but I'm not into wearing gold and I don't associate electronics with uber-expensive fashion accessories.

To put it another way, if I were offered any Apple Watch free of charge - but with the condition that I could not sell, trade, or give it away - I would not select a gold model.

Also, I haven't seen any Apple employees photographed wearing a gold model, even among their top executives. They probably think it's gaudy and they themselves, despite their wealth, are not the target market. Again, the target market is people who have both a) a lot of money and b) a tacky desire to flaunt their wealth in a gaudy fashion.
 
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Ten grand? Seriously? ...
No effing way.

Please note that there are plenty of people who walk into a Tiffany's or Cartier (or even higher end boutiques all over the world) and spend over ten grand on shiney/sparkly baubles for themselves or their wife or GF. Baubles that can't even tell the time and have terrible resale or melt-down value.

Some people here just don't have the income or wealth for that level of wasteful or luxurious living.

But some do. Perhaps some of those will like the look of the top-end Editions. The question for Apple is how many.
 
I also don't get why the bands wouldn't be sold separately. Maybe the edition ones are restricted though. That would make the whole watch more exclusive, which I think is part of the point for that version. But if you want your sport one to have a different band for your outfit, Apple will meet you there.

I also suspect there is going to be a robust industry of alternative aftermarket bands. That is one reason that Apple probably won't sell a band free phone. At very least you have to buy it with a sport type band that probably costs Apple $3 to make. It will also make the watch buying experience more watch-like. If you want to switch bands you can, either with an Apple band or with something offmarket.

I'm thinking of the number SKUs they'd need to accommodate all those combinations, if every one is going to be its own part number. Going way back, I am remembering the headaches they had with the multicolor iMacs, and that was only six. Some retailers wanted to carry only certain colors because they were worried about getting stuck with unpopular ones. It is so difficult to forecast the demand for colors. They didn't have a lot of luck predicting that distribution with the 5c.

The aftermarket for straps will be robust if Apple allows it...
 
Mr. Gruber don't understand horology.

Men "don't" wear jewelry. Sophisticated men wear a nice watch to enjoy (and impress friends) like a piece of art. A decent watch is something that should last generations. Inside is a piece of marvelous engineering. Some watches don't wear batteries and you don't have to adjust them for 120 years (i.e.: Alange & Sohne Perpetual) and have many, many functions.

I'm not saying people won't spend 10k or even 20k for a gold smart watch. I just think it is not a good call since you'll end up with an obsolete watch in a couple of years. That's the opposite of who normally buys a decent watch.

I think the apple watch would be nice and useful. Unfortunately I find it too ugly being square shaped. I would love a thin and round one with options to change the face (wallpaper) to look as beautiful as Vacheron, Patek Philippe… Not possible today since it won't fit all internals and there's some complications making round lcds. Maybe Apple Watch 3.0 might be that way.
 
This is one of the few times where there is no chance I'm buying the first generation.
 
Another thing, if Apple was really targeting the über high end where is the link bracelet in gold? The only band options for gold are leather and rubber.

Gruber's $20K price prediction was for a hypothetical gold model with gold bracelet. He is guessing that Apple will show off a gold bracelet option as a surprise when the watch is launched.
 
Ten grand? Seriously?

No effing way.

I have a hard enough time convincing the wife it's time for a new Mac. She'd stroke out if I said I needed a ten grand wristwatch. Insanity.

I don't even think that's reasonable in any way unless we're talking precious metals.

Together, we have a Corei7 iMac, a Core2duo iMac, an iPhone5s, an iPhone 6 Plus, an iPad2 and an iPad Mini and I don't even think all of that adds up to ten grand.

But I wouldnt go for a higher end watch anyway - just the entry model if I went for it at all. Show me I can't live without it first.

Gold is the precious metal we're talking about.

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I think people are focusing a little too much on the Edition watch.

At $349, the Sport watch is one that any middle class person can own if they want to.

At ~$1000+, the stainless steel Apple Watch is the aspirational one. You can own it if you're successful (or just really dedicated).

The Edition watch is pure luxury for the rich. There are all kinds of things that rich people buy for various reasons (the first reason is because they can, but obviously there are others).

Each level bolsters the appeal of the ones below it.

Apple doesn't have to sell very many Edition watches at all. They'll sell a few, and -- this is the important thing -- you'll hear about it. And you'll know you can get all that for just $349, even if it's not the same materials.

The stainless steel one is the one that will really get people riled up... whenever someone sees someone else wearing one they'll either think, "What a douche," or "Man, I wish I had one of those"... or both.

One last thing: I think Apple almost has to promise tech upgrades for the Edition watch. While there're at it, the stainless steel one too. Without this, the Edition watch is purely a gimmick.
 
The problem I have with selling them as jewellery is this: they're just not that pretty!

Thinking about how to describe them: thick, bulky, I come to the conclusion that "fat" actually sums it up best.

They're also, most of the time, just a black rectangle. It's all very well harping on about how many different hand styles and "complications" you can have on the screen, but if that only activates when you turn your wrist then it's not what other people are going to see most of the time. And of course when the screen is active you have the enormous bezel.

I'll still get one, obviously.
 
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