Some Rolex watches have $5K+ worth of gold in them, including the solid link bracelet. The minimum buy in for a solid gold Rolex with a leather strap, not gold, is about $20K. The Apple Watch Edition having only a leather strap and not a solid gold link bracelet will likely have less gold that an average gold Rolex.
I just don't get this at all, if these Edition prices are true. It's one thing to spend $18K or more on a Rolex that will never go out of style and if properly maintained last your lifetime and your children's lifetime if you leave it to one of them.
But to spend even $10-20K on a watch that will clearly be technologically outdated in 2 years or maybe less. This makes no sense unless you have money to burn. There are reportedly close to 10,000 Millionaires in the US (net worth not including your home) so nearly one in 10 of those people will need to buy an Apple Watch Edition.
One report said Apple should ship approximately 5 Million Apple Watches this year with 17% of those being the high end Edition model. That is 850,000 gold edition models. If they are actually priced that exorbitantly I do not see there being that big of a market for something like that. Are those same 850,000 people going to buy a new $10-20K watch every 2 years....? I think NOT!!!