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I don't see any gold bands though.

Personally I imagine the edition going for $2000 - $2500. Just my guess.

We should get a pool going on this.

How much gold will be in the watch by weight? How much is that worth? Now mark it up 10x.

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I don't expect the Apple watch to get a device upgrade every year. Not with those prices

The cheaper ones probably will.
 
Watch

What do you consider to be a "standard" Apple watch?

The :apple:Watch line is the 'standard'...hence no additional moniker ('Sport', 'Edition')

Question is how much you are willing to pay for cosmetic upgrades. As with iPhone and iPad memory, it's these upgrades that make most of the profit for Apple.

They aren't just 'cosmetic' - the upgrades are in build materials of the *physical object*...not 'specs' like a computer.

Aluminum, plastic and glass are less costly than, in both materials and processes, stainless steel, sapphire crystal, leathers and gold.

-K
 
I am going to buy the Watch with the cheapest strap option, and then I will buy a nicer strap from a third party manufacturer once there are some good offers.

I want a leather strap, but after the disaster with the iPhone 6 Plus case made from "high-quality leather" that didn't even last for six weeks of normal use, I am not going to buy another leather product from Apple.

I have the Apple leather case for the iPad Air and it has held up great.
 
Apple Watch Edition is expected to start at $8-10k. A few thoughts:

Apple is going after the profits of the luxury watch industry. High-end disruption. The luxury watch industry contributes little to society. These companies make products almost exclusively for the super-rich. Their profits aren't reinvested in other products with a wider appeal.

In theory, I'd rather the super-rich give their money to Apple than to Rolex. Apple is still a technology company. Their products benefit significantly more people. In practice, Apple's capturing the profits of the luxury watch industry doesn't matter. Their earnings here will go towards more financial tinkering. Earn a stockholder a few more bucks. The endgame is depressing in its lack of vision.

Apple Watch Edition is interesting in that it will take profits from luxury watchmakers. But otherwise this product literally could not matter less. Normal Apple users won't buy it. Earnings will be used for financial tinkering. It doesn't matter. Apple Watch Sport matters.
 
The more I think about this watch, the more I think that they are going to surprise us with longevity. Maybe the watch cases will allow you to swap in new internals every few years for the cost of the basic watch plus some labor. If Apple makes $5k on a $15k watch and then makes an additional $500 every year to update that watch to the latest version, it's still a pretty great profit center.

I don't see them doing this on the cheaper version.
 
Most of the discussion around pricing is in comparison to high-end luxury watches. To which the typical response is that high end watches are not frequently replaced.

IF Apple is somewhat aiming for the luxury market isn't it somewhat conceivable that there would be an upgradability component to the watch? Apple makes a big deal about the S1 being an entire computer on a single chip and calling it an "industry first".

apple_s1_sip.jpg


Yeah yeah I know Apple and upgradability or an oxymoron. But Watch is unlike any product they've ever released before. We didn't just get an aluminum watch with a couple colored rubber band options. We got 3 collections with 6 bands in different materials and colors and 2 sizes. Also this is the first new product from Apple to debut with a retina display. Apple is playing up the customization and how easily interchangeable the bands are. Again not typical Apple. There are also rumors that Apple is planning stand alone stores or store-within-a-store just for Watch. Is it not possible then that Apple would offer some type of upgradability where you could take your watch in to be "serviced" and get the battery and even perhaps the SiP replaced?

I'm just having a real hard time with the notion that Apple will price the edition watch at $10-$20K and then expect you to buy a brand new one 2 years later. It just seems like there is a missing piece of the puzzle and without that piece nothing else makes much sense.
 
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All you people decide to just throw numbers like 20K is a good number to say the gold apple watch could be?? Ives latest New Yorker column exactly stated " A watch would be for the masses" not the High-class, Rich-only masses.. I predict the gold apple watch to land at around $1449.. Ill explain why ... Recently there was an article that said, that in gold alone apple's cost would be around $795 for the edition model. if you factor just a 20% profit it would calculate to $159. well over the iPhone's current profit margins gentleman. lets then calculate at the high end if we put the iPhone 6 on your wrist which is a more developed, time consuming , elaborate and hardware intensive device. what would that cost?? One would have to pay $695 for the iPhone 6. calculate $795 + $159 + $695 = $1649. lets say apple does some great marketing trickery.. They'll land at a beautiful number like $1449 for the entry level edition watch. That's my best guess.. Stop all you idiots saying 20k.. You don't belong on these comments... Get off now!!! Your welcome...


High end jewelry has a huge profit margin, 300%+.
 
Why would they worry about anyone buying a watch without a band? What would be the point? It would be shocking if they limited buyers to the combinations currently displayed online. Another consideration is rationalizing inventory control. Stocking multiple watch models and band styles and colors is going to be headache enough. But if they sell them only bundled, the problem is only multiplied.

Then too someone could very easily walk into an Apple Store looking for a Sport model, find them in stock bundled only with band colors they don't like, and walk out without one. But if they can choose another band style they like, Apple gets the sale, quite possibly at a larger price tag.

Imagine the nifty packaging Apple could use to show off how the different models would look with the different bands. They want you to find the one you love, the one you cant leave the store without. Why they'd put a single impediment in the way of satisfying that desire defies any logic that occurs to me.

So what is the purpose of Apple showing models in each collection on their website then? That's clearly how they're displaying the watches in public.

apple-watch-colette.jpg
 
I wear a Rolex Submariner 16610 circa 1988 with a 3135 COSC movement, 904L stainless steel & sapphire crystal. This watch has been on my wrist for over 25 years, through 2 wars and countless dives and looks brand new. It's been serviced 2 times in 25 years at $349 a pop and is still very accurate (4 seconds a day). The watch is also worth more now than when I originally purchased it..

I have the same model, bought in 1994. I bought it pre-owned and it's now worth more than double what I paid for it. Also worn daily and I've dived with it many times.

They recommend servicing every five years but in my experience they can go almost twice that long between overhauls.

I first had it serviced about 9 years ago. I cheaped out and took it to a local watchmaker who was supposedly a Rolex expert. He did the overhaul for about $300 but I had to take it back to readjust the bezel and it ran it about two minutes fast per month, which he claimed was "normal."

Then a year ago I had it serviced again, but this time I took it to an official Rolex jeweler. Cost twice as much but that included a new bezel insert and it now runs as accurately as a quartz watch. After 12 months it's still accurate within one minute.
 
For $20K I'd pick up a Hublot or Panerai for my left wrist and a cheap entry level Apple watch for my Right wrist. Case closed.
 
So, someone says 20k?

Well, it could be true.
I wouldn't rule it out.
I would rule out spending as much on a watch unless I win the lottery.
Even though I live in Switzerland.
;-)
But there are enough people (here and elsewhere) who have enough money so they don't have to skip dinner to pay for it.
"Normal" people should just get used to the fact that there's now another Apple product they can never justify to buy - the first one likely being the top-spec'ed MacPro...
And me and you being unable to justify its purchase doesn't make it a bad product.
I can't justify buying a Porsche or a Lamborghini, either - but that doesn't make them less great cars (for what they do).
Arguing otherwise is IMO just jealousy.
 
Another thing, if Apple was really targeting the über high end where is the link bracelet in gold? The only band options for gold are leather and rubber.
 
Why do people waste $20,000 on a Rolex that does less than the Apple Watch?

With these classic type watches, they are considered an investment, are timeless, and never outdated. They will also function and keep good time for decades.

for example, an Omega Speedmaster "Moon Watch" is highly collectable, desirable, and functional almost indefinitely.

I don't think the same could be said for any smart watch. Apple or otherwise.

.
 
How much gold will be in the watch by weight? How much is that worth? Now mark it up 10x.

Some Rolex watches have $5K+ worth of gold in them, including the solid link bracelet. The minimum buy in for a solid gold Rolex with a leather strap, not gold, is about $20K. The Apple Watch Edition having only a leather strap and not a solid gold link bracelet will likely have less gold that an average gold Rolex.


I just don't get this at all, if these Edition prices are true. It's one thing to spend $18K or more on a Rolex that will never go out of style and if properly maintained last your lifetime and your children's lifetime if you leave it to one of them.

But to spend even $10-20K on a watch that will clearly be technologically outdated in 2 years or maybe less. This makes no sense unless you have money to burn. There are reportedly close to 10,000 Millionaires in the US (net worth not including your home) so nearly one in 10 of those people will need to buy an Apple Watch Edition.

One report said Apple should ship approximately 5 Million Apple Watches this year with 17% of those being the high end Edition model. That is 850,000 gold edition models. If they are actually priced that exorbitantly I do not see there being that big of a market for something like that. Are those same 850,000 people going to buy a new $10-20K watch every 2 years....? I think NOT!!!
 
$20,000 for an Apple Watch??? Looool.

How much do you think the Apple electric car is going to be? A million each? Too conservative for Apple?
 
This is a real possibility. Why??

The stories about safes getting installed in stores. Why would a $1000 watch be special enough to put in a safe when you have a store full of $2000-$6000 computers?

To justify a safe it needs to get up over the top end Mac Pro price... $6000 or so...
 
Some Rolex watches have $5K+ worth of gold in them, including the solid link bracelet. The minimum buy in for a solid gold Rolex with a leather strap, not gold, is about $20K. The Apple Watch Edition having only a leather strap and not a solid gold link bracelet will likely have less gold that an average gold Rolex.


I just don't get this at all, if these Edition prices are true. It's one thing to spend $18K or more on a Rolex that will never go out of style and if properly maintained last your lifetime and your children's lifetime if you leave it to one of them.

But to spend even $10-20K on a watch that will clearly be technologically outdated in 2 years or maybe less. This makes no sense unless you have money to burn. There are reportedly close to 10,000 Millionaires in the US (net worth not including your home) so nearly one in 10 of those people will need to buy an Apple Watch Edition.

One report said Apple should ship approximately 5 Million Apple Watches this year with 17% of those being the high end Edition model. That is 850,000 gold edition models. If they are actually priced that exorbitantly I do not see there being that big of a market for something like that. Are those same 850,000 people going to buy a new $10-20K watch every 2 years....? I think NOT!!!


I doubt they'll sell 850,000 watches at $10k plus either. But maybe they will go after a niche market so the gold watch is more exclusive, maybe more for marketing than anything? I know if I was going to spend 10k on a watch, it wouldn't be a smart watch, but there are people who will buy it regardless of price, just not many.
 
If the entire watch is approx 2 ounces, you're not getting 2 ounces of gold to fit that equation, unless frame and internals are sold separately.;) I stand by my original assertion. There will be far less than $1800 in gold in the watch.


Gold is also just a color.
 
So what is the purpose of Apple showing models in each collection on their website then? That's clearly how they're displaying the watches in public.

Image

I'm not sure I follow your question. Are you saying the web site dictates how the watches will be sold? I don't see where you are achieving this clarity.
 
This is a real possibility. Why??

The stories about safes getting installed in stores. Why would a $1000 watch be special enough to put in a safe when you have a store full of $2000-$6000 computers?

To justify a safe it needs to get up over the top end Mac Pro price... $6000 or so...

only there is a slight difference in that a watch uses much less space then a mac pro and therefore would be easier to store overnight in a safe in bulk. my guess is it is also probably a requirement enforced by their insurer, same as many high end jewelers shops. if someone broke in they would only be able to drag off a few mac pros before they would have to run but they could easily fit a few dozen watches in their pockets. i'd say for pure insurance purposes not to store their stock of gold watches in a safe at night would be considered negligence and not covered.

an interesting addendum to this though is by stocking these watches the average apple store will indeed need to step up their security even during normal business hours. perhaps even adding an armed guard at the door. this added cost of business and risk to employees necessitates higher margins. would be curious what the additional training is for these employees in handling of these watches. as it stands their in store protocol is pretty slack. this should change the in store dynamics considerably. will it feel as friendly anymore?
 
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This is a real possibility. Why??

The stories about safes getting installed in stores. Why would a $1000 watch be special enough to put in a safe when you have a store full of $2000-$6000 computers?

To justify a safe it needs to get up over the top end Mac Pro price... $6000 or so...

A gold watch fits in your pocket and can also be melted down (while retaining value). Which Apple computer also has these properties?

Now that I've asked that... why not ask yourself how many Apple watches could fit in your pocket?
 
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