Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

[MacBH928]

Away from the charger issue,
I am not sure what technology is involved in the new iphones, but at these prices they shouldn't be considered smart-"phones", they have surpassed the price of a full fledged PC. I should be able to connect this to my TV monitor and run Win10 on it.

What I don't understand is that everyone blames Apple for hijacking prices and their huge profit margins, but their yearly report points to just 20% profit, 20% is very very reasonable...so I don't get it.

 

[FaustsHausUK]

IMO this is definitely a morally wrong decision, but perfectly understandable. I would have done the same if I did market research for Apple.

How is it morally wrong? A smart phone is a luxury item. There are plenty of affordable phones out there - nobody is forced to buy the latest iPhone models to keep in touch and get online.

I’m saying this as someone who thinks removing pack-in accessories and jacking the price for the sake of 5G is stupid.

 

[satchmo]

The irony...charging more, but not giving you a charger.

 

[macsrcool1234]

lol at the naive people who thought apple was doing it for environmental reasons

 

[Donnation]

Why does anyone care about 5G, I don't get it. What advantage does it bring to a mobile device that I can't get with 300mbps 4G?

Doesn't it have worse signal attenuation, to the point where walls cripple it? I don't understand what the use cases are for such speed, either.

I am willing to be educated here.

I'm with you here, I don't get it either. To me its just a "hey its a hair faster so we have to have it" type of thing. I highly doubt in day to day usage that much difference will be felt, but who knows. I'm also an idiot here when it comes to 5G.

 

[one more]

I actually don't see Apple doing that. Apple is putting more tech in the phones. Those who want the iphone 12 pro max (or whatever) are going to pay the going rate.

Of course they are putting more tech in the phones, this is a normal technical evolution. However, this does not force them to increase the prices. A good example is iPhone 11.

Care about the customer as in "love" or understand the requirements of the customer base?

What about both?

Is that why the first iphone was release at a $799 price point? Because he wanted to get the iphone 1 into as many hands as possible?

This is wrong. The original (2007) iPhone price was $599, dropped down to $399 a few months later. Yes, it was tied to a 2-year AT&T contract, but still:

iPhone (1st generation) - Wikipedia

en.m.wikipedia.org

Each individual has a different definition of perceived value. IMO, Apple, probably, did the math and figured out there is a net gain between customers lost due to perceived value and savings across hundreds of millions of iphone by not including a charger or earpods.

I personally do not need another charging brick or the EarPods and I can see the cold business logic behind it. I am just surprised that Apple, if all of this proves to be true, would not show their more humanistic side in the midst of the worldwide economic downshift.

 

[I7guy]

Of course they are putting more tech in the phones, this is a normal technical evolution. However, this does not force them to increase the prices. A good example is iPhone 11.

Bad example. 5G plus LIDAR plus whatever else. So yeah, although not welcome a price increase would be justified.

What about both?

Sure, but they can do both and still increase prices.

This is wrong. The original (2007) iPhone price was $599, dropped down to $399 a few months later. Yes, it was tied to a 2-year AT&T contract, but still:

Still a pretty outrageous amount in 2007, considering the statement about Apple getting tech into the hands of everyone.

I personally do not need another charging brick or the EarPods and I can see the cold business logic behind it. I am just surprised that Apple, if all of this proves to be true, would not show their more humanistic side in the midst of the worldwide economic downshift.

I don't need another charger either. And nowhere did I see that first time buyers are going to be disenfranchised. Current apple customers who want a 20 watt charger, will have to buy it.

As far as Apple being humanistic, if you look their efforts, donations in terms of time, materials and money, I believe they have been very humanistic. Not including a charger to save the customer money and reduce e-waste is a good thing. Whether you believe Apple should eat the cost of the charger or not, Samsung is validating Apples approach.

edit: typos

 

[snipr125]

I think that is a small minority of those looking in the $500 price range. Most of them are looking for a budget phone and bang/buck.
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serious question, what redesign are you looking for? This is about as "radical" as you can get without the phone being folding. They are rectangle shells.

I think creator74 is referring to the true next generation of phones that are notch less, with the sensors underneath the screen. The iPhone 12 will have a slightly different design with squared edges, but apart from this, it is very much part of the current X generation of phones.

 

[brinary001]

Does this even really matter? I mean most people lease their phones thru installment plans anyway, so are you really going to complain about literally two more dollars a month? And if you have the money to buy it outright then surely you can easily tack on another 50 bucks? I swear the faux outrage on these forums is almost mesmerizing sometimes.

 

[Oscar_440]

What was your excuse last year? The $50 price cut?

I didn’t know we have to buy a new iphone each year... Apple investor I guess.

 

[Azrael9]

I stopped buying new products from Apple around 2014. I haven't recommended an Apple product to a friend in years. I'm waiting for Apple to stop being so anti-consumer... maybe whoever Cook gets replaced with will restore some sanity to Apple's pricing/value proposition.

Vote with your wallet.

Same here.

Azrael.

 

[Momof2.1107]

Does this even really matter? I mean most people lease their phones thru installment plans anyway, so are you really going to complain about literally two more dollars a month? And if you have the money to buy it outright then surely you can easily tack on another 50 bucks? I swear the faux outrage on these forums is almost mesmerizing sometimes.

That I don’t understand neither. I’m paying outright for the first time this year and already have extra money going into that account just in case Apple increase the prices. I upgraded my iPhones every year except when I bought the X and XS Max (I’ve had both for 18 months each). I plan to keep this year’s upgrade for 2 years before upgrading unless something amazing comes out next year.

 

[mattopotamus]

That I don’t understand neither. I’m paying outright for the first time this year and already have extra money going into that account just in case Apple increase the prices. I upgraded my iPhones every year except when I bought the X and XS Max (I’ve had both for 18 months each). I plan to keep this year’s upgrade for 2 years before upgrading unless something amazing comes out next year.

Two types of people. I use to always upgrade phones every 6 months to a year (5-7 years ago when phones would make giant leaps). As of 2017 I've started to keep my phones for 2-3 years. If you upgrade yearly, something like the iPhone upgrade plan makes complete sense. Keeping your phone for a few years paying outright is a good idea, especially if you go the prepaid route.

 

[I7guy]

Vote with your wallet.

Same here.

Azrael.

Agreed. I always vote with my wallet. iphone 12 here I come.
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I was planning on buying my mom the new iPhone when it came out as she’s never had one before, but if it doesn’t come with a charger how is she suppose to charge it? Does that mean I have to buy her a charger separate too? If so this doesn’t make any sense to me.

I think Apple has thought this through so that buyers will get a charger when an iphone is purchased, if they want one. We'll have to wait to see the details.

Maybe Apple expect you to pay extra for one or give her your old charger.

This kind of product nonsense is typical of Cook's Apple.

Still. Maybe no charger will not come to pass and I'm being premature about that specification...

Azrael.

Really, that this type of product nonsense is typical of Cook's Apple? Are you referring the removal of the headphone jack for the iphone 7? I also guess, this type of product nonsense is typical of Samsung. Remember, these are still rumors.

 

[Momof2.1107]

Two types of people. I use to always upgrade phones every 6 months to a year (5-7 years ago when phones would make giant leaps). As of 2017 I've started to keep my phones for 2-3 years. If you upgrade yearly, something like the iPhone upgrade plan makes complete sense. Keeping your phone for a few years paying outright is a good idea, especially if you go the prepaid route.

The only problem with the iPhone upgrade program is the monthly lease is too much for me. I rather put a down payment and have a lower monthly payment since I’m also paying for my service at the same time. With T-Mobile I upgraded yearly with them and put money down even though I didn’t have to. I always passed the devices down to my daughter since she was using prepaid. Now she have her own plan and a new iPhone so it’s time for me to get one.

 

[mattopotamus]

The only problem with the iPhone upgrade program is the monthly lease is too much for me. I rather put a down payment and have a lower monthly payment since I’m also paying for my service at the same time. With T-Mobile I upgraded yearly with them and put money down even though I didn’t have to. I always passed the devices down to my daughter since she was using prepaid. Now she have her own plan and a new iPhone so it’s time for me to get one.

Correct me if I am wrong, but isn't it just the phone price divide over 24 month plus the monthly AC+ cost? If you upgrade when the new phone launches you only paid for those months. There is no premium or surcharge added. If it's anything like buying your phone with the Apple Card, you can pay it off at any point and time.

 

[Hieveryone]

Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup.

In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base model iPhone 11 for $699. Pu said the price is primarily attributed to the addition of 5G and an OLED display on all iPhone 12 models, whereas the base iPhone 11 has an LCD.

Due to 5G, Pu believes that the price increase will be "accepted by consumers" and "will not affect demand," but the move would generate controversy nonetheless if the EarPods and wall charger are removed from the box as rumored.

Extrapolating on Pu's prediction, the 6.1-inch iPhone 12 would likely start at $799 or $849, so customers who want to stick with the same size display as the iPhone 11 could be facing a larger $100 to $150 price increase. It's unclear if a price increase would extend to the Pro and Pro Max models, which currently start at $999 and $1,099, respectively.

This prediction contradicts information shared by Jon Prosser, who said the iPhone 12 lineup will start at $649.

Article Link: Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

I'm tempted to skip this generation just out of principal

 

[compwiz1202]

They’re offering the higher wattage charger so by charging more you can quite literally charge more.

I do wonder why they are only going up 2W to 20 though when it's been tested that 11 can take from 22-24W, and will 12 even accept more?
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Correct me if I am wrong, but isn't it just the phone price divide over 24 month plus the monthly AC+ cost? If you upgrade when the new phone launches you only paid for those months. There is no premium or surcharge added. If it's anything like buying your phone with the Apple Card, you can pay it off at any point and time.

Yea no matter how you pay, you pay the same amount in the end. If you wanted to do a down payment, just save that down payment to supplement the 24 payments
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Still a pretty outrageous amount in 2007, considering the statement about Apple getting tech into the hands of everyone.

Yea price was what kept me away from original. I jumped the 3G at $99.

 

[madrigal77]

serious question, what redesign are you looking for? This is about as "radical" as you can get without the phone being folding. They are rectangle shells.

I’m waiting until they hopefully ditch the square edges. It’s ugly, uncomfortable, and far less durable. There’s less frame to absorb shock when dropped, so the screen breaks much easier. Not to mention the frame is thinner, so it often becomes warped and misshapen when dropped. It’s just a horrible design for a phone.

 

[mattopotamus]

I’m waiting until they hopefully ditch the square edges. It’s ugly, uncomfortable, and far less durable. There’s less frame to absorb shock when dropped, so the screen breaks much easier. Not to mention the frame is thinner, so it often becomes warped and misshapen when dropped. It’s just a horrible design for a phone.

Gotcha. The square design is my personal favorite. The 5S is my favorite iPhone of all time.

 

[I7guy]

Know body knows the final price till it’s unveiled but removing something essential out the box is a no from me for the Reasons above.

Every room in my house and every car has a way to charge a phone. I would like a 20w charger, but not having one in the box is not the thing that will deter me from getting an iphone 12.

 

[Matthew.H]

I personally find the comments about reducing e-waste funny to an extent. If Apple included the 18W/20W USB-C charger across the entirely iPhone line-up I doubt many of those chargers would sit unused. The old 5W chargers are slow so I can see why people choose faster options and as a result the included charger sits unused or potentially gets thrown away.

I have 3 5W chargers and a 10W charger so I do have spares. However they are all USB-A which isn't much use if the cable included with the new phone is USB-C. Yes I can buy another cable but why should I really need to when I'm spending £1k+ on a phone.

 

[brinary001]

I'm tempted to skip this generation just out of principal

As in the principal of the prestigious Apple Academy?

 

[Momof2.1107]

Correct me if I am wrong, but isn't it just the phone price divide over 24 month plus the monthly AC+ cost? If you upgrade when the new phone launches you only paid for those months. There is no premium or surcharge added. If it's anything like buying your phone with the Apple Card, you can pay it off at any point and time.

You are right. I usually keep my devices as a backup so I end up paying the device off when I upgrade the following year. T-Mobile automatically adds AppleCare+ into my insurance.

 

[Hieveryone]

As in the principal of the prestigious Apple Academy?

What is the Apple Academy?
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The only problem with the iPhone upgrade program is the monthly lease is too much for me. I rather put a down payment and have a lower monthly payment since I’m also paying for my service at the same time. With T-Mobile I upgraded yearly with them and put money down even though I didn’t have to. I always passed the devices down to my daughter since she was using prepaid. Now she have her own plan and a new iPhone so it’s time for me to get one.

I don't like the idea of leasing an iPhone. To me, what if I want to keep my iPhone for an extra year or two? Or even longer?