I mean, why get excited?
A CPU revision? A few tenths of a millimeter shaved of the dimensions, a few grams lighter, a bump in the iOS version. Maybe larger screen that only fits one more row of the same sized icons, but 90% of apps are letter boxed anyways?
iPhone rollouts are becoming mundane and uninspired, almost comical really.
Until Apple does a complete UI revamp of iOS or some stunning design changes then I don't see why people should get excited about an iPhone release these days, and I don't understand why people would stand in line to replace their iPhone 5 with 5s on the day its released. Why buy a phone where everything just works the same way as the last iPhone you owned?
I want Apple to be innovative and ahead of the curve again, but lately they are not even playing catch up anymore. They seem to be lost in their own little reality field, you know, the same way RIM was when the iPhone was first released, just before they lost most of their marketshare.
Inspiration through apathy. If all there is to look forward from Apple is a watch, then they lost everything they have gained over the last 5 years.
Until Apple announces what they announce, we won't know what will be revealed.
There are many who are not on the latest iPhone 5 and thus will gain additional features if they do purchase the 5S. Eg: Wife and I are on iPhone 3g and 4 respectively. Will gain a good bit with a 5S I imagine