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Android Switchers Represent 15-20% of iPhone Buyers, Tend to Opt for 'Plus' Models

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Apr 12, 2001
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Most recent Android owners who switch to the iPhone ecosystem tend to opt for the iPhone 8 and iPhone 8 Plus, according to a new report sent to MacRumors today by Consumer Intelligence Research Partners. The data was gathered during the fiscal quarter that ended March 31, 2018 and is based on a survey of 2,000 U.S. Apple customers who purchased an iPhone during that time.


In a given quarter, CIRP estimates that between 15 and 20 percent of iPhone buyers are switching over from the Android operating system. In terms of popularity, these switchers are opting for the iPhone 8 and 8 Plus (40 percent of those moving from Android to iOS), and to a lesser extent the iPhone 7/7 Plus (about 25 percent) and 6s/6s Plus (about 12 percent).

Android users switching to iOS also tend to buy a "Plus" model iPhone more than iPhone owners looking for a new device. In total, 39 percent of Android switchers purchased a Plus model, compared to 29 percent of iPhone users buying another iPhone. "With Android manufacturers offering larger form factors for a longer time, it appears that Android owners appreciate iPhones with larger screens, as well," explained CIRP Partner and Co-Founder Mike Levin.


For older models, more former Android owners are buying the 7, 6s, and iPhone SE models than those users buying an iPhone who already previously owned an iPhone. This makes sense, as current iPhone owners are likely moving on to the latest models, while Android switchers are more content with entering Apple's ecosystem with a slightly older model.
"In marketing iPhones, Apple attempts to persuade current users of Google's Android operating system to switch to its iOS operating system," said Josh Lowitz, CIRP Partner and Co-Founder.

"Apple has had varying success, with seasonal variation in the percentage of buyers that are making the switch. We analyzed how Android owners that switch to Apple iPhones differ from repeat iPhone buyers. The former Android users gravitate to the lowest-priced iPhone models, which makes sense to us, with Android phones offering a wide range of models, many at relatively low-price points. And since everything on an iPhone is new to them, there is less value in purchasing the latest flagship model with the most advanced features."
For the iPhone SE, Android switchers purchased the low-cost smartphone at twice the rate as iPhone owners during the six months ending in March 2018, proving the ongoing entry-level popularity of the small device. On the opposite end of the spectrum, Android switchers purchased the iPhone X (currently the most expensive iPhone) at half the rate as iPhone owners.

While today's report focuses on switching operating systems, CIRP's last survey looked at users who stick with an OS and discovered that Android had a 91 percent loyalty rate in 2017, compared to 86 percent for iOS. This meant that for those users surveyed, Android customers were more loyal to the Android operating system than iOS users were to the iOS operating system.

In April, Apple encouraged Android owners to switch to iPhone with a set of new ads in its "Life's easier on iPhone" series. The videos focused on iPhone features like the App Store, Portrait Mode, and Portrait Lighting, and the company linked back to its "Switch" website that's designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.

Article Link: Android Switchers Represent 15-20% of iPhone Buyers, Tend to Opt for 'Plus' Models
 

philfry

macrumors regular
Jun 22, 2010
155
157
I don't think android users are "poor" they just don't see the reason to spend $750-1000+ on a phone. I don't agree with them but I understand it. I hear all the time how this doesn't work or I still don't have an update for Android. Me personally I just want my phone to work. If I was younger I would definitely run Android as I used to be more about tinkering and customizing.
 
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err404

macrumors 68030
Mar 4, 2007
2,519
619
Think it has more to do with carriers offering BOGO iPhone 8 than anything Apple has done.
Maybe, but those BOGO plans are not great deals unless it is for phones that you will be satisfied with for three years. There is a lot of fine print.
 
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1050792

Suspended
Oct 2, 2016
2,515
3,989
Android for poor people, lol these people are so uninformed they like to feel superior for owning a $1000 device when a similar $200 does the same thing. Android users tend to use their money in a smart way and now throwing at in a bin. It's not even about wasting whatever you want in a phone, it's wasting and then coming to public forums calling other users poor and inferior. Grow up.
 
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taptic

macrumors 65816
Dec 5, 2012
1,338
437
California
I don't think android users are "poor" they just don't see the reason to spend $750-1000+ on a phone. I don't agree with them but I understand it. I hear all the time how this doesn't work or I still don't have an update for Android. Me personally I just want my phone to work. If I was younger I would definitely run Android as I used to be more about tinkering and customizing.

Google's phones are basically iPhones in their ease of use and updates. Everyone here freaks out about their data practices though. Google gives you detailed options concerning what data to share. The people freaking out are just assuming Google doesn't actually follow those rules you set. Just like they assume Apple doesn't have any intention of mining their iPhone data.
 
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poi ran

macrumors newbie
Sep 25, 2014
26
13
Scandinavia
I don't think android users are "poor" they just don't see the reason to spend $750-1000+ on a phone. I don't agree with them but I understand it. I hear all the time how this doesn't work or I still don't have an update for Android. Me personally I just want my phone to work. If I was younger I would definitely run Android as I used to be more about tinkering and customizing.

A few years ago I felt I "needed" a flagship phone, as the cheaper phones were quite limited. I must say that my 2013 Samsung Galaxy S4 with 2GB RAM, SD-card storage, 4x2.3GHz CPU (I overclocked to 4x2.6) and Full HD super Amoled screen (and 4K video recording after a hack) still is very usable.
Only reason I recently upgraded to a Galaxy S7 is better camera, basically. Got the S7 new for about $250. No way I'd pay way more for S9 or even S8, also they lack "home button" which I like.
Sure, new phone is faster, but most games and websites are still great on the S4. Main problem for S4 is (besides the old camera) security updates, of course, as Samsung doesn't care about "old" phones the way Apple seems to do. (just for the record, the S4 can still run pretty much all software available and web browsers such as Chrome do get updates)

At the moment my wife is considering switching to Iphone SE from Galaxy S4 mini, most newer iphones as well as androids are just too large for her. So, it's either Iphone SE or Galaxy A3. She's been an "Apple person" for 20 years, but see no reason to pay $$$$ for phones that are not just too expensive but also too large, not to mention heavy.
 
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jedwards87

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May 21, 2015
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Think it has more to do with carriers offering BOGO iPhone 8 than anything Apple has done.

I disagree. Carriers do BOGO sales on Samsung phones as much as they do on iPhones.
[doublepost=1530024308][/doublepost]
That's one reason I'll never switch to Apple, the condescending tones by their users. Galaxy s9+ ftw!!!

This is not condescending at all. The other comment about being poor is but not this one.
 
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macduke

macrumors G4
Jun 27, 2007
11,245
15,285
Central U.S.
I know a lot of Android users who have graduated to iPhone. One of them was an intern I had.

He was a hardcore Android kid. He had that 1+ phone or whatever it's called and he would freaking overclock the thing which is crazy for me to think about on a phone. I used to do that back in the day on gaming PCs. He was always tinkering. He had some cheap laptop running Linux and was always hacking around on things. He was still in high school at the time but was the son of a coworker and was a legit developer, probably better than me but with less design skill. Anyway, so he goes to college and uses his graduation money to get a Mac. He loves the thing. Another year or so goes by. He's still in college but has this job with a high level of security clearance—I think he's like writing optimized code for 5G internet towers or something weird. Anyway, he got an iPhone X. I was talking to him about it, and basically he was like "You get to a certain point where you're just tired of messing around with stuff and need to get work done."

I think it also helps to be able to afford it, lol. He's the last person I ever would have expected to get an iPhone, or even a Mac, so if it can happen to him it can happen to anyone. People grow up and just want a device that works consistently and smoothly. Android is often cheap and works well enough to get you through college. But then people grow up once they get a career and don't want to fuss with their devices as much. Obviously this is still a preference and not everyone does this, but it is extremely rare that I ever hear about someone who went from iPhone to Android and actually stuck with it. Though I know some people who own both and bounce between devices.
 
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69Mustang

macrumors 604
Jan 7, 2014
7,634
14,462
In between a rock and a hard place
I don't think android users are "poor" they just don't see the reason to spend $750-1000+ on a phone. I don't agree with them but I understand it. I hear all the time how this doesn't work or I still don't have an update for Android. Me personally I just want my phone to work. If I was younger I would definitely run Android as I used to be more about tinkering and customizing.
Kudos. You managed to get just about every Android stereotype into one very concise post.:cool: Cool story though. 10/10 would read again. :D There is a kernel of truth in it though. The value proposition is a personal choice regardless of ecosystem preferences. The same person who wouldn't spend $1K+ on a phone might not blink an eye about spending that same $1K+ on a new stereo receiver, or purse, or aftermarket exhaust, or... you see where this is going. Also, what type of people are you around that say they don't have an update for Android? Nobody says that stuff except the tech press and forum geeks trying to score points against each other. Besides "everyone" knows Android updates don't require a full OS update.
 
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DNichter

macrumors G3
Apr 27, 2015
9,100
10,328
Philadelphia, PA
Pretty much what I expected. Most Android users I see that eventually switch are really happy with the value the iPhone brings. Lower price points are key to attract Android users as well as most are relatively cheap. If you're going to spend all that money on a high end Android, it probably makes sense to consider an iPhone as you will get more value.
 
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nviz22

Cancelled
Jun 24, 2013
5,277
3,071
Android fragmentation is a pain in the butt. I could only use a Pixel or Pure Android device. However, I do not get a good smartwatch experience, strong and reliable support, or nicely designed phone.

Instead, I chose to be all in with the iPhone. I think iOS 12 is an alright update, but I rather just deal with something that works well. For someone on a budget? A $150 smartwatch that works well is something much appreciated. With T-Mobile's yearly trade in deals, the upcoming LCD model might be an affordable upgrade too.
 
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groadyho

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Apr 26, 2018
406
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I disagree. Carriers do BOGO sales on Samsung phones as much as they do on iPhones.
[doublepost=1530024308][/doublepost]

This is not condescending at all. The other comment about being poor is but not this one.
Yep, quoted wrong post. It happens.
 
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nauf8

macrumors member
Apr 25, 2016
50
39
That's one way to say poor.


You freaking think you are rich because you have an iPhone?

At home we only have iPhones, iPads and even two Macs but we are far from being rich. There is only one Android device in our household, a Kindle tablet but we have what we have because we think it fits what we need, not because it makes us look like Bill Gates.
 
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BlueTide

macrumors regular
Feb 6, 2007
195
226
Silicon Valley, CA
Android for poor people, lol these people are so uninformed they like to feel superior for owning a $1000 device when a similar $200 does the same thing. Android users tend to use their money in a smart way and now throwing at in a bin. It's not even about wasting whatever you want in a phone, it's wasting and then coming to public forums calling other users poor and inferior. Grow up.

While I think there are some values in iPhone and how refined it is, yeah, it is kind of strange how people speak about "graduating" to iPhone. It's nice and I am using X myself, but...

- If I don't have Apple ecosystem, many benefits just disappear. And since the state of desktop Macs are... well, I don't go there.
- Home automation is moving to Alexa and Google. It is still nascent category, but given how Google Assistant is miles ahead of Siri, you can bet how this works out in the upcoming years.
- Mobiles seem to be plateauing when it comes to new stuff; and if so, why would you need to get a 1k$ device that lasts for two years when you could use that for something else, from investing to having fun with friends or traveling and developing yourself?

Many of these choices have little to do with someone being poor or rich. If one wants to look "rich" by having an iPhone... Lol.
 
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1050792

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Oct 2, 2016
2,515
3,989
While I think there are some values in iPhone and how refined it is, yeah, it is kind of strange how people speak about "graduating" to iPhone. It's nice and I am using X myself, but...

- If I don't have Apple ecosystem, many benefits just disappear. And since the state of desktop Macs are... well, I don't go there.
- Home automation is moving to Alexa and Google. It is still nascent category, but given how Google Assistant is miles ahead of Siri, you can bet how this works out in the upcoming years.
- Mobiles seem to be plateauing when it comes to new stuff; and if so, why would you need to get a 1k$ device that lasts for two years when you could use that for something else, from investing to having fun with friends or traveling and developing yourself?

Many of these choices have little to do with someone being poor or rich. If one wants to look "rich" by having an iPhone... Lol.
True but if you see most of these comments they are all bragging about how Android users are poor and they are superior for owning an iPhone which I'm sure most barely use during the day except to make a call or 2.
 
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nviz22

Cancelled
Jun 24, 2013
5,277
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Pain in the butt for whom? How would Android's OS fragmentation affect the user of a LG V30, S9, or a One Plus 5T?

LG and Samsung don’t support their products. Forget software updates on those devices.
 
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