The Huawei Watch does not look bad. The black face looks like a real watch but the blue face needs more help but again for a first generation product im impressed. I see a lot of potential in this watch.
These arguments really boil down to taste. For instance, I would never buy this watch for myself:
But somebody does or they wouldn't make it, and hundreds of others just like it. And that's what getting into the watch business is all about -- CHOICE. Jony Ive has already publicly acknowledged this.
So it goes without saying that I would never pick this particular watch face for my smartwatch either. But for someone else, not only would they pick it, they might actually like how it looks backlit, over the real watch face. And who cares?
I find it humorous that these people who have climbed up on a soapbox to decry round smartwatches, are illustrating their point with poorly designed UIs, from companies who have a notorious track record in that area to begin with, and finding the most garish examples of watch faces they can -- completely ignoring some of the more elegant designs. What they're really advocating for is elimination of individual choice.
This is an absolutely beautiful looking watch face, comparable to Apple's stylistic choices with its Watch. Indeed from this angle the case looks just as nice as the Watch, and it has a balanced symmetry with a nice metal bezel, with the watch face going to the edge, which I personally prefer over Apple's arbitrarily restricting the display edges so there's a greater barrier between the display and the watch edge. But that's just me. I certainly wouldn't presume to impose my preferences on anyone else, much less deny them theirs.
The smartwatch makers may be marketing with traditional watch faces, which may get people to look at them, but if they don't like what they see, then they won't buy it. Just because Huwei and others may be using an arguably foolish sales tactic, does not mean that's all the watch is capable of, or that such "garish" face designs be banned from user choice to use them. The idea that these smartwatch makers are trying to pass their $300 electronic watches off as Luxury brands by using similar watch faces, is as silly as suggesting Fossil is trying to compete with Rolex with the blue-faced watch I posted above.