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Angela Ahrendts Climbs to Thirteenth Spot in Fortune's 'Most Powerful Women' List for 2017
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Brilliant ! You can all thank her for a £999 iPhone.... bargain compared to high end watch bands
I don't think she was a good hire , she brought a different way of thinking to apple, that they should charge more , and fashion was more important than tech innovation.
Maybe you weren't around when Apple computers cost as much as 200-300% of their Windows PC counterparts. Apple has never been about cheap products. You pay for good design, you pay for the complete ecosystem. Don't like it? There are cheap — literally cheap in every sense — alternatives out there in the Android world.
No. They haven't. But even fanboys can see that Apple's pricing is completely ridiculous these days. They're utterly delusional and it gets worse every year.
I was around . And you cannot compare cheap windows machines to macs .
What changes is others started building top end machine also that were also about style and not ugly gaming laptops
And even when they were 200-300% they were worth it
Today's £4K MacBook Pro...... hell no. What a ripoff . They are not cheap..... not cheap at all. Prices go up and we get less and less each version
Angela Ahrendts guided Apple retail in a direction that will make more sense as computers that have already moved from our desks and briefcases to our pockets, go on to move from our pockets to our wrists, our face, head and ears and our clothes.
Apple has always been about excellence in design and has — at least since the iPod with its now ubiquitous white earbuds — become a fashion statement. Angela Ahrendts is the perfect hire and it'll only become clearer the longer she's in the role and the more of her influence on Apple we see.
Apple has always been about excellence in design and has — at least since the iPod with its now ubiquitous white earbuds — become a fashion statement. Angela Ahrendts is the perfect hire and it'll only become clearer the longer she's in the role and the more of her influence on Apple we see.
Spot on. I just don't see value anymore, especially Ad apple does not care about computers . It's all idevices
She has no input at all in terms of designing products. Her degree was in marketing and she has never worked at a technology company before. She was brought in partly to appease extreme feminists who are obsessed with the number of women on company boards and partly because she has a background in overpriced luxury clothes which is an area that has profit margins that make Cook start sweating and is everything that Apple was not supposed to be.
Your other comments about the costs also seem wide of the mark. Jobs was never about the money, never. Jobs was driven by other goals. He wasn't perfect but money clearly wasn't his aim. At any point in the last half of his second stint leading Apple he could have stuck 10% on the price of iPods and iPhones and still sold more than they could make. He could have made millions simply by allowing companies to put their software on macs and iPods as standard - he refused every single time. Now we can debate whether that's a good idea or not and Cook is testing that to destruction when you look at the new prices and the things done to Mac Minis and Mac Pros etc even sometimes increasing prices for products that were a year or two old. But Cook is making money faster than Jobs ever did. People used to joke that Apple could do that and well now we are seeing it was no joke.
We can argue about whether Angela is a bad influence or merely window dressing but to say that she is the "perfect hire" is strange, she is the very worst example of everything wrong with modern corporate culture. She hasn't come up with a single product or idea that means anything. Town squares? Please. Yet every time anyone points out the absurdity of her taking tens of millions of dollars in pay people pop up on here to defend her. To people on her pay everyone reading this board is just a peasant yet people defend her. Is it just feminist thinking? Or is there something else?
This woman is responsible for such fashion ideas like 3D Touch, Face ID, A11 chip which has fewer cores than Samsung's mighty beast that DESTROYS iPhone X's weak CPU. Apple's new industrial design using new series of aluminum and new glass and stainless steel are all stupid decisions. We need real innovation like split screen view on a phone so I can watch YouTube while doing very important things because I am a very important person who needs split screen view on a phone.
I'm sure she's the genius who decided Apple should make its own GPUs. Dumb, dumb, dumb.
I'm sure she's the genius who decided Apple should make its own GPUs. Dumb, dumb, dumb.
She had zero input in decisions about the 3d touch, the cpu, face ID etc - absolutely zero. Apple has many of the finest engineers in the world; they don't ask the person with a degree in marketing what is the best configuration for a cpu.
She has decided that the wooden desks in the shops should be a lighter colour, that the glass entrances should have more glass and that the shops should be rebranded as Town Squares.
So yes Apple has done plenty right over recent years but it's hard to see how any of it is related to Angela or how she merits $70 million per year.
I will say this is the most thoughtful and analyzed reply I have read here. It also made me sad about the future of Apple. History repeats itself and I bet it will here too.
I will sum up the whole thing one line: apple was Jobs' baby, cook is a mere employee of Apple. And that gives you the stark difference of motivation towards the company.
Thanks. And I do try to remain optimistic. I wasn't old enough to be into Apple in the 80s but in the 90s when I got into computers I found there was still enough magic DNA in Apple's computers, even at their lowest point, to make them special. And today that DNA remains very strong, the products are wonderful, even if many of us who are long term apple users are seeing some changes that are troubling.
Nothing lasts forever and the history of business suggests that it's very likely in 50 years or maybe sooner Apple might be gone or changed into something else. Nobody can really say. However Jobs was always adamant that it was the engineers at Apple who had that special DNA. Some of that was modesty but mostly it was true.
He divides opinion but look at Jony Ive. I am fairly confident that if you offered him a choice between higher profits or selling a device without compromising his vision, he leans towards the latter. And that is rare in business. I hope over the long term such engineers can find a way to the top at Apple.
Where do you get that info? Source? link?
I can only find this, and it says the opposite: http://www.zdnet.com/article/iphone...flagships-speed-tests-say-its-not-even-close/
Angela's got some sexy milf thick legs man. Those shoes, super sexy on her. 
Glad women are doing well in business - new times.
Glad women are doing well in business - new times.
You might probably be aware that it was actually Jony Ive who worked closely with Angela on the store designs. So it begs the question of who has the most influence on the design aspects of things by way of input. I think she's getting feedback from Jony and then relaying it to her exec team ( Cook, Cue, et al ) to get everyone on the same page.
Knew this would be a triggerfest when I read the headline, and was not disappointed.
Lots of hate for a successful woman on display; caused some to realize their own shortcomings, I guess.
Lots of hate for a successful woman on display; caused some to realize their own shortcomings, I guess.
Congratulations to her. This thread is amusing.
Does anyone know how you're supposed to pronounce her surname?
Edit: Just read her Wiki entry. She met her husband when they were in grade school. Sounds adorable. Meanwhile, today's younger generations meet each other with apps.
Does anyone know how you're supposed to pronounce her surname?
Edit: Just read her Wiki entry. She met her husband when they were in grade school. Sounds adorable. Meanwhile, today's younger generations meet each other with apps.
First off, Jobs did not decide on glass just a few weeks before launch. On the contrary, it's well known that he had gone to Corning months before that to convince its CEO to mass produce Gorilla glass for the iPhone.
Now it is apparently true that the glass (or glass cutting) wasn't ready until just before sales launch. So yes, Jobs took a chance that GG would be ready in time, but then he always had plastic to fall back on.
Apparently Cook took a much bigger chance this year, betting on getting in-display TouchId working in time for the iPhone X.
When it wasn't, he swiveled and threw all his chips behind FaceId instead. If so, then to me, that'd be a bigger example of risk taking than the plastic-vs-glass thing. (And I'm not a Cook fan at all.).
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Quite interesting how they're trying their best to belittle her, isn't it. Apparently she's to blame for everything, but at the same time she has done nothing at all and is an SVP 'because of an agenda'.
What's Utterly Delusional is the above quote.
Obviously from someone who hasn't read a lot of P&L statements and seen that most aren't anywhere near as good as Apple's. Almost every other company, from mom&pop to fortune 500 biggies, wish they had products that could fetch such "delusional ridiculous pricing" to get anywhere near the same kind of P&L reports as Apple's. How many billions in profits has your "more reasonable" pricing model put in your bank account, year after year?