Since when is $84 billion not an impressive quarter?It‘s sad to read that some mistake premium for fashion and vice versa. Apple used to be a premium brand, focusing on the few but maturing them, leaving no fear for users to upgrade or think about costs. Remember when iOS was still different between iPod touch and iPhone? You had to pay for the iOS update, and boy did people pay gladly because they knew they weren‘t beta testers. Same with hardware. Now, it‘s just a mess. Bugs here, engineering issues there and only when the the recoil is too strong, good old QA is reinstated for a single iOS 12 update or an official quality program for an otherwise public engineering fault.
Ahrendts had nothing to do with that except maybe add a tier too much to bear on the Apple tax for the average joe, if that was her at all.
Only good thing out of this not so impressive quarter for Apple is that they now have to listen to user demand to fill the gaps. iPad mini 5 is a good move, making many pilots happy. And average joes like me who really love the 7.9 inch form factor which basically even fits into some jackets‘ pockets.
Apple was always about the price, it still is. Apple was about premium products, it still is.
Apple had hardware and software issues in the past under jobs, and Apple still does, on occasion.