Before Ahrendts reign of destruction, I used to buy a lot of Burberry shirts on sale around $80 each (from $150). Now the sale price is typically around $250 (from $450). For the exact same shirts made from the exact same materials in the exact same style. I haven't bought a Burberry shirt in about 10 years. And in my circles, it used to seem like 50% of the men were wearing a Burberry shirt on any given day. It's been years since I've seen one in the wild. These days, I have bespoke shirts made for $95 each, they're nearly as good quality as Burberry and since the fit is perfect they actually look a heck of a lot better on me, and there's thousands of fabrics to choose from as well as the style customizations. There is no way Burberry is worth $250 on sale much less $450 when I can have custom shirts made for me for $95 all day any day. My wife has a Burberry trench coat that was $1000 regular price nearly 10 years ago. Today that same coat is $2700. The exact same coat.