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Angela Ahrendts is Now Simply Senior Vice President of Retail as Apple Drops 'Online Stores' From Her Title
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Name one iPhone release that hasn't been a 'preorder disaster'.
Demand outstrips supply. It's as simple as that.
And the decision on the launch date and the production ramp surely was a decision made solely by Angela Ahrendts. Not.
In the end it frequently is the retail person who is getting criticised because that is where the rubber meets the road (aka the product reaches the customer), even if most decisions on production and launch date have been made by the operations and marketing people.
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Havent seen iPhone delivery estimates drop to 5+ weeks since the iPhone 3G days. It seems to me like they came put with Jet Black last minute to have something for the "look at my phone i got the lateeeest iPhone" audience. Granted thats not her problem
You did get that it's only the title that that was changed, not the responsibilities?
Pre-emptive virtue signaling is the best kind!
You might want to take a look at her online specs. Nothing has changed except for a thinner title.
Likely suggested by Johny Ive..
And with that the juvenile entitlement when in spite of apple cranking out and delivering 800K+ phones per day, there's a delay and feel personally picked on.
Funny how people forget about the past. Conveniently.
They do need to work on product roll out and their iPhone upgrade plan. It is disappointing I always have to go to senior store or customer service representatives on the phone to get what I need when a situation calls for it.
I do have to give them credit for working hard to fulfill 7 / 7+ orders though.
I do have to give them credit for working hard to fulfill 7 / 7+ orders though.
Ahrendts didn't inherit her daddy's wealth, she built it on her own. Besides, Rinehart is the last of the 19th century-style robber barons, the future will not be created by mineral prospectors and miners. There are women richer than Ahrendts, even richer than Rinehart, but Ahrendts will have more impact on the future of humanity.
This retitling of her job is not a demotion. Apple recently rebranded Apple Stores to just "Apple." This new job title is a recognition of her consolidation of all sales operations, under her command. Apple has no other executive leaders who are responsible for sales.
Ahrendts is recreating Apple stores as something beyond retail. Look at the first new store opened under Ahrendts' redesign: Mall of the Emirates, Dubai. It has a 6k rez video screen and a forest. A while ago, Ahrendts gave an interview where she described her goal to take Apple stores beyond retail, into a lifestyle experience destination, more of a community center for Apple users, than retail outlet. Look at what she did as CEO at Burberry: she took an aging British fashion brand that was notorious as a lower-class symbol, and turned it into a lifestyle, including a music channel. That's why Apple hired her.
Fixed Apple, but somehow ruined JCPenny.
I personally think the Ron Johnson JCPenny looked good. However, for an apparel company with expiring merchandise that is time sensitive, the minimalistic approach didn't work. (i.e. having 4 shirts on a table of one style vs racks and racks of said style.)
You're generalising one option with the entire rollout. That's not the case with the iP7 in general.
Yeah, there's a shortage of JB. It's a new manufacturing technique. And as you've read, Apple reject up to 70% of them due to not being up to standard — so I dare say people would be complaining if they were readily available, but not of appropriate quality.
Once they've sorted these early hiccups, it'll be much easier to make with future iterations. There were similar supply problems with the Gold model of the IP5S. And as far as I'm aware, that wasn't even a different process — just a different colour.
What is interesting is that we have seen few public appearances of or statements by Angela Ahrendts since she joined Apple, while she was a fairly prominent and eloquent executive before that. Partly that probably is because product announcements or demonstrations are handled by the people responsible for the product and the few public remarks about Apple Stores are usually (always?) handled by Tim Cook himself.
I wonder, maybe the head of retail simply doesn't have a lot of clout inside Apple (it is not that we had seen very much of Ron Johnson while he was at Apple) or her coming from outside the company while almost all other executives have risen from within Apple (excluding maybe positions like finance, legal, human resources, environmental efforts that are less Apple-specific).
Lol, so many naïve people here.
It's not Angela that decides how many units roll of the band or what the inventory should be at product launch.
It's the finance department that has decided that. That will result in the revenue and the working capital.
Some of her "real" decisions aren't bad at all. And the apple stores in Europe are still very crowded, wether people are buying or not.
It's not Angela that decides how many units roll of the band or what the inventory should be at product launch.
It's the finance department that has decided that. That will result in the revenue and the working capital.
Some of her "real" decisions aren't bad at all. And the apple stores in Europe are still very crowded, wether people are buying or not.
More powerful than Ginni Rometty (IBM CEO) or Mary Barra (General Motors CEO)??
Sure, that's just what Apple needs to continue to develop as a creative technology company, someone with absolutely no experience in being technically creative. But hey, by handing her the reins they's be inclusive and PC which today is so much more valuable than developing products people don't know they want and need.
Very well said. According to the qualified armchair MR CEOs: if Apple Stores are always busy, it's because the management is terrible. If they were empty, it's because nobody wants Apple products anymore and the management is terrible.
Truthfully, there isn't a company in the world that wouldn't want the 'problems' Apple have.
There was the white iPhone 4. That ended up shipping more like 5+ months after the announcement.
I don't mean to throw shade at Angela, but I do follow Apple and what they are up to like most here, yet I can't seem to see what it is that Angela has brought in terms of rejuvenating or evolving the Apple retail experience, that wasn't being done already?
Installing a few trees in the Dubai store, although a nice idea, hardly seems revolutionary in terms of the legacy left by someone with the position of CEO of retail.
I'm sure there are things behind-the-scenes that I know nothing about, but I just can't fathom what worthwhile changes have been implemented under her reign that weren't around before?
Installing a few trees in the Dubai store, although a nice idea, hardly seems revolutionary in terms of the legacy left by someone with the position of CEO of retail.
I'm sure there are things behind-the-scenes that I know nothing about, but I just can't fathom what worthwhile changes have been implemented under her reign that weren't around before?
I certainly hope not. I have been buying Apple product for many years due to what in my opinion has been innovative use of technology and quality design. I have no interest in luxury products for the sake of luxury - and definitely don't want Apple to be lead by someone who's experience is with fashion products and likely has little interest in technology.
Yeah, that's why we never see anyone criticizing Eddy Cue around here.
An abomination? Holy Smokes!
All the product categories (Mac, iPad, iPhone, ...) are in a static black bar across the top of each page, no matter which category you're currently viewing. And there's a blue Buy button at the top, or a blue Buy link for each product or product category, should you wish to purchase a product in the category you are currently viewing.
For example, if you're currently looking at Watch accessories, and then decide you want to buy a Mac instead, just move your mouse to the top of the page and click "Mac" in the black bar.
Super simple. Much better than before. An excellent change.
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Is Tim Cook technically creative? Maybe in regard to production methods.
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Well, Eddy Cue is Eddy Cue. He is in a class of his own.
The Apple retail experience both online and in store has degenerated to the point that it now compares unfavorably to crap like Verizon and the other carriers. If Steve Jobs were alive Angela would have been out the door and on the street long ago.