If this was true, the following would not be considered innovation:
- Touch ID for incredible advancements in security. Agreed
- Larger screens on iPhones to make reading/watching/viewing content easier, nicer and better. Not Apple innovation
- iOS 8 & 9 advancements in vital features such as overall stability, continuity across all Apple devices, & multitasking. This is standard and expected from everyone. But I guess some if you see this as innovation, just like android upgrades.
- Massive improvements with Maps and Transit coming shortly. Is it? Ok. Guess using my google maps app on my iOS is unexpected.
- Fresh software and hardware designs under the direction of Jony Ive that match Apple's approach when it comes to design. Hate Jony? Then hate Steve, they were proclaimed best (and spiritual) friends in life. Fresh is subjective. Then again, other mobile operating systems also attemp the fresh route.
- Apple Pay across iPhone, iPad and Apple Watch to vastly improve security when it comes to making any kind of purchases. Apple Pay has yet to live past its launch hype. I only saw it in the news on launch day. Have yet to hear about how it has changed the industry. In fact, I Pharr the other day that people want Apple pay but prefer using Apple Watch (if it ever comes to there) instead of digging in their pockets for their phone.
- Health app, Apple Watch Activity & Workout apps to improve the overall health and lives of users. It was out there before Apple. They gave you a rehashed version.
- Apple Music to make listening to what you want to, when you'd like to an absolute breeze without burning your wallet to a crisp. There are other streaming apps that to the average consumer, this is just another option. Nothing innovative if you ask me.
And damn, I could go on and on and on for hours. I won't waste my time though, and I'm sure I've missed an insane amount of hugely important innovative enhancements that Apple's taken on since October of 2011.
Steve's dead, but Apple is laughably not.