That's right, Apple certainly laid it on when promoting the watch, especially with those Jony Ive videos. 316L stainless steel is basically the bog standard case material for watches and a lot of people thought Apple were going to be the first to use a Sapphire crystal, even though it had already been used in watches for over 30 years.![]()
Agreed. Apple has an amazing marketing team and Jobs was an testament of being a salesman at its finest.
316 L is a lower grade if stainless steel. It's fairly soft, which scratches and dings easily, but has that luster and shine mirrored to a high polish. 440 Stainless is a much more expensive stainless which is more difficult to scratch or ding, but is less corrosion resistant.
I will say, if Apple had not incorporated Saphirre into the stainless model, I would not have purchased it. That was a huge selling point for me.