Fri, Mar 29, 9:58 PM (6 days ago)
to tcook
Hi Tim,
I write this as an Apple customer of 11 years, who has previously been a strong advocate for Apple computers, and other devices. I own 2 watches, several iPads including a Pro, 3 Airports, 3 Macs, 2 Homepods, etc.
My default answer for years, when asked by friends and colleages on which laptop to buy was pretty straight forward: "Do you need to run games on it? If not, get a macbook". It was that simple. It was a no-brainer.
Apple offered better battery life, great keyboards, great trackpads, great support, a great OS and on balance a reasonable price for what you got. And if you needed to run Windows? It ran windows better than a PC. Because the screen/trackpad and keyboard was better.
I myself ran a mac mini and then a 2011 Macbook Pro 15" (that i replaced after GPU failure in 2015 - despite that i was happy with it) followed by a 2015 Macbook Pro 13".
I am also a high end desktop PC user, purely because you do not offer any spec in a desktop that i care to pay for (I'm a PC gamer). But that's an entirely different matter. Back to the macbooks...
Fast forward 4 years...
Now? I am at a loss. To get a significant upgrade from my 13" machine from 2015, i need to spend about 1.5x the price i purchased my (still working) 2015 machine at.
I'm faced with a machine that for the most part, I either don't want or am seriously concerned about from a reliability perspective. I don't need or want the touch bar. I feel the new keyboard is nothing special to use, and it has a well documented reliability problem. And the price is off-putting. If i felt the machine was amazing (as i have with my previous Apple devices) - maybe.. grudgingly I'd part with the money (and be happy after the price shock). But now there are too many doubts.
In short, I'm staring down the barrel of about 3000-4000 AUD to replace a machine I paid $2500 AU for 4 years ago that has been flawless for 4 years. A new machine that looks like it is likely to fail at least once or twice during applecare, and after that will be a liability.
I simply have no incentive to upgrade. I WANT a new shiny macbook, but I'm simply too concerned to hand over my money
And more importantly... right now i do not have an answer when my friends or colleagues ask me what laptop to buy. ALL the PC laptops are generally crap. But at least if you buy one even 75% of the cost of a macbook, they're generally reliable (outside of the surface pro).
PLEASE
If you have to - go back to the previous keyboard design. Go back to the 2015 form factor. It was fine. I love my 2015. If we want something ultra portable that's what the iPad pro is for. I NEED my macbook to be reliable and feel like it is WORTH paying the premium for. I need it to work. Free repairs don't help me if the machine craps out on me when i'm at the office to resurrect my company's SAN or enterprise network on the weekend.
My 2015 still looks and performs like brand new. I have several friends with 2016+ machines who have had multiple returns.
Please. Get the Macbook line up in order, make an official announcement that you acknowledge the issue and are taking the relevant steps to rectify and i'll buy a new machine. I'm sure I'm not alone.
But until then... sorry but i can not bring myself to buy one of your macbooks. I'll run the 2015 until it dies and if there isn't something I'm confident about buying in Apple's lineup I'll simply jump ship.
I honestly don't expect an response, but hopefully if enough concerned Mac users write you there will be a response on the market.
Cheers