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Apple Accidentally Leaks 'MacBook Neo'

There was a long list of name to sort through, so I get it. It was a lot of work. The MacBook Cheap, The MacBook Kids. The MacBook Yay, The Macbook Chromebook, The MacBook Broke, The MacBook with the phone chip in it.

They made the right choice if you ask me.
 
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You guys make fun of the name and then it just becomes part of the lexicon. Nobody says the iPad reminds them of tampons and pads anymore. That lasted what? A week, maybe two?

Most normal people never use Apple's marketing name and will just say "can you bring me my Mac it's on the table" or "I have a MacBook, it's purple." My uncle calls them "Airbooks" and would call iPod touch "iTouches" from long ago.
 
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Tim Jobs the 2nd said:
$100 less? Can't see that happening. The Air would be a no-brainer better purchasing decision if they are only $100 difference based on leaked specs.

There is 0 chance the Neo starts at $999 which is what you're implying there.
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I wrote somewhat around 100$ less than the base M4 Macbook air which was at 999$ So this would price the Neo at 899$. Maybe, it will be 150$ less at 849$, but I would be quite (but happlily) surprised to see it priced lower than that.
 
playtech1 said:
To be fair there is no plain MacBook in the lineup, so it's still just three names. I never liked the MacBook without any suffix - for me the MacBook is the family name and then Air, Pro and now Neo are the precise model identifiers. It's more logical in my head at least.

Now the 12 inch MacBook was one of my favourite ever laptops, so if this thing ends up being its spiritual successor by being super small and light I will be quite excited whatever the name.

P.S. why does everyone want a new AppleTV? What are people expecting that will bring to the party? Just curious as I use my AppleTV for 100% of my TV watching and don't really have any issues with it that would be fixed by a hardware upgrade.
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I too see MacBook as the family name - not unlike iPhone, iPad, etc.. I was hoping they would land on a MacBook, MacBook Air* and MacBook Pro lineup. Anyway...

I had a white 12" MacBook. Loved that thing. But itt was heavy af. I used to record a lot of live concerts, and [at one point] it served as the brains of that operation. If this MacBook Neo doesn't float your boat (for whatever reason), I highly recommend checking out a 13" MacBook Air. My wife has an 13" M2 MBA. I had a 15". They are comically light and ridiculously capable. Hands down my fav Mac I have used to date.

My AppleTV need ar pretty niche: I just completed a barn renovation last Sept. - temporarily relocating the bedroom ATV to the barn. We have been moving the living room ATV to the bedroom, and back - which even with power and HDMI cables lying in wait, is still a first-world PITA. It's a day-one purchase for me.



* I'm in the minuscule camp that thinks the term Air could be retired. Back when Steve pulled that impossibly thin/light MBA out of a manilla envelope, Air meant something. Now with most every device being thin/light, the term doesn't carry the same weight (heh). That said, it does carry brand equity... But still. Before this rumored MacBook Neo, I was keen for a return to Apple's earlier naming convention when they differentiated their product offerings by consumer and prosumer: MacBook and MacBook Pro (with all sorts of configuration opportunities). So simple. So clean. So easy for customers to decide between. Alas... Air, Pro, Mac, Plus, SE, e, Studio, mini, etc.
 
Tim Jobs the 2nd said:
That's what they should have done, not sure why they didn't do that.
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I was expecting MacBook SE. I think they don’t want the product to be associated with the short-lived 12” model. It’s going to be larger, for starters, and lower priced. Neo suggests that they want this to be the first Mac for many of its customers.
 
lazyrighteye said:
I too see MacBook as the family name - not unlike iPhone, iPad, etc.. I was hoping they would land on a MacBook, MacBook Air* and MacBook Pro lineup. Anyway...

I had a white 12" MacBook. Loved that thing. But itt was heavy af. I used to record a lot of live concerts, and [at one point] it served as the brains of that operation. If this MacBook Neo doesn't float your boat (for whatever reason), I highly recommend checking out a 13" MacBook Air. My wife has an 13" M2 MBA. I had a 15". They are comically light and ridiculously capable. Hands down my fav Mac I have used to date.

My AppleTV need ar pretty niche: I just completed a barn renovation last Sept. - temporarily relocating the bedroom ATV to the barn. We have been moving the living room ATV to the bedroom, and back - which even with power and HDMI cables lying in wait, is still a first-world PITA. It's a day-one purchase for me.



* I'm in the minuscule camp that thinks the term Air could be retired. Back when Steve pulled that impossibly thin/light MBA out of a manilla envelope, Air meant something. Now with most every device being thin/light, the term doesn't carry the same weight (heh). That said, it does carry brand equity... But still. Before this rumored MacBook Neo, I was keen for a return to Apple's earlier naming convention when they differentiated their product offerings by consumer and prosumer: MacBook and MacBook Pro (with all sorts of configuration opportunities). So simple. So clean. So easy for customers to decide between. Alas... Air, Pro, Mac, Plus, SE, e, Studio, mini, etc.
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You are also in the minuscule camp of people having a Barn labeled Apple TV! 😜
 
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cigz said:
So...

iPhone
iPhone Air
iPhone Pro

iPad
iPad Air
iPad Pro

Macbook NEO??
Macbook Air
Macbook Pro

why wouldn't they call it just a MacBook...?
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I thought about this after my post and you're right. For whatever reason, though, the MacBook seemed to cause more confusion when it existed. Many people say "MacBook," when they mean Pro or Air.

At the end of the day, the naming convention took a severe nosedive when the iPhone XR came out, and was so named "because it sounded cool." More precisely:

"According to Apple’s marketing chief Phil Schiller,
the "R" in iPhone XR is an homage to sports cars—specifically models that are "extra special" or high-performance, often denoted by the letters R or S. It does not stand for a specific technical term, though it was released alongside the iPhone XS to signify a premium, yet more accessible, option."
 
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