I'm not trying to peg anything as a specific reaction to Samsung.
But the iBookstore was, in part, a reaction to Amazon and the success of the Kindle. And it made perfect sense if you're releasing a media consumption device.
iAds was in response to Google and other companies profiting off of in-app ads.
None of these are an issue with me. I'm not one that gets hot and bothered over who is first or who is better. I choose what's best for me and I don't really question what works for someone else since I don't walk in their shoes.
I don't care about who was first either. But I still argue that Apple continues to beat to its own drum while everyone is telling them they need to beat to someone else's drum.