Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks

[MacRumors]

Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies.

The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood.

AI Music's website no longer functions, but the company's prior LinkedIn page said it was "on a mission to redefine how we create, interact and experience music."

AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.

Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg.

Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.

Article Link: Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks

 

[now i see it]

My guess: in less than 5 years, the company founders will quit and start a new company doing something else.

 

[TheYayAreaLiving 🎗️]

That's awesome. Big news for Apple music and fitness is coming this year.

I hope Apple is focusing on re-building the music app for iOS and mac OS.

 

[KaliYoni]

I'm having flashbacks to the hype around "Collaborative Filtering" back in the 90s. Or worse, Clippy the Paper Clip from MS Office (I'm running to catch a plane. Music MyCurator buzzes to say, "It looks like you're exercising, should I turn on a Curated Work Out playlist?"). Ugh.

 

[lazyrighteye]

My guess: in less than 5 years, the company founders will quit and start a new company doing something else.

My guess: in less than 3 years, the company founder will retire... And maybe do something else. ?

 

[TheYayAreaLiving 🎗️]

My guess: in less than 5 years, the company founders will quit and start a new company doing something else.

My guess: in less than 3 years, the company founder will retire... And maybe do something else. 😜

Might go work for Intel, Microsoft, Google or even Samsung. The options are limitless. My guess is a "Start-up".

 

[dysamoria]

So this will show up as another weird “do we really need this?” feature in GarageBand in two to four years...

 

[Adoniram]

Remember, a sufficient number of IF statements qualifies as AI...

 

[syklee26]

automatically play creepy music playlist when bicycling and looking at facebook at the same time?

 

[orbital~debris]

I hope that this technology is used in Photos.

Since the Apple Music integration was added there, the same songs are often applied to different Memories, they frequently don’t fit well (eg. strongly USA songs against photos taken in European countries), and they usually can’t be included if sharing the Memory with someone else.

 

[Killbill2]

My guess is, I'll still find iTunes horrible to use, keeping searching for disappearing search functions and never like any of the "new" music iTunes wallpaper throws at me. Lost, just like iTunes.

 

[jz0309]

if this was reported by Bloomberg, how come Gurman didn't cover it in his newsletter????

 

[lazyrighteye]

Might go work for Intel, Microsoft, Google or even Samsung. The options are limitless. My guess is a "Start-up".

Or "umbrella drinker on the beach." 😜

 

[jz0309]

My guess: in less than 5 years, the company founders will quit and start a new company doing something else.

make that less than 3 ...

 

[jz0309]

That's awesome. Big news for Apple music and fitness is coming this year.

I hope Apple is focusing on re-building the music app for iOS and mac OS.

well, the Music app does need A LOT of work ... I've really ignored it for the past 2-3 years and just last week re-built my library on my iMac, and, I am not liking it, but that is entirely off-topic ...

 

[dysamoria]

Remember, a sufficient number of IF statements qualifies as AI...

Thank you so much for this. I am so sick of the abuse of the term “Artificial Intelligence”.

I also just watched the “know your meme” video about this guy with my companion so she could get the context of the meme... ha ha

Edit: it’s a funny video https://knowyourmeme.com/memes/ancient-aliens

 

[kalsta]

I'm having flashbacks to the hype around "Collaborative Filtering" back in the 90s. Or worse, Clippy the Paper Clip from MS Office (I'm running to catch a plane. Music MyCurator buzzes to say, "It looks like you're exercising, should I turn on a Curated Work Out playlist?). Ugh.

Running to catch a plane… The Impossible Mission theme (Clayton and Mullen version) starts playing… Who wouldn't want that? You'd feel like the protagonist in your own action movie… constantly.

 

[macdisciple]

This is one steo closer to what I've been waiting for -- a brain implant that plays a personal soundtrack based on emotional state and hormone levels.

 

[anson42]

This is one steo closer to what I've been waiting for -- a brain implant that plays a personal soundtrack based on emotional state and hormone levels.

In addition, a soundtrack to take you to an emotional state or hormone level that you didn't have to curate yourself.

 

[Pakaku]

I've heard a lot of AI-generated music, and it all sounds so "uncanny valley" bad that I can't not support this

 

[Realityck]

Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.

I prefer musicians create music not AI.

 

[topdrawer]

it will be great if it can play me out of a room depending on the mood.

 

[antiprotest]

Unlimited personalized music.

 

[Unregistered 4U]

Meta just bought Accusonus as well.

Facebook owner Meta close to deal for Greek startup Accusonus

Meta Platforms Inc , the owner of Facebook, is close to acquiring Greek audio software startup Accusonus, a person with knowledge of the deal said.

www.reuters.com

 

[Unregistered 4U]

So this will show up as another weird “do we really need this?” feature in GarageBand in two to four years...

And some tiktok user will use it to create a chart topping hit LOL