This is a devastating technology-path to follow, for music content creators... In coming years EVERYTHING will be AI based. Not even music is created by real people anymore....
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Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks
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You have no idea how accurate that comment is!
Because the algorithm has done such a good job with social media, news, ads, and videos.
I wonder who owns algorithmically generated music.
Perhaps as how "Drummer" works, but I can see it more being used in iMovie, or photos slideshows.
We've heard this all before. Jimmy Iovine promised personalized adaptive music ages ago during that acquisition.
Just imagine that music streaming becomes a monopoly due to political and social nonsense and then Apple launches this in a big way and its successful. Not great at all for artists or consumer choice.
My guess: in less than 5 years, Apple will have failed to develop or doing anything useful with this; the founders will quit and start a new company doing the same thing independently again.
It'll most likely be used for creating royalty free sounds but you make it by just describing with text what you want the sound or music or sound effects or sound snippet would be. This'll be attractive for everyone coz' they can monetize their creations. God bless.
Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies.
The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood.
AI Music's website no longer functions, but the company's prior LinkedIn page said it was "on a mission to redefine how we create, interact and experience music."Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg.
Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.
Article Link: Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks
That slogan sounds more like a threat than an ad. (Or it is missing "In Soviet Russia...")
This seems remarkably similar to Endel - personalised soundscapes that adapt based on various inputs such as movement, heart rate, weather etc. It's a great app - use it every day.
At one time people said the same thing about CGI. “Maybe those low budget productions that can’t afford to go on location or build real sets or models will use it, but it will never go into quality productions. “ now they use CGI for everything, and a lot of talented set designers, model builders, and such are out of work.
Yep, but I'll bet they want to do that right now, but the payout contract does not allow it. No one in their right mind wants to be part of Apple management.
The reality is that you probably won't be able to tell much difference from the pop music we have now. There has been an algorithm for producing mainstream music since Carol King. It was not automated, but the writers knew it, none the less.
Good point, I heard a story about this once on the radio. They even described in detail how a cadence should flow to be successful then played a series of number 1 songs which all used the same one
This could be really cool for photo slideshows.
Obviously. They have to spend a certain amount of time at Apple to vest their stocks and to integrate their product. Regardless of whether it is successfully integrated into Apple’s products at the end they will have enough money to start something else or work on passion projects instead of working at Apple.
It’s for music generation, via algorithms. Is that a relevant to Spotify?
I'm picturing the Apple Car having AI in it's music app that ramps up the intensity the faster you drive. Breaking news: Ramstein blamed for rising number of car crashes.
Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies.
The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood.
AI Music's website no longer functions, but the company's prior LinkedIn page said it was "on a mission to redefine how we create, interact and experience music."Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg.
Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.
Article Link: Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks
If my conscience/instinct/gut feeling/butterflies (as Steve Job's commencement speech said) is correct, I could ask, say Apple integrates it to a new Garageband or Music Maker or professional tools, I could ask, maybe even with Siri, hands-free for the disabled or injured who are musicians or just like to create: "create a song, that's kind of gothic, catholic/cathedral-lish and Lord of the Ring-ish but add some melody that's kind of unicorn-ish." and the D.L. (deep learning A.I. ML but is a more advance M.L./machine learning) creates it, if it's not good enough at least it can be used as a starting point for manual tweaking to perfection.
Listening to Ramstein would cause me to crash a car ... intentionally.
Anyway, I wonder why anybody would think consumers would want music written by a machine. No soul...
Good point. This is why I don't listen to pop music any more. Ever.
Much of human music has no soul either.Listening to Ramstein would cause me to crash a car ... intentionally.
Anyway, I wonder why anybody would think consumers would want music written by a machine. No soul...