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Apple Acquires Final Cut Pro Plugin Company MotionVFX

sevoneone said:
And their content for Davinci Resolve and Premier Pro is gone overnight... It's a nice acquisition for Apple, but a loss for people that used their products on other platforms.
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Man, talk about trying to force competitor products into the grave. Not upset if they successfully kneecap Premier Pro because seeing Adobe take a hit is cool with me but Davinci Resolve is a cool app with what seems like a good company behind it.
 
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turbineseaplane said:
Services, Services, Services!!

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I know everyone loves to laugh at this guy, but this was the one area he had it right. Wouldn’t you want your lead OS evangelist reaching out to third party developers in every way possible?
 
Loved MotionVFX. Spent over $2k on their great plugins. I say “loved” because they recently moved to subscription only service and no longer sell plugins individually. And I’m guessing this news of Apple acquiring the company was the reason why they gave existing users the date of last Thursday to download everything they bought before it would be removed.
 
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AkzsytNats said:
Man, talk about trying to force competitor products into the grave. Not upset if they successfully kneecap Premier Pro because seeing Adobe take a hit is cool with me but Davinci Resolve is a cool app with what seems like a good company behind it.
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Especially with how much of a spotlight Blackmagic put on Apple and the Mac over the past few years. Yes, I think Apple was giving them help behind the scenes, but Resolve has really done a lot of the lifting to keep the Mac relevant to video production. Plus you have things like the eGPUs back in the intel era. Resolve being ready to take advantage of Apple Silicon on day one. The BlackMagic camera app was exclusive to iPhone for a long time...

I really hope Apple is not spinning on its heel and deciding that because they can charge a creative subscription that Final Cut and their other in-house software needs to be sold as "The Solution" because I don't think that could possibly go well. FCP and MotionVFX have a lot of support from the YouTube/Influencer community, which is fantastic, but only one part of the market. I hope this means Final Cut and the other Pro apps are going to get some needed attention, and I think they are given this acquisition and some of the people they've recently hired. But when they invariably loose interest again in a few years it is going to be really bad if they have not maintained relationships with Adobe/Blackmagic and others.
 
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So this is why they treated their loyal long term customers so badly this year and killed the store and our ability to purchase and got rid of all the motion templates I loved and wanted to purchase etc. Retired all the good stuff including over 1000 templates and on and on I could go. A lot of people and businesses are upset at them. People recently spent a lot of money there recently, only to have them discontinue them all.

Now we know why. They were no longer in business for themselves, they were being sold to Apple. Apple should let MotionVFX release, for free, all those templates etc. that MotionVFX trashed, that I guess Apple doesn't want. That would be the right thing to do for all of us that want them.

Edit: They have also privatized their Reddit r/motionVFX that customers were commenting in.
 
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I don't think any of us are fans of subscriptions, I half expect the government to tell us we've all got to take out a subscription to AIR in order to keep breathing...

That said, when the Apple Creator Studio was announced, my thought was that if it came bundled with something like MotionVFX then it would be worth it. I was kind of disappointed to see the lacklustre "extras" they included and was perfectly happy to stick with the full price version of FCP I bought years ago.

Now they've bought the very company I thought would make sense to include in ACS, in all honesty, if they do end up bundling the MotionVFX plugins into FCP then I will switch to the subscription version. I'll hate myself for it, but I'll do it...
 
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I own a good number of their plugins on both FCP and Resolve......I guess this is their way of getting people to subscribe to creator studio. I just hope this means FCP will have it's own standalone "captions system" built in and not rely on the one from MotionVFX that will be locked behind the creator studio subscription. My guess is good captions will be part of creator studio......ugghhhh. And what about all my standalone Resolve plugins that have been purchased? What happens to all that $$$?
 
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RowellE said:
Loved MotionVFX. Spent over $2k on their great plugins. I say “loved” because they recently moved to subscription only service and no longer sell plugins individually. And I’m guessing this news of Apple acquiring the company was the reason why they gave existing users the date of last Thursday to download everything they bought before it would be removed.
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I have 11 paid plugins, I probably spent about $1,000 with MotionVFX across FCP and Resolve. I didn't see the email about downloading whatever you had purchased etc, but wow, not happy about this. I'm sure they'll phase out stand alone purchases working as OS updates and new macs are introduced in the next few years. They'll be "obsolete". I was happy to hear this, but not so happy any longer.
 
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unomas77 said:
And what about all my standalone Resolve plugins that have been purchased? What happens to all that $$$
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Pretty sure the answer to that is "sorry 'bout that, but you can switch to FCP full-time and pay the subscription to get those functions again!"

Been burned way too many times by "I bought something advertised as perpetual" followed by "Thing I bought is now a subscription, the version I have got disabled, and the consolation is 'three free months of basic tier subscription' for long-term customers." And those changes are deployed right in with app updates so you can't ignore it unless you just stop updating apps (which is a security risk). So sick of it.
 
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Great. Apple bought a rent seeking subscription company for Final Cut Pro. I wonder….hmmm…what could this mean?
 
While I'm sure these plugins will only be available for Creative Studio subscribers, I'm going to hold out faint hopes that at least the AI-assisted upscaling engine (mUpscaler) is incorporated into the base apps. My recent analysis of video upscalers gave very high marks to the output quality this tool can produce; it slightly outpaced Topaz, and far distanced itself from Resolve's AI and RTX options.
 
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