I agree that long term, this can be viewed as a pattern of poor QC, I posted something along the lines in another thread
2008 - 2011 GPU issues
2012 - 2015 - screengate (coating flaking off).
2016 - 2017 (2018?) keyboard
2018 - Throttling
So clearly Apple's track record these last 10 years is not as stellar as they'd have us believe.
Te-he, yes of course they have a stellar track record (you missed antenna gate).
Look... don't get me wrong here, my slant on the matter is they have set incredibly high standards for us (the consumer)
To see such scenarios as thermal issues so early on in a products release IS still staggering. Apple (previously) rarely missed a beat. (sorry Boom box)
I'm under no spell here, I understand the likes of Uber, Facebook and everything we now know as the internet today could not have thrived so wildly without iPhone / Apple.
The App store by SJ's own admission went far and beyond any prediction and forecast, yes yes they make ~~good~~ great stuff. (r.i.p. markdown syntax)
Previously to iPhone we had "The iPaq" and "Nokia" and yes we kind of had a mobile experience but nothing like what we have today.
Now we have App stores and mobile apps, a strategy for in app purchases, mobile developers and a much faster more reliable mobile network infrastructure (telco's massively invested BECAUSE of iPhone) Apple in my book are still right up there.
To conclude (sorry it's long winded) because Apple began this story, I find it a little hard to swallow that they're now rushing things out the door with (potentially) brand 'harming' activities.
Microsoft get away with murder because of the (insert Steve Ballmer meme's here) legacy , maybe even Google now and again; but Apple?
This is bad form and not what we are used to.