As others have pointed out, more people (myself included)) would readily purchase a subscription to the individual shows that Apple is displaying on it's Apple TV home screen.
However, from an interview with a cable provider on NPR yesterday, the gentleman pointed out that going to a subscription for individual channels will not likely happen for several reasons. One was that some channels are owned by a parent company and that they sell them in a bundle to the cable providers. Another was that for some of these channels, the cost to un-bundle would be greater than bundling. He did say for some high dollar channels, they are looking to see if those can be sold on an individual basis but nothing firm.
As an analogy, the cable representative said that the channels are like the sections of a newspaper, you can't just buy the sports section, you have to buy the whole paper.
I think this mentality will need to change, and we the consumers are the ones who ultimately have the power, to make a difference and force a change.
It's difficult to predict the future if we don't act, or maybe it is, maybe it will just stay the same. However, if we do something, like stop paying for cable tv, then maybe, just maybe the cable providers might actually listen.
Nah, that would never happen.
