My bad! I guess I *was* having a *really* blonde moment!
OK, it now seems that you *can* get the bells to show up in "regular" iTunes Store mode, but you need to do a view>options> then check the ringtone box for each search? It goes away if you search for something else and you have to put it back each time. Odd! I don't think they're done with this, yet. Also, on another discussion board someone said they tried to buy a song with a bell, and they were not given any ringtone-making options. It's definitely not ready. I judged too quickly. They apparently *are* trying to make it more user friendly, and I just need to learn to be more patient. 😱 Please don't flame me! I'm going to venture a guess that maybe with tomorrow being "new release Tuesday," maybe they'll officially launch it then?