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Apple Advertises Tiger in Time Magazine
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joeboy_45101
macrumors 6502
It's great to see Apple advertising Mac OS X and Mac Hardware again. I just hope that they keep it up. I would love to see the Think Different campaign make a comeback, those ads were so compelling. It irks me to death that Apple hasn't made one TV advertisement for the iMac G5, Mac mini, or Tiger.
amac4me
macrumors 65816
Good step ... we need to see more
This is a good first step. Apple needs to make a strong push of OS X Tiger and Mac's if they want to capitalize on the iPod Halo effect. iPod sales can only do so much for Apple's bottom line.
I hope we see Television Ads in the near future. Appleinsider published this comment from Steve Jobs:
Meanwhile, Jobs expressed his belief in the iPod "halo effect," noting stronger Mac growth over the company's last few quarters. Asked when Apple would reach a 10% market share, he said didn't know. "It's possible," he said. "...if people learn about our products, many of them choose them."
So if Steve Jobs is taking about people learning about Apple's products, this may mean that Apple is about to make a serious marketing push. I hope so!!
This is a good first step. Apple needs to make a strong push of OS X Tiger and Mac's if they want to capitalize on the iPod Halo effect. iPod sales can only do so much for Apple's bottom line.
I hope we see Television Ads in the near future. Appleinsider published this comment from Steve Jobs:
Meanwhile, Jobs expressed his belief in the iPod "halo effect," noting stronger Mac growth over the company's last few quarters. Asked when Apple would reach a 10% market share, he said didn't know. "It's possible," he said. "...if people learn about our products, many of them choose them."
So if Steve Jobs is taking about people learning about Apple's products, this may mean that Apple is about to make a serious marketing push. I hope so!!
Apple!Freak said:
How long have we all been waiting for Apple to comprehensively advertise Mac OS? Jaguar, Panther, and iLife were all worthy of advertising, but Apple did nothing. It was beginning to seem like it was against corporate policy to advertise anything but music related products.
Toe
macrumors 65816
My TV ad
The ad I would like to see for Mac OS X...
A Windows user (Jeff Goldblum?) on a white background:
"I work hard on my Windows PC. Most of my time goes toward fighting viruses. And when I get tired of that, I spend hours fighting spam. Oh! And I spend a lot of time fighting spyware. Then there are those rare occasions when I don't need to fight those fights... Then I get to fight Windows, trying to get it to do what I want it to do. Someone told me that this computer would save me money. How does destroying all my files and sending viruses to all my friends make my life better?"
Voiceover, with demo shots of iMac G5:
"Mac OS X from Apple Computer. As easy to use as an iPod. As straight-forward as iTunes. As safe as every computer is supposed to be. And loaded with hundreds of easily-accessible, advanced features to help you do what you want to do... not what the computer wants you to do."
Or something like that. Speak to the real experience of using Windows for the average user.
The ad I would like to see for Mac OS X...
A Windows user (Jeff Goldblum?) on a white background:
"I work hard on my Windows PC. Most of my time goes toward fighting viruses. And when I get tired of that, I spend hours fighting spam. Oh! And I spend a lot of time fighting spyware. Then there are those rare occasions when I don't need to fight those fights... Then I get to fight Windows, trying to get it to do what I want it to do. Someone told me that this computer would save me money. How does destroying all my files and sending viruses to all my friends make my life better?"
Voiceover, with demo shots of iMac G5:
"Mac OS X from Apple Computer. As easy to use as an iPod. As straight-forward as iTunes. As safe as every computer is supposed to be. And loaded with hundreds of easily-accessible, advanced features to help you do what you want to do... not what the computer wants you to do."
Or something like that. Speak to the real experience of using Windows for the average user.
animefan_1
macrumors regular
This is nothing new
They did similar ads for Jaguar and Panther.
If they decided to do TV ads, THAT would truly be something 😀
They did similar ads for Jaguar and Panther.
If they decided to do TV ads, THAT would truly be something 😀
amac4me
macrumors 65816
Toe said:
Good suggesstions. I'd like to see someone actually using a Mac. Show someone frustrated with their Windows based system ... then show them taking their existingMonitor, mouse, and keyboard ... hooking it up to a Mac mini. Show the ease of switching ... show how OS X and Macs are easy to use, stable, secure, and an integral part of one's Digital Lifestyle.
Then have more ads showing a person taking pictures with their digital camera, a home movie with a camcorder ... next show them hooking it up to a Mac and easily editing the pics and uploading them to .Mac. With the movie, show how easy it is to use iMovie and iDVD.
Besides the OS, Apple needs to market the iLife suite of products.
animefan_1
macrumors regular
dejo said:
I'm glad someone other than myself remembers these 'Digital Hub' ads (also Baby Jack:iPhoto). It's not like Apple NEVER advertised the things you could do with a Mac. Another good commercial that showed off iLife capabilities was 'Middle Seat'.
SiliconAddict
macrumors 603
Mixed feelings on this. On one hand....ITS ABOUT FREAKING TIME!
On the other...that is one fugly ad.
😕
On the other...that is one fugly ad.
😕
Crappy advertisement.
Too bad they decided to advertise the two worst features of Tiger. Who cares about the buggy, unreliable and hard-to-read-results of Spotlight. And is Dashboard really going to sell more Macs? Wow - I can do all the things I can do on the internet, but now I can do them in ugly widgets.
You know what would be effective? A side-by-side comparison of Windows vs. OS X screen shots. With applications like iMovie, iPhoto open. With big bold words "THE FUTURE" over the Mac screen and "THE PAST" over the Windows screen.
When you see the two together, there is no doubt which is more visually appealing. That would make people want to at least find out more about the Mac.
Spotlight, Dashboard...ugh - I just wish they'd stop their obsession with cheap gimmicks. It's degrading OS X and going against Apple's own human interface guidelines -- making the OS less and less user friendly.
Too bad they decided to advertise the two worst features of Tiger. Who cares about the buggy, unreliable and hard-to-read-results of Spotlight. And is Dashboard really going to sell more Macs? Wow - I can do all the things I can do on the internet, but now I can do them in ugly widgets.
You know what would be effective? A side-by-side comparison of Windows vs. OS X screen shots. With applications like iMovie, iPhoto open. With big bold words "THE FUTURE" over the Mac screen and "THE PAST" over the Windows screen.
When you see the two together, there is no doubt which is more visually appealing. That would make people want to at least find out more about the Mac.
Spotlight, Dashboard...ugh - I just wish they'd stop their obsession with cheap gimmicks. It's degrading OS X and going against Apple's own human interface guidelines -- making the OS less and less user friendly.
Xtremehkr
macrumors 68000
Limited information for two whole pages...
1. Should have used an iMac 20" for the display, the iMac is not being pushed despite the fact that it is a great product.
2. Could they have said less about a product that offers so much more?
3. It's a start. I can't believe that the iPod advertising can be so good while the rest of the company suffers from lame advertising.
1. Should have used an iMac 20" for the display, the iMac is not being pushed despite the fact that it is a great product.
2. Could they have said less about a product that offers so much more?
3. It's a start. I can't believe that the iPod advertising can be so good while the rest of the company suffers from lame advertising.
Apple Hobo
macrumors 6502a
Good for OS X ads! Time has had double page Apple ads in past issues. I think there was a recent G5 iMac ad with the same two-page light blue background style. However, It seems like MS has had a lot of full page Office/WinXP ads lately. Then again, Apple has been getting a lot of mention in the articles.
There's also a Marriott ad on page 84 that shows a lady using an iBook with an iSight. 😀
There's also a Marriott ad on page 84 that shows a lady using an iBook with an iSight. 😀
xli_ne
macrumors 6502a
modernpixel said:
Spotlight not user friendly?!! How more user friendly can you get. Type in what you want and in less than a second you have everything that you want. I like dashboard, but I will never give Apple credit for it. Window haters say that everything in windows is stolen from something else or whatever, but c'mon. Apple stole from konfabulator. Same program, just a different name.
LimeiBook86
macrumors G3
