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Apple Advertises Tiger in Time Magazine
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i think most of us here are just thinking inside the box when we comment the Apple Ad and the creative team, whether it's a concept from inside of Apple or from an advertising agency, also fell into the same "inside the box" trap. is Apple selling its OSX and its product to Apple users? and who are the target users Apple is trying to reach in the print ad?
putting an ad on such a mass publication meaning exposing ur product to the general joe, does the general joe know anything about computing besides Windows? who cares what spotlight is when it's not available in Windows? who cares about the dashboard at all? these only appeal to those who are already using Apple to upgrade but not for those who haven't had their hands on a Mac computer. we need something more straight forward and with bigger impact to sell, little features are just for show not for pushing sales. bashing windows isn't the way to go since this might bring along negative brand effect.
0.02
putting an ad on such a mass publication meaning exposing ur product to the general joe, does the general joe know anything about computing besides Windows? who cares what spotlight is when it's not available in Windows? who cares about the dashboard at all? these only appeal to those who are already using Apple to upgrade but not for those who haven't had their hands on a Mac computer. we need something more straight forward and with bigger impact to sell, little features are just for show not for pushing sales. bashing windows isn't the way to go since this might bring along negative brand effect.
0.02
jsalzer
macrumors 6502a
Day jobs
But, but - what if I really hate it? Are you saying I should stay at a job that makes me miserable? Drives me to insanity and ulcers and insanity? Makes me feel like I'm contributing to nothing - or worse, making society worse? Did my boss pay you to say that? Can't we all just go fishing?
Hey, it ain't perty, but there will be no market share unless Wintel users understand that they have a way to open Word docs. And when you say "we have Word and Excel", you have to specify that Microsoft makes them. The underenlightended think we can only use Apple-made software.
And iCal is the most commercial-friendly app we have (not to say they'd be impressed once they used it, but in a 20-second shot, it's pretty cool.)
Now, if we're going for what we really want, rather than looking for ways to get converts, I'm voting for Steve (or Richard Dean Anderson - your pick) in his undershirt and briefs working on the computer with "Finish Something" as the tag (to go up against the "Start Something" ads.)
What was your commercial idea again? I'm sure we could all do better than Apple, but you got anything worth quitting your day job?
If so, we can all go fishing!!!
😉
pontecorvo said:
But, but - what if I really hate it? Are you saying I should stay at a job that makes me miserable? Drives me to insanity and ulcers and insanity? Makes me feel like I'm contributing to nothing - or worse, making society worse? Did my boss pay you to say that? Can't we all just go fishing?
Hey, it ain't perty, but there will be no market share unless Wintel users understand that they have a way to open Word docs. And when you say "we have Word and Excel", you have to specify that Microsoft makes them. The underenlightended think we can only use Apple-made software.
And iCal is the most commercial-friendly app we have (not to say they'd be impressed once they used it, but in a 20-second shot, it's pretty cool.)
Now, if we're going for what we really want, rather than looking for ways to get converts, I'm voting for Steve (or Richard Dean Anderson - your pick) in his undershirt and briefs working on the computer with "Finish Something" as the tag (to go up against the "Start Something" ads.)
What was your commercial idea again? I'm sure we could all do better than Apple, but you got anything worth quitting your day job?
If so, we can all go fishing!!!
😉
AidenShaw
macrumors P6
among the worst Apple adverts *ever*
You've got to be kidding!
That smarmy, self-important twit taking over his neighbors spaces on the plane? Outrageous display of conceit.
If I woke up and found that - I'd take whatever was on my tray table and rip it right off its cords. Then, give the fragments back to the git - fold up my table and go back to sleep.
Many people that I saw that advert with had the same reaction. It was by far the most self-destructive ad that Apple has ever run.
animefan_1 said:
You've got to be kidding!
That smarmy, self-important twit taking over his neighbors spaces on the plane? Outrageous display of conceit.
If I woke up and found that - I'd take whatever was on my tray table and rip it right off its cords. Then, give the fragments back to the git - fold up my table and go back to sleep.
Many people that I saw that advert with had the same reaction. It was by far the most self-destructive ad that Apple has ever run.
Toe
macrumors 65816
iMeowbot
macrumors G3
Active Desktop was supposed to do the same sorts of things as Dashboard, but it never really panned out. MS pretty much gave up before trying to figure out what was wrong with the interface (when the push technology fad died, they apparently lost interest).jiv3turkey748 said:
XP's search pane tries to do what Spotlight does, but it's nowhere near fast enough to be usable. In its favor, it does have a happy little search doggy, while with Apple you have to settle for a boring little spyglass.
Xtremehkr
macrumors 68000
Considering the placement, at least they are targeting the right Demographic. Maybe they like gimmicks. I am sure that they prefer a virus resistant, stable, and advanced operating system more though.
Ever notice that the "200 new features" are never explored in any great depth?
Ever notice that the "200 new features" are never explored in any great depth?
Iroganai
macrumors regular
Speaking of viruses, or virii I don't know,
here is an interesting info from apple:
see the bottom paragraph of http://developer.apple.com/qa/qa2001/qa1242.html:
Apple is hard working to prevent virii on my mac !
here is an interesting info from apple:
see the bottom paragraph of http://developer.apple.com/qa/qa2001/qa1242.html:
Apple is hard working to prevent virii on my mac !
iMeowbot
macrumors G3
http://www.apple.com/macosx/newfeatures/over200.html~Shard~ said:
They definitely cheated a bit, Spotlight is at least ten of the new features...
iDrinkKoolAid
macrumors regular
Porchland said:
Does that mean that the virus writers have also 'switched' by then?
I for one, would love to see Apple's market share increase. I have a close friend who used to think Macs were pansy computers which were a joke. Then he walked into an Apple Store and totally fell in love with the Mac Mini. He subsequently bought the top-of-the-line version (1.42GHz, Airport Express, enough RAM), .Mac, Airport Express, and AppleCare.
He also thought Macs didn't run Office. Apple really needs to beat it into the average Joe Consumer's head that Macs do run Office! My computer science teacher, my boss, and many other non-Mac users didn't know that Macs can run Office! To me, this is the biggest misconception about Macs which may be hindering sales.
I've even e-mailed Apple regarding this, but sadly I'm sure their not going to bother to entertain the thought in their advertisements.
LimeiBook86
macrumors G3
Kingsnapped said:
1!!!! Hahaha 😀 😱
I actually like Dashboard. Yes I know I've used Konfabulator before and they are both very similar. Who got the technology first? I saw Konfabulator first, but who knows what Apple had in their labs. I like both, I use Konfabulator on my PC and Dashboard on my Mac 🙂
nagromme
macrumors G5
iMeowbot said:
And spotlight does more than 10 things 🙂 Unless "all search is just search" and things like Smart Folders and the cross-referencing of Windows terminology in Preferences are of no value...
And they also sold themselves short in that list, failing to list many highly innovative and important features that will be felt for years to come, but which are too technical and low-level to make their way into marketing materials. Features to do with file systems, meta data, file typing, the kernel, specific uses of the GPU, etc. etc.
A good place to explore some of them:
http://arstechnica.com/reviews/os/macosx-10.4.ars
iMeowbot
macrumors G3
But just look at how they're listing this stuff. Spotlight menu, Spotlight hot key, Spotlight service, Spotlight control panel are all counted among the 200 features? If in a car ad they counted the AC compressor, fan, switch and temperature dial as separate features, i'd be snickering at them too, even if it's a very nice compressor, switch, dial and fan.nagromme said:
Interesting, wether it will be published in Russian edition of Newsweek. If Apple cares about our market.
Apple, forget those magazines!
If you want to increase Mac users, advertise in mainstream magazines like Oprah. Or better yet, have Oprah give away Mac Mini's to her audience on her show. She did it with iPods. Mac Minis would be great. Just make sure they have 512MB so the fans will see how OS X shines when given enough memory.
If you want to increase Mac users, advertise in mainstream magazines like Oprah. Or better yet, have Oprah give away Mac Mini's to her audience on her show. She did it with iPods. Mac Minis would be great. Just make sure they have 512MB so the fans will see how OS X shines when given enough memory.
Toe said:
Attacking the competition is cheap. Everyone already knows how crappy Windows can be (if not protected, etc), no need to put them down to advertise the Mac and OS X.
slu
macrumors 68000
Xtremehkr said:
I am sure Steve doesn't care what we here think...he already has our money and most likely, unless Apple does something extremely crazy, will get more of it.
I think any ads that Apple runs will help. It is all about exposure and education of the uninformed. Is Apple doing this the best way? That is debatable, but I am glad they are trying.
iGary said:
No, if it became bloated and infected it wouldn't be fun- but the absence of viruses is not the reason I enjoy using my Mac.
That doesn't make for a good personal ad: "Yeah, date me because I don't have syphilis!"