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Apple Advertises Tiger in Time Magazine

AidenShaw said:
You've got to be kidding!

That smarmy, self-important twit taking over his neighbors spaces on the plane? Outrageous display of conceit.

If I woke up and found that - I'd take whatever was on my tray table and rip it right off its cords. Then, give the fragments back to the git - fold up my table and go back to sleep.

Many people that I saw that advert with had the same reaction. It was by far the most self-destructive ad that Apple has ever run.
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Now my curiousity has been piqued...anyone got a link for this "smarmy" ad?
 
Apple!Freak said:
I may team up with a friend of mine who works in Final Cut Pro daily, and see if between the two of us we could put together an immensly impacting and hard-hitting campaign of commericals to present to Mr. Jobs.
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good luck. i believe they use chiat/day.
 
AidenShaw said:
But SUV ads don't show the SUV taking up three parking spots at the mall.... 😀
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...or blocking everyone else's view of the road, or polluting everyone's air with their atrocious gas inefficiency, or running over smaller cars and pedestrians that don't get out of their friggin' way...

It is assumed that those behaviors are innate in those who want to drive a ruggedized monster truck that seats twenty for their one-person commute on the interstate.

😀 😱
 
jsalzer said:
Now, if we're going for what we really want, rather than looking for ways to get converts, I'm voting for Steve (or Richard Dean Anderson - your pick) in his undershirt and briefs working on the computer with "Finish Something" as the tag (to go up against the "Start Something" ads.)
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I'd vote for the slogan: 'Finish something', that would be so funny! 😀
 
Powerbook Advertising

I could have sworn that Apple placed a TV ad here in the UK for Powerbooks, showing both Yao Ming (apparently played/plays for Houston Rockets), and also Mini-me from Austin Powers (Verne Troyer), using the small (12") and large powerbooks whilst on a plane.

Can't have been more than a year or two ago - anyone else see this?
 
Yvan256 said:
Attacking the competition is cheap. Everyone already knows how crappy Windows can be (if not protected, etc), no need to put them down to advertise the Mac and OS X.
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That's true. It would be easy and non-constructive in the long-term to bad-mouth the competitors.

I like the idea the Time ad is actually informative; sure, it may not lay it on thick, but it's not just using strong imagery.
 
I'll give them the benefit of the doubt...

The Mac experience is somewhat abstract. It's a very challenging thing to get across in a print ad or a TV commercial without excessive verbage. What they really need is something like the brilliant iPod sillouhette ads. They don't necessarily tell you anything about the product - but they evoke the feeling of what it is like to have the product. I think those ads are a big reason why the iPod is such a success.

Now, I'm not saying they have an ad featuring a silouhette dancing around with a G5 tower...but I'm sure CHIAT/DAY can come up with something better than ads for Spotlight and Dashboard.

They need something compelling that starts a wildfire of interest in Macs.
 
Whick issue of Time? No Apple Ad in the Time mag with Bill Gates on the cover 😀 Inside Bill's New X-Box
I thought the article was going to be something along the lines similar to Katie Courics Colon probe, but discovered it was about some crappy hardware 😛

At least the issue has an interview with Dave Chappelle 😱
 
jonmac said:
I could have sworn that Apple placed a TV ad here in the UK for Powerbooks, showing both Yao Ming (apparently played/plays for Houston Rockets), and also Mini-me from Austin Powers (Verne Troyer), using the small (12") and large powerbooks whilst on a plane.

Can't have been more than a year or two ago - anyone else see this?
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That was January 2003.

The next hardware ad they had was July 2003's PowerMac G5.

Since that time, there has been nothing but iPod advertisements on the TV.

The magazine advertisements are a great first step back to the non-iPod world. There needs to be more done.

Oh and don't forget this one:

http://www.apple.com/hardware/video/newimac_intro.html

The page still exists!
 
By the TIME I've read FORTUNE....

Your all nuts, nuts I tell you!!

Advertising in Time, Fortune, Economist etc etc is a play for the business executive (like me) and the theme of the ads are 'we make you life easier' as opposed to iPod ads that are themed 'we make your life boppier'.

It make sense to cover this market as it has money... can spend and is discerning... its a good strategic position to have business executives thinking about Apple and Mac stuff becuase it may help Apple to get in the door to a few more corporates...

its a solid strategy but a long term one...
 
fatbarstard said:
It make sense to cover this market as it has money... can spend and is discerning... its a good strategic position to have business executives thinking about Apple and Mac stuff becuase it may help Apple to get in the door to a few more corporates...
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Agreed... but I do think mentioning that OS X has Office would have helped this market even more. They're the ones who don't know that and need Office for their businesses.
 
Savage Henry said:
That's true. It would be easy and non-constructive in the long-term to bad-mouth the competitors..
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IIRC, that was pretty much the spirit of the Switch ads. People talking about how lousy it was to use Windows....

Nowadays, all anyone talks to me about concerning their (Windows) computer are the wonderful topics of: viruses, spam, spyware. That's it. Well, occasionally I'll hear, "I have too much stuff on my PC so I have to get a new one." 🙄

All I hear Mac users talk about is... anything but that nasty stuff. They talk about listening to music and sorting photos and making movies and pimping their dashboard and so on.

It would be silly to ignore the simple fact (or more importantly, the perception) that Windows is an awful hell of trying to get the system to work and Mac OS is a great tool for enabling all kinds of cool stuff you didn't know you could do.
 
It's not in the most recent Australian Time mag. The first two pages are occupied by a Rolex advert.
 
AidenShaw said:
If I woke up and found that - I'd take whatever was on my tray table and rip it right off its cords. Then, give the fragments back to the git - fold up my table and go back to sleep.
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might a i recommend a book for you? 😀
 
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jelloshotsrule said:
might a i recommend a book for you? 😀
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hahhahhh - I was thinking AidenShaw needed to chill out a little bit too...I wouldn't mind waking up to someone using my tray table. I would mind waking up to someone blasting "who let the dogs out" though! 😀
 
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AidenShaw said:
You've got to be kidding!

That smarmy, self-important twit taking over his neighbors spaces on the plane? Outrageous display of conceit.

If I woke up and found that - I'd take whatever was on my tray table and rip it right off its cords. Then, give the fragments back to the git - fold up my table and go back to sleep.

Many people that I saw that advert with had the same reaction. It was by far the most self-destructive ad that Apple has ever run.
Click to expand...

Remind me never to sit in the same row as you, you're entirely too jealous of your tray table space. 😉

And, be careful someone might make you eat those fragments. 😀
 
I wonder if they are going to do more than just print adds. I would like to see some TV spots. I'm also wondering if Pixar would ever advertise by including Apple things in their movies. Probably not.
 
m-dogg said:
hahhahhh - I was thinking AidenShaw needed to chill out a little bit too...I wouldn't mind waking up to someone using my tray table. I would mind waking up to someone blasting "who let the dogs out" though! 😀
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Come on - imagine waking up and finding the Dell Dude in the middle seat, with his Inspiron on his tray, his LG Hi-8 camera and the capture box on your tray - using Windows Movie Maker to make his WMV movies of his dog and really hot girlfriend. (Picture Ellen Feiss - then erase the picture and think of the exact opposite.)

I'm sure that would be enough to make most of the people here forget everything they learned in the anger management class! 😱
 
AidenShaw said:
Yeah, but its 2 GHz Pentium M and 533 MHz FSB would make your Powerbook whimper and hide under the bed.

On the other hand, Dell Dude might have the 4.1 lb wide xbrite screen Inspiron 600m.... That'd really make the Mac freaks go ballistic - Dell Dude's Inspiron is smaller, lighter, faster with a much better screen!
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My PowerBook doesn't whimper... it is always responsive. And while nice specs on a 9 pound computer may be impressive, none of those models would be as comfortable on my lap or on an airplane or in my backpack. That small Dell is a little lighter than my 12" (because it has more plastic?), but it is larger in every dimension.

And it's interesting that McAfee Security Center and Norton AntiVirus are optional. I sure would be needing those! And what would it take to run iPhoto and GarageBand on a Dell? 😀

I just can't see how those are better...
 
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