Apple Advertises Tiger in Time Magazine

[Macmaniac]

Yesterday

I posted this yesterday, https://forums.macrumors.com/threads/128305/ No one seemed to notice, theirs a scan included.

 

[anonymous161]

How about:

"Tired of viruses?"

I don't want them to advertise that way. First- the immediate gut reaction of the audience is a feeling of embarassment with the amount of viruspyware they deal with daily, which just leads to cynical "nothing is virus proof" reactions. Second, I don't use a Mac because it doesn't have any viruses- I use it because its easy, stable, and fun.

 

[~Shard~]

I totally approve of this. Let's hope it's only the start of some new, aggressive advertising on Apple's part to promote arguably their greatest asset - OS X. 😎

 

[m-dogg]

I don't want them to advertise that way. First- the immediate gut reaction of the audience is a feeling of embarassment with the amount of viruspyware they deal with daily, which just leads to cynical "nothing is virus proof" reactions. Second, I don't use a Mac because it doesn't have any viruses- I use it because its easy, stable, and fun.

right - and while I do feel that it is harder for a virus to hit osx compared to windows (I don't think our current virus free environment is only because our market share is small), I'm not crazy about bragging that fact. it's like painting a target on our backs.

 

[shamino]

Yes, there will be viruses, but very few and most likely not too dangerous. Firstly, a virus that attacks through Mail, Safari or other user applications will never be able to infect more than one user. Creating a new user on and removing the old will actually remove the virus (unless you were stupid enough to give it your password).

You have more faith in humanity than I do. I predict that there will be lots of users that stupid.

Talk with anybody who has worked for a few years at a corporate help desk if you don't believe users can be this dumb.

 

[david_r_p]

Also in The Economist

Not sure if this was posted already, but I got the new issue of The Economist last night and there was the exact same ad (as described) there as well.

 

[arn]

I posted this yesterday, https://forums.macrumors.com/threads/128305/ No one seemed to notice, theirs a scan included.

https://www.macrumors.com/site.php?mode=submit

arn

 

[neutrino23]

Same ad was in the issue of Newsweek that came today.

 

[iMeowbot]

It's nice that they put out some print ads. Maybe it's just this copy of the magazine, but the blue is a little too light to make it easy to read all that white text.

 

[z.j]

Dashboard Advertisment

I found this Dashboard advertisement on download.com.

 

[ClarkeB]

The ad is kind of cheap...you can do pretty much both things on a xp

 

[iSwift]

I hope we see more of this from Apple. Maybe some PowerBook ads?

 

[36183]

1. Should have used an iMac 20" for the display, the iMac is not being pushed despite the fact that it is a great product.

2. Could they have said less about a product that offers so much more?

3. It's a start. I can't believe that the iPod advertising can be so good while the rest of the company suffers from lame advertising.

the worse part is, after seeing a ad for tiger people will think it is cool buy. they cant buy tiger because it wont run on their pcs.

sell adverts are much more clear, they say the price of the product and features and how to buy it. this tiger ad doesn't even clearly say the product.

the imac is such a overkill machine, if they had a page in a news paper with a picture of it, the words "worlds thinnest computer" the price a small feature list and a contact number to call to order one, then they will be doing real advertising.

this begs the question of if apples even wants to gain any market share.

 

[Balin64]

What I don't understand is this: Microsoft is heavy on TV with their XP ad campaign. THEY ARE STILL PUSHING THEIR STALE OS when Apple has the future NOW. I know TV spots are expensive, but come on! Apple HAS to capitalize while Windows is tanking!

I am not saying they should antagonize Microsoft by saying the obvious: "Microsoft is rehashing the past while we have the future here now with Tiger." We do need MS Office for Mac after all 🙄

But they should do SOMETHING on TV!

OT: My least favorite MS commercials are the "Imagine" or whatever they call them with people and kids having their dreams materialize from common scenes. What the....? Microsoft software is as creative and inspiring as a staple.

 

[jiv3turkey748]

I hope we see more of this from Apple. Maybe some PowerBook ads?

not powerbook ads powerbooks are just overpriced (for not having a g5) but mac mini and imac ads ould be great

 

[rdowns]

putting imac ads in free local newspapers such has the "metro" in london would be a much better idea. dell have been doing it for years and so many of my friends have ordered computer they see in those news papers ads.

TVs ad can be good, but news paper ads are permanent, and people need time to think over decision such as buying a computer. a 30 sec clip saying windows sucks wont convince anyone to buy a mac.

Apple ought to advertise their stores on TV. Come in to see, play with and talk to knowledgeable people about iPods, Macs and digital products. Surf the web for free, use our free WiFi. Free training classes etc.

"So, you have an iPod and have considered switching to a Mac. Come in for free advice and see how easy it is to switch." Something like that.

 

[Maxiseller]

Well, I for one think that while it's not the best advertisement in the world, it certainly opens peoples eyes to the Mac OS.

Contrary to people saying Spotlight and Dashboard is a gimmic, I happen to think that they are extremely useful features. Sure, it's a little buggy, but I must use it 10 times a day. It's useful when your other option is sifting through various file paths. Dashboard allows me to check the weather in as many countries as I wish, check times across the world, and other very useful things such as yellow pages and phone books when my other option would be to sift through a large book.

Both of these features are here to stay, and I'm sorry - but much, much better integrated than Konfabulator.

 

[Toe]

The ad is kind of cheap...you can do pretty much both things on a xp

You can pretty much do anything on XP and it will pretty much work pretty much most of the time.

 

[SiliconAddict]

How about:

"Tired of viruses?"

Yah and within 3 months the first Mac virus shows up via e-mail.

 

[Toe]

Why would they advertise their weakest products?

and

not powerbook ads powerbooks are just overpriced (for not having a g5) but mac mini and imac ads ould be great

I've used all kinds of Macs, PCs, and many other computers, and no experience approaches that of my 12" PowerBook. It's a superbly crafted, wonderfly responsive, elegant machine. Sure, a $2,500 DP G5 with a $1,000 monitor will be faster; but it will feel awful in my lap. Or in my backpack. Or on airplanes. All the places my PB follows me to, where it is always ready to respond in whatever way it can.

IMHO, the latest PowerBooks are the best computer anyone has made to date.

 

[SiliconAddict]

You can pretty much do anything on XP and it will pretty much work pretty much most of the time.

Best discription of Windows EVER. 😀

 

[jsalzer]

I use...

I like the idea of advertising the Apple store (though I think you'd need to be careful about making it out to be a place kids can hang out on days off to play online.)

I think a good commercial can't succeed, though, without letting people know that they can use Microsoft Office on a Mac. Of course, you can't do a commercial just on this (I'm sure MS wouldn't agree to it), but what about something close to an antidepressant commercial:

"I use mine [iMac] to create movies with iMovie."
(two second screen shot dragging around a clip)
(next person)
"I use mine to do work at home with Microsoft Office."
(screen shot of the office "Memo" template, which everyone will recognize, and something in Excel)
(next person)
"I use mine to organize all of my digital photos with iPhoto"
(screen shot)
(next person)
"I use mine to organize my life, my work, my kids' lives, and *his* life with iCal"
(screen shot of selecting and deselecting the several calendars in iCal, syncing it to a Palm, and walking off with the Palm.)

I don't like the idea of bashing Windows as far as viruses, etc. And, as much as I hate to say it, XP never crashes on me (at work - I don't allow Wintels in my house). Just say, "the safest, most stable operating system available" and be done with it.

 

[x86isslow]

Among other things.

oh boy. lemme guess, the second the aussie/nz store drops, we'll see a flood of brazilian, "where's our store" threads 🙄

 

[stevieled]

Typo?

did anyone with the magazine notice that in the spotlight page there is a typo...in the main spotlight window on the right side-bar settings it sais "What, When, When" instead of what i think should be "What, When, Where"

could it be that apple let a typo slip or this is a screenshot from a bugged seed?

 

[nagromme]

IMHO, the latest PowerBooks are the best computer anyone has made to date.

We all wish it was more than it is--a G5, say? But I agree nonetheless. No other computer but a PowerBook could meet my needs. I need portability, and no OS suits my needs as well as OS X.

I do think it makes sense to advertise other models more, though, for now.