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Apple Again Offers Matte Display Option on 15" MacBook Pro

BRLawyer said:
... This, once more, proves that Apple is the MOST RESPONSIVE consumer IT company in the world,
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Holy dark brown nosed mackerel Batman!! Does Apple pay you to astroturf here??

If Apple was the most responsive/sensitive to customer needs then they wouldn't have to correct for the mistake they made in the first place. This is highly indicative that they are out of touch with a significant fraction of their customers, not the opposite.

This is the second blunder they have repaired in the last 12 months ( nuking Firewire off the 13" was the other ... another one of those "delete without a creditable alternative present for a primarily positive value added feature" decisions ).
 
sishaw said:
There are plenty of corporations that wouldn't even bother to offer the options
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Good for them. Not listening to your customers... what a fantastic business plan!

sishaw said:
You Apple fans are spoiled...
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It has zero to with 'spoiled' and everything to do with a company making the products its *customers* want. I have no problem at all with Apple charging additionally for a matte option, however I do think $50 is too high, but I don't know the production costs either.

sishaw said:
you have a major, billion-dollar corporation that actually listens to its customers
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A fair amount of the time, yes, and that's exactly why I buy their products when they fit my needs. If not, I seek out the best company that does. Oh wait. Is that capitalism? I must be a Republican. :rolleyes:
 
deconstruct60 said:
Charging people money for something that costs nothing to provide is not good business. That ripping people off.
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First, that's assuming this "costs nothing to provide", which cannot possibly be true. Apple does not get things from suppliers for free. Whether or not the matte coating costs more or less than the glossy is a different matter.

Second, charging people for things, even if it costs you nothing (and maybe especially if it costs you nothing) is good business. It's great capitalism. Consumers may not like it and if you disapprove you should not support the practice by not paying money for the matte coating. You can send letters/emails to Apple to let them know - hopefully in a tactful manner - you disagree.

In any case, feeling ripped off is often subjective. I can feel ripped off if I pay retail price for anything but others don't care.
 
deconstruct60 said:
Holy dark brown nosed mackerel Batman!! Does Apple pay you to astroturf here??

If Apple was the most responsive/sensitive to customer needs then they wouldn't have to correct for the mistake they made in the first place. This is highly indicative that they are out of touch with a significant fraction of their customers, not the opposite.

This is the second blunder they have repaired in the last 12 months ( nuking Firewire off the 13" was the other ... another one of those "delete without a creditable alternative present for a primarily positive value added feature" decisions ).
Click to expand...

Are they? Some of their decisions may have received backlash from people like us, but they have QUICKLY responded from an industrial perspective and based on careful market analysis, even when they had absolutely no obligation to do so.

And this is what matters: Apple DOES respond promptly even when a few of the more vocal complaints gets through with reasonable arguments...for most of the world, glossy and no FW are NON-ISSUES. But Apple is nice enough to give you back options that were taken some time ago, whereas pretty much ANY other company out there would just forget about it...not to mention that, if they were to follow each and every one of your whining comments without proper care, we'd still have floppies in our Macs... ;)
 
thisisalex90 said:
dammit!! i ordered my 17' mbp over 15' mbp on sunday just for the matte screen and now they offer it on the 15'
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Apple's policy when they introduce a new model ( say you ordered the old 15 glossy and now wanted the matte 15 ) is there is a 7 (?) day window where can 'correct' your order without a restocking fee. I'd call and very politely inquire if you can change/revisit/exchange your order for one of the new 15" that just hit the market. Be very polite, but get across that you are exactly the customer they made this option available for. Had you known you would have bought that; it was Apple's timing of providing the information that is the primary disconnect issue.

When Apple does a "surprise, we didn't give you enough information in advance" move like this they are very reasonable about your adjusting to the new information. ( doesn't go months or weeks back.... but several days back... they can work with that. ) Get the contact number from your weborder and call them as soon as you can.
 
chan2004 said:
Matte making a comeback is a good news

But charging 45 euro for this is more like daylight robbery.
More and more it feels like apple is taking its customers for a ride:mad:

aren't anyone pissed off by this????????????
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This is very good news (for those who want glossy, me? No), but see this kind of post is what really bothers me. People are ranting that Apple needs to offer the option for matte. When they do and charge a nominal fee for it then people are complaining about having to pay for it. Well if you want it, then pay for it. What's it worth to you? If I truly wanted matte, I would pay $50. Apple's not the only company that does this, Sony is notorious for charging fees for stuff that should be free anyway.
 
deconstruct60 said:
Holy dark brown nosed mackerel Batman!! Does Apple pay you to astroturf here??

If Apple was the most responsive/sensitive to customer needs then they wouldn't have to correct for the mistake they made in the first place. This is highly indicative that they are out of touch with a significant fraction of their customers, not the opposite.
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Never pay attention to BRLawyer is rule #1. :D

Anyway I think the reason people are a little peeved is back in the day matte and gloss options were available at no extra cost. They take away matte, create planned outrage by a minority of users (like me) then bring it back with a $50 fee because:

A) They knew people wanted the choice from the start when taking it away and only offering glassy but needed a reason to justify an increase for the screen options. Matte was in the minority so glassy is chosen.

B) Wait just long enough until the panic/outrage/jumping ship levels reach critical and leak matte option availability will return.

C) Knowing the 40% minority will do anything at this point to get a matte screen option back they give it to us with a $50 FU tax that we take with open arms and smiles on our grateful faces.

Or at least that is how this whining/loser/crybaby/troll sees it. ;)

And since I won't use anything but matte it's hold out for the refurbs to hit market so I don't have to cough up extra BTO cash.
 
BRLawyer said:
What else can be said? This, once more, proves that Apple is the MOST RESPONSIVE consumer IT company in the world, along with what is already regarded as the best build quality and customer service of the whole industry. Stacks, FW, matte displays (even if they are not REALLY necessary for 99% of users)...these are just the latest examples of a GREAT reaction to feedback by its base.

So yep: congratulations for yet another wise move and PROMPT response to customer's demands, Apple! Any "pundits" and MS-loving trolls to counter these facts?

p.s.: And I STILL remember those around here that used to bash Apple for NOT having "Tru-Brite" glossy screens in its laptops... ;)

p.s.2: MS IS DEAD.
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:lol: Whatever makes you feel good. It took them many months to fix this issue, its not an example of them having the best build quality (seriously?! :lol:) or responding quickly to concerns from consumers.
 
Apple.com said:
Important note: The actual size of the display is the same (15-inch diagonal) on both models. The antiglare display has a silver frame (border) around the display.
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Anyone notice that? Does that mean that there's no black bezel with the antiglare option?
 
BRLawyer said:
Are they? Some of their decisions may have received backlash from people like us, but they have QUICKLY responded from an industrial perspective, even when they had absolutely no obligation to do so.

And this is what matters: Apple DOES respond promptly even when a few of the more vocal complaints gets through...for most of the world, glossy and no FW are NON-ISSUES. But Apple is nice enough to give you back options that were taken some time ago, whereas pretty much ANY other company out there would just forget about it.
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Exactly, hence the best customer satisfaction in just about every poll out there, forrester research is one of the ones that come to mind recently, where apple just about double the satisfaction rates of both dell and hp. I ll say it again, they dont surpass them, THEY DOUBLE IT.

deconstruct60 said:
Holy dark brown nosed mackerel Batman!! Does Apple pay you to astroturf here??
[/QUOTE
Just cause your anti-apple sentiments are bona fide, doesn't mean that the rest of us here who are pro apple on this issue are deluded, or paid or whatever. This is insulting to say the least. So, chill the eff out and try listeing to what the others are saying, otherwise what's point of the forums...
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StuBeck said:
:lol: Whatever makes you feel good. It took them many months to fix this issue, its not an example of them having the best build quality (seriously?! :lol:) or responding quickly to concerns from consumers.
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"Seriously" what? Do you have any idea about consumer reports and return rates in the industry compared to Apple's?

And since when taking away an option is an issue of "build quality"? For any industry, a period of a few months constitutes an EXCELLENT rate of feedback when it comes to changing production lines and model design.

Once more, congratulations, Apple. You did it even when you didn't have to.
 
Can't see the iMac getting the matte treatment due to the design.

If you take the glass off the front, you end up with the black portion sunk into the frame somewhat, with the aluminium frame sticking out.

Wouldn't "look" good.
 
I mean its $50, I see $45, maybe for education store i dunno, on pretty much a $2000 machine. Sure you can get the low end 15" but why with only 9400. I'd like to see one in the store, I have no problems with my e08 MB, but I guess its not as glossy due to the CCFL or whatever.

A screen res bump would have me ordering soon, but I still will anyways probably. Its hard to wait for what you want because even then you know something else will come out in a few months. But what can you do.
 
thisisalex90 said:
dammit!! i ordered my 17' mbp over 15' mbp on sunday just for the matte screen and now they offer it on the 15'
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Just call up and change/cancel your order

motulist said:
Woo hoo! I can now actually begin to think about upgrading from my ancient 1 GHz powerbook, which has definitely seen better days.
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If you don't have an intel machine already, boy are you in for a treat

akm3 said:
I use mine ALL the time...it has an SD reader in it...
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I actually choked on my coffee when I read this, followed by a LOL
 
Lord, I recall posting a thread about the glare on the 24" LED display a while back (and my disappointment that Apple doesn't offer an anti-glare option for the newer cinema displays) and causing a sh*t storm with dozens of people. It was insane.
 
deconstruct60 said:
Holy dark brown nosed mackerel Batman!! Does Apple pay you to astroturf here??

If Apple was the most responsive/sensitive to customer needs then they wouldn't have to correct for the mistake they made in the first place. This is highly indicative that they are out of touch with a significant fraction of their customers, not the opposite.

This is the second blunder they have repaired in the last 12 months ( nuking Firewire off the 13" was the other ... another one of those "delete without a creditable alternative present for a primarily positive value added feature" decisions ).
Click to expand...

Realizing I may very well be one of a handful of Apple customers who cares about this, it would be great if Apple continued on this track and gave back the option of an Expresscard34 slot as well. This authoritarian way of catering to a huge crowd that shoots garbage quality JPEGs on worthless point 'n shoot cameras forces the customers who take pictures for a living - and who shoot tethered on location to their laptops and need huge amounts of fast and reliable external storage (when eSATA is a wonderful thing) - to move up to 17". This doesn't only add another pound to my bag; now I also have to invest an additional €700. Thanks Apple! Unfortunately I didn't find the Apple complaints box I can drop that one in...

Apologies for being so horribly off-topic. My disappointment at seeing (from my perspective) the wrong mistake being corrected got the better of me.
 
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