Thanks for the link. Though if there was ever an article with a confusing or misleading premise... this would be it. First of all... the data in the bar-graph adds up to 170%... *raises eyebrows* I had to dig deeper to see why... as there's no way the Pixel 2 and Pixel 2 XL combined could be 70% of activations over Christmas. Here's what I found: This info from Localytics is US only. They looked at activations during the weekend of Christmas... compared to activations from the prior three weekends. And the charts represent the percentage of change per phone over those two time-periods... not a percentage of overall activations. They're calling it "lift" For instance... if an average of 10 Pixel phones were sold during the three prior weekends... and then 13 Pixel phones were sold on Christmas weekend... that's a 30% increase that Localytics is showing on Christmas. Here's their methodology: "For this analysis, Localytics examined the percentage increase of new devices in the U.S. on Christmas Weekend, including Christmas Day, to a baseline of the prior three weekends in December (Nov 30th - Dec 4th, Dec 7th - Dec 11th, Dec 14th - Dec 18th)." So apparently the Pixel phones showed the most percentage growth in sales... but their sales didn't even register in the Flurry data of overall sales. Good stuff.