They make good products, but far from perfect as some would lead you to believe. If has an Apple logo on it, it will sell.
There's no such thing as a perfect product.
Also, the Apple following isn't such a big number of people. Yes, back in 1996, when Apple was going downhill, the people who stick with Apple even though the products were not that good, could be considered a following. There probably weren't more than a couple million people who were devoted. I doubt that number today is much different. The people who stay in lines during product launches (half of them scalpers), and the ones who frequent websites like macrumors, may be called a following. But Apple has hundreds of millions of users now. The big majority of them do not even know who Tim Cook is. So I don't think we can call these people a following. The cult portion is nowadays a tiny portion.