Apple Aiming to Launch New Streaming Video Service in April or May

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Apple is planning to launch its rumored streaming television service in April or May, but some cable content providers won't be participating, reports CNBC.

Recent rumors have suggested that along with Apple's own original content, which will be provided to Apple users for free, the service will allow Apple customers to subscribe to additional add-on subscription services on top of Apple's own offering. Customers will be able to sign up for existing digital services like Showtime and watch that content within the TV app, so long as those services are partnered with Apple.


According to CNBC, as Apple prepares to launch the service, some content providers are still not on board. HBO may not be participating because of disagreements over data sharing and revenue splits, for example, and Hulu and Netflix are not expected to participate.

Starz, Showtime, and Viacom are all expected to offer subscription streaming services through Apple's platform, though, and HBO may also join up if the disagreements can be settled.

Apple is requesting a 30 percent cut on every subscription that originates from its TV service, higher than the 15 percent cut that Apple takes when customers sign up for services like Netflix through the App Store.

The April or May target launch date is in line with past details from The Information, which suggested Apple was telling content partners to be prepared for a launch by mid-April.

Apple has more than two dozen original television shows and movies in the works for its streaming service, which rumors have suggested will be available in more than 100 countries by the end of the year.

Article Link: Apple Aiming to Launch New Streaming Video Service in April or May
 

mtneer

macrumors 68030
Sep 15, 2012
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Interesting that Apple wants a 30% cut from the ecosystem - which already has or is moving towards a well established distribution systems : widely available on Apple and non-Apple ecosystems. So what is Apple’s angle in demanding this higher cut? Are they planning to block content creator apps and Safari from accessing their own independent competing subscription services?
 

xnu

macrumors 6502
Jul 15, 2004
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If they make free for the first year of an iPad, Apple TV or iPhone purchase then a nominal fee after, that would be a nice hedge on the elongated upgrade cycle.
 

dumastudetto

macrumors 68040
Aug 28, 2013
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I'm really excited to start consuming this amazing new content.
I think the likes of Netflix have a lot to fear with this.
 

agsystems

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Aug 1, 2013
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I don’t understand how this is any different from subscribing to the HBO and Showtime apps and allowing their content to be displayed in the TV app and Up Next.
I am guessing is Apple is expecting people to do everything from inside the TV app i.e., become Input 1 on your TV
I never used the TV app on my apple TV so I don't see any need this crap
 

boston04and07

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May 13, 2008
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I really hope we’ll see some live streaming services like Vue or Directv as optional add ons. Adding live content besides sports and news would be good.
 
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barkomatic

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Aug 8, 2008
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I'm really excited to start consuming this amazing new content.
I think the likes of Netflix have a lot to fear with this.
If Apple makes their original content compelling and free then perhaps down the road Netflix will worry. However, they are gonna need a lot more than carpool karaoke. Otherwise, it's yet another aggregation of separate subscriptions that is already available elsewhere.
 
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cmaier

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Jul 25, 2007
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I would love to be able to ditch directvnow/hulu live and go with apple. Make it happen, Tim.
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If Apple makes their original content compelling and free then perhaps down the road Netflix will worry. However, they are gonna need a lot more than carpool karaoke. Otherwise, it's yet another aggregation of separate subscriptions that is already available elsewhere.
You’re aware they have lots of shows in production, right?

I’m looking forward to their adaptation of Asimov’s Foundation.
 

chabig

macrumors 604
Sep 6, 2002
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I don’t understand how this is any different from subscribing to the HBO and Showtime apps and allowing their content to be displayed in the TV app and Up Next.
Neither HBO nor Showtime will stream Aople’s Library of original content.
 

RomanEmpire

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May 29, 2018
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I don’t understand how this is any different from subscribing to the HBO and Showtime apps and allowing their content to be displayed in the TV app and Up Next.
Exactly my thoughts.
As a customer: how would I benefit in getting everything from Apple instead of directly through the apps itself and route it to the TV app?
 
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