Finally watched these.
I find this thread hilarious. I was expecting some snotty, whiny voice complaining about Android, based on this thread. These ads are nothing. That voice isn't smug or pretentious as said dozens of times here. The ads are not very intelligent or memorable, and the iBooks ad is fairly lame as that store is hardly the best around, but I don't see the attitude at all.
You people need to get a grip. If this is pretentious, then that guy I saw driving a Jetta the other day must be a Harvard prof in his fancy car.