Apple Airs 'If You Don't Have an iPhone' TV Ads

[MacRumors]

Apple has posted three new iPhone ads to their website and YouTube channel. The new ads start off with the phrase "If you don't have an iPhone" and demonstrates some specific features found on the iPhone. The three ads include:

- App Store (embedded above)
- iPod + iTunes
- iBooks

Each ad ends with "Yup, if you don't have an iPhone, well, you don't have an iPhone." The new ads seem to be trying to point out differences between the iPhone and other platforms, the biggest if which is Google's Android.

Article Link: Apple Airs 'If You Don't Have an iPhone' TV Ads

 

[bassfingers]

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Most android users already wish they had an iPhone

 

[chimerical]

This one has an air of pretentiousness to it. I feel mixed about this one.

 

[spook2517]

I'm just happy my Blackberry's alarm doesn't fail whenever there's a time change!

 

[Dr McKay]

I dont like ads like this. Similar to 'Mac vs PC' adverts.

Although Microsoft with their WP7 Ads are doing similar things to this..

 

[jav6454]

PC v Max v2.0

 

[afireintonto]

These are all meh.

 

[BrianMojo]

So smarmy! Yech.

 

[baddj]

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Most android users already wish they had an iPhone

Do not think that is very true.


Do not really like the ads

for "Yup, if you don't have an iPhone, well, you don't have an iPhone." i am sure the person watching the ad with out an iPhone knows that so i sounds very stupid to say it.

As if someone would come up to me and say you don't have an iphone i would say i think i know that -.-

 

[MarkMS]

Yup, I already have an iPhone and yup, I'm enjoying these ads because now I like saying Yup.

I'm soo hip! YUP!

 

[devinher]

Worst Apple ad ever?

I usually love Apple ads but these made me cringe. The tone is just so smug - I think it leaves the viewer with a similar feeling to those funny but pretty snide Microsoft ads that ended with someone distastefully proclaiming, "really?" Bad brand move in my opinion. Looking forward to hearing what others think.

 

[ppc_michael]

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Most android users already wish they had an iPhone

Pretty sure Android users have an Android phone because they wanted an Android phone.

Btw anybody notice the Delta app showcased in that commercial only had three stars? I thought that was funny.

 

[Full of Win]

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Too bad they did not show the virtual handcuffs that you get with the iPhone.

 

[Don't panic]

not too bad

 

[davidgrimm]

It reminds me of the old MS/IBM adds pointing out that there was a lot more software for the IBM PC than for the Mac, except the shoe is on the other foot now.

 

[macduke]

It does seem a little snobby, but so are a lot of Apple users.

Let the flames begin...hahaha.

 

[Raptura]

It's true though.. if you don't have an iPhone, well, you don't have an iPhone, both literally and figuratively. You don't have the best smartphone out there.

I like this ad.

 

[davidgrimm]

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Too bad they did not show the virtual handcuffs that you get with the iPhone.

Those come with almost every phone is the US. Its just the way they do business here. If you could leave at any time, they'd have to give you good customer service all the time. Instead, they tie you to a long contract that always seem to last longer than the phone does. That way they can treat you like crap and still have you be their customer. See how well that works, for them...

 

[tranceme]

I'm just happy my Blackberry's alarm doesn't fail whenever there's a time change!

Did you just say Blackberry? LOL!

 

[nagromme]

These are a bit snotty. Oh, well. Apple can afford to keep fishing for ad styles

I think MOST Android users have an Android phone either because a) they wanted an iPhone, and being on Verizon, this was as close as they could get, or b) one of the small-but-loud anti-Apple contingent told them Apple is evil and Android is awesome. (Of course, the people who need advice like that are the people would can least put up with Android’s failings! But every tech-savvy person, be they anti-Apple or not, influences many "normals.")

 

[Rodimus Prime]

I usually love Apple ads but these made me cringe. The tone is just so smug - I think it leaves the viewer with a similar feeling to those funny but pretty snide Microsoft ads that ended with someone distastefully proclaiming, "really?" Bad brand move in my opinion. Looking forward to hearing what others think.

this ad is just smug. The MS "really" ad I honestly though was funny and a very good one because I really have seen some of those things happen like the phone drop in the mens bath room. My first though was "Really" or walking into someone else using their phone/ reading an email. Yep I have done that one 2.

This one just is smug and sad consider the airline boarding pass one for example is already on blackberry and I am willing to bet android. Star bucks I would not be surpised if that is out for the others as well.

These are a bit snotty. Oh, well. Apple can afford to keep fishing for ad styles

I think MOST Android users have an Android phone either because a) they wanted an iPhone, and being on Verizon, this was as close as they could get, or b) one of the small-but-loud anti-Apple contingent told them Apple is evil and Android is awesome. (Of course, the people who need advice like that are the people would can least put up with Android’s failings! But every tech-savvy person, be they anti-Apple or not, influences many "normals.")

you missed the group that just likes to really customize what they want. iPhone not so customizable. Android VERY customizable. You should see my CS classes I take. In those of the smart phone OS (BB, iOS and Android) Android is number 1 followed by BB then iPhone. Now that is only on that little corner of campus. If you go to the main part of campus that has students in other majors other than computers you start seeing a more even break down and it falls more in line with what you would expect see percentage wise. iPhone much more popular Android and Blackberry scattered around. It is just in the Computer Engineering, and CS part of campus you see iPhone pretty much not used much.

 

[jap1198]

Not the best commercials Apple has come out with.
Sounds too haughty.

"If you don't have an iPhone, well you don't have an iPhone."

 

[Reach9]

Is the new iPhone ad hinting at NFC? It sort of looks like it with the Delta app, and the Starbucks one.

I can see what the next ads will look like:
-If you don't have an iPhone, you probably have a better notification system in your smartphone
-If you don't have an iPhone, you probably have a bigger screen on your smartphone
-If you don't have an iPhone, your smartphone's UI probably changes more than iOS does

 

[iLilana]

i would use an iPhone if

... the carriers put "unlimited" back in the cell/data/text plans. they make plenty (criminally large amounts) profits. Maybe they should use some of these profits to upgrade their networks to handle "unlimited" plans.

contracts and caps are what keep me from giving in to these criminals.

 

[coolfactor]

Not a fan of these ads. They have a negative tone about them. I prefer "do" rather than "don't" language.

But one thing is for sure, and may be the reason for these... they will reach people that positively-toned ads won't. The glass is half empty for a lot of people.