Not to burst Apple's bubble.... but Apple doesn't provide the boarding passes... or the payment apps...
...the two featured would be Delta's and Starbuck's. THEY get the credit not apple.... and other phones have those capabilities as well.
Also... that commercial-time download/install speed is PURE BS.
The commercial also fails to mention that MANY of the apps they count in their store are garbage.
IMO fart, jiggle, flashlight, mirror etc apps do not count.
I'd like to see an Android commercial come out in response saying... if you have an Apple approved phone...
you have DRM....
you have a nanny telling you what content is appropriate for you to have the option of purchasing/installing,
you have a biased comapnyt dead set on telling you what content is appropriate for viewing from within apps (via off phone repositories).
you have a company that could engineer a flaw into the hardware, deny it, then only in the face of overwhelming bad press, face up to it...but only temporarily offer a temporary solution to the problem.
That said... Come on apple! Where's our iPhone 5!? X-p
(Yes...I love/hate the company.)