I saw the add on the TV just a little bit ago. It may be a bit smarmy but I actually liked it. 
However, it took it more as a shrug than as smarmy. I've grown weary of the "My peni ... er ... phone is better than yours" retoric. I have a phone that does what I want it to do. On top of that it integrates into the TV, computer and soon to be tablet. I'm sure there are people just has happy with their non-iOS phone. That's great! Enjoy it the back and forth bickering is tired. Unfortunately this is the internet so tired will continue.
Now I jus need to figure out what to do with my old ePad.
However, it took it more as a shrug than as smarmy. I've grown weary of the "My peni ... er ... phone is better than yours" retoric. I have a phone that does what I want it to do. On top of that it integrates into the TV, computer and soon to be tablet. I'm sure there are people just has happy with their non-iOS phone. That's great! Enjoy it the back and forth bickering is tired. Unfortunately this is the internet so tired will continue.
Now I jus need to figure out what to do with my old ePad.