Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

I think this means something else. Carl Zeis isn' t working with apple on a standalone ar/vr product but apple is working with them on a headset, in which you can slide your iphone, and they are working with cz on the lenses they need to put in that headset.
So nothing new. Just like samsung/google cardboard, etc.
Perhaps in a few years they will release standalone glasses, etc. They need to move in now, to allow developers to build apps, and when there are plenty of apps, etc for AR they will release a standalone product.
Exactly the opposite direction that ms and google have taken with their hololens and google glass. Software /ecosystem first then in the next few years dedicated hardware.

Next wwdc, apple will anounce ar kit, glass kit, hud kit or something like that. Sept 2017, they' ll release their version of the google cardboard. So they' ll just be playing catchup again....
 
  • Like
Reactions: twinlight
ValO said:
I think this means something else. Carl Zeis isn' t working with apple on a standalone ar/vr product but apple is working with them on a headset, in which you can slide your iphone, and they are working with cz on the lenses they need to put in that headset.
So nothing new. Just like samsung/google cardboard, etc.
Perhaps in a few years they will release standalone glasses, etc. They need to move in now, to allow developers to build apps, and when there are plenty of apps, etc for AR they will release a standalone product.
Exactly the opposite direction that ms and google have taken with their hololens and google glass. Software /ecosystem first then in the next few years dedicated hardware.

Next wwdc, apple will anounce ar kit, glass kit, hud kit or something like that. Sept 2017, they' ll release their version of the google cardboard. So they' ll just be playing catchup again....
Click to expand...
I'm surely it will be better than cardboard :p
 
BlargKing said:
Or, you know, they could stop selling 2000$ computers with mid-tier laptop parts and stop ripping people off. Thats an idea too, regardless of VR.
[doublepost=1484022918][/doublepost]

So two PC VR headsets you can purchase, and one for the PS4, which are affordable enough to anyone who can blow 1500$ on an iMac made of mid-level laptop parts.
Click to expand...

I'm not talking about hardware or what money can buy. Most people do not want to wear all of that **** on their head for extended period of time. VR will have a very strong niche, much like console gaming, but it will not gain the attention of the mass consumer market.
[doublepost=1484069365][/doublepost]
mdbradigan said:
? My Nephews (14 & 10) got an HTC Vive rig for X-mas. Granted, these are still pretty pricey, and not ubiquitous....but VR is DEFINITELY hitting the consumer world right now. The market for VR is pretty massive. Gaming / Sales / Architecture / Design / Robotics / Remote Surgery / Entertainment / (cough) Entertainment - all of these fields have massive markets for VR.
Click to expand...

That is not the consumer world. Those are specialized markets. And yes, VR will do very nicely in those domains.
 
cyb3rdud3 said:
I don't get the creepy part, there are cameras around everywhere, there is no law against photographing/filming people in public. They looked terrible, same like with street photography. Get a DSLR out with a big lens and people call you a pervert. Get a camera phone out and you are just normal. Yet get a nice old fashioned Mamiya Medium format huge classic camera and people get interested.
Click to expand...

You made my point with your examples. None of them are covert.

I may be looking at you, but I am actually reading something, or I may be making a secret video. We've already seen how that worked out in public. What many found offensive wasn't the styling of Google Glass, but what they did.

The case for how such a thing could be made socially acceptable, let alone, useful, is very uncertain. For another point of reference consider the scorn many heap on Apple Watch, when the use case for it is far more clear, and the social stigma for wearing one virtually nonexistent.
 
IJ Reilly said:
You made my point with your examples. None of them are covert.

I may be looking at you, but I am actually reading something, or I may be making a secret video. We've already seen how that worked out in public. What many found offensive wasn't the styling of Google Glass, but what they did.

The case for how such a thing could be made socially acceptable, let alone, useful, is very uncertain. For another point of reference consider the scorn many heap on Apple Watch, when the use case for it is far more clear, and the social stigma for wearing one virtually nonexistent.
Click to expand...
Nope, totally disagree. What you are describing is creepy behaviour it isn't related to the device, it is related to how people behave with it.
 
thealkimist said:
I'm not talking about hardware or what money can buy. Most people do not want to wear all of that **** on their head for extended period of time. VR will have a very strong niche, much like console gaming, but it will not gain the attention of the mass consumer market.
[doublepost=1484069365][/doublepost]

That is not the consumer world. Those are specialized markets. And yes, VR will do very nicely in those domains.
Click to expand...
Console gaming is pretty mainstream. I get the feeling you don't actually know what you're talking about.
 
Why would they when Google Glass failed? It never even got released to the public as far as I'm aware. Also what about people like myself who already wear glasses, if they could solve that and NOT be like Google Glass, then I may be interested.
 
niun said:
A device to display information from your iPhone to your face. I thought that was the Apple Watch? o_O

Also, TC is surely high on something but I don't believe it's AR.
Click to expand...


I'd be guessing its the sneaky aspect they won't know I am reading fun stuff in the business meeting. You know, since it won't be obvious Tod who never wears glasses is kicking it with the glasses now. Lets have tod 25 years old...so inb4 older man wearing reading glasses.

Not sure of the angle for this. But this is why I have an iPhone, and iPad. Not handy at the time...life does go on not being jacked into the matrix. later this year I will take my Korea vacation with the family. Quite possibly my most favorite trip. As I have no cellular support there (I get it in the US...and yes I have been nabbed by work once or twice there...sigh). Korea though....several days of no cellular, not in the hotel except to shower shave and sleep for the wireless and CBA to scope out public wifi's. I leave the leash that is the cell phone in the room tbh.

Say 4 days off the grid....refreshing really. Only 2 people (wife and son) I need to talk with are right there. Before apple FaceTime there was another older FaceTime. I use that lol.



Well that and I wear glasses full-time. Sucks wearing them. TBH as I keep pushing my 40's +1 more year as time rolls on and the old man syndrome of I may need bi-focals soon sets in it seems...I dread and like it. When I read now and I have problems doing that with my glasses on its kind of nice reading is now an activity I can do not wearing glasses. Some time with them off and not a hindrance...kind of nice. Sucks its a sign of older age though lol.

Not sure how many will rush to this when they see how unfun glasses are over time.
 
TechGeek76 said:
Get a 2 year head start on companies that have been doing it for....years. Right...
Click to expand...

Microsoft, Magic Leap and Meta are all doing it wrong. They focus on building fancy 3D graphics, which requires lots of power and computational capacity, which leads to bulky devices that nobody will wear. It may look cool in a demo, but shooting monsters in your living room or sculpting a vase for your 3D printer is not what will drive AR.

AR devices must look like ordinary glasses and they must have batteries that last a day. That's where the design should start.

Jobs would understand this.
 
Last edited:
  • Like
Reactions: SnoFlo
BlargKing said:
None of their lineup can run VR, better work on AR and hope people will be happy with that. AR is (generally) a lot less demanding, so they can make a new product, ride on a wave of buzzwords, and not actually have to put serious hardware in any of the Mac lineup.
Click to expand...

Indeed. Apple should revise its complete graphics strategy first...
Any cardboard like me-too product based on iPhone would be laughable.
Cook hardly needs to develop AR - he already lives in it.
Reality, augmented with buzzwords.
Combined with their egocentrism breaks 90% of partnerships
 
Last edited:
IJ Reilly said:
You made my point with your examples. None of them are covert.

I may be looking at you, but I am actually reading something, or I may be making a secret video. We've already seen how that worked out in public. What many found offensive wasn't the styling of Google Glass, but what they did.
Click to expand...

I don't get the level of concern about Google Glass over something like this:

http://www.ebay.com.au/itm/New-HD-1...rity-DVR-Cam-Audio-Video-No-Spy-/162181718848
[doublepost=1484084727][/doublepost]
Savor said:
AR glasses will die out faster than you can say Google Glass. Tablets are already on the decline. Smart watches will eventually fade after a few more years. AR glasses is not the answer. The two most important devices to have is a desktop/laptop PC and a smartphone. That's the two core devices for computing. The rest are just gimmicks, fads, and excess including most of the wearable technology.
Click to expand...

So what you are saying is that in the future we will be using the same form of computing that we have since about 1996 supplemented with a device from 2006. I am guessing you aren't a futurist...
 
We don't even know what all of this entails. Let's just wait it out and see what comes of it.
 
It's like a motor home, on wheels...

I guess u could live In that thing and travel around .
 
BlargKing said:
Console gaming is pretty mainstream. I get the feeling you don't actually know what you're talking about.
Click to expand...

Nope, console gaming is a niche, albeit a big one. Gaming has been big since the 80's. Has Apple ever ventured into that realm? Can you even guess why?
 
elmaco said:
Microsoft, Magic Leap and Meta are all doing it wrong. They focus on building fancy 3D graphics, which requires lots of power and computational capacity, which leads to bulky devices that nobody will wear. It may look cool in a demo, but shooting monsters in your living room or sculpting a vase for your 3D printer is not what will drive AR.
Click to expand...

It already exists it's called Playroom for the PS4. You can play with annoying little robots in your living room using the controller and a PS4 camera.

However, I'm not going to pay 900 euro for glasses, which are not compatible with my own glasses.

Personally I don't see the point of AR for entertainment. I don't want to be engaged into the existing world with extra goodies, I want to be sucked into a new and different world, so VR.
 
elmaco said:
Microsoft, Magic Leap and Meta are all doing it wrong. They focus on building fancy 3D graphics, which requires lots of power and computational capacity, which leads to bulky devices that nobody will wear. It may look cool in a demo, but shooting monsters in your living room or sculpting a vase for your 3D printer is not what will drive AR.

AR devices must look like ordinary glasses and they must have batteries that last a day. That's where the design should start.

Jobs would understand this.
Click to expand...
And I suppose those are the only 3 working on it? No. My point still stands.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back