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Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

Yojimbo007 said:
Hope Apple VR and AR materilize soon...
They have been at it through their RD initiative for a long time. ( i know from decade old job listing)

I bought a Sony PS4 VR sys this holiday... its fantastic.. the frontier is ready for the consumer and the mainstream!
Everyone who has tried it just gets blown away by the experience ... to a point where they force me to take my whole system to evey party/gathering i go..
Everyone loves it.......Kids and Adults ! It wonderful and its just the beginning.

I hope Apple considers this as one of their priorities in their upcoming product lineup . Not just AR but VR and all derivatives.
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It was mentioned on here last year that no Apple computer was capable of VR.
 
A device to display information from your iPhone to your face. I thought that was the Apple Watch? o_O

Also, TC is surely high on something but I don't believe it's AR.
 
ZEISS hold a bunch of patents that covers AR optics. Their stand last CES showed the lenses (which look like normal spectacle lenses). That is the only AR product they have beyond the VRone.
 
Question to some of the more alert bods out there. Did TC mention Apple's interest in AR / VR before Pokemon Go raked in billions?

My concern is trends... Apple may suddenly become all about Plumbing and rescuing Princesses.
 
elmaco said:
Apple should invest billions in AR.

If they can get a two year head start they will make tens of billions. The ROI will be outstanding. Smart glasses will be the next platform, but for it to succeed, the glasses must be:

- light weight
- have battery for a whole day
- look like ordinary glasses

If these requirements can't be met, they should not release a product, instead they must invest and research more.

The glasses don't have to support fancy 3D objects floating around in space, 2D will do, but the smart glasses must have camera and be able to analyse what they see, like hand gestures.
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Get a 2 year head start on companies that have been doing it for....years. Right...
 
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thealkimist said:
VR is not likely to be a consumer product anytime soon, if ever.
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? My Nephews (14 & 10) got an HTC Vive rig for X-mas. Granted, these are still pretty pricey, and not ubiquitous....but VR is DEFINITELY hitting the consumer world right now. The market for VR is pretty massive. Gaming / Sales / Architecture / Design / Robotics / Remote Surgery / Entertainment / (cough) Entertainment - all of these fields have massive markets for VR.
 
All I heard 10 years ago was how good Carl Zeiss lenses were in digital cameras. Bought one, brought it back within a month. Like the Dragon's Den, for that reason I'm already out.
 
Bubba Satori said:
Last to the party isn't innovating.
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when have they EVER been first to the party except with the iphone and ipad?
All that made apple so successful is taking the stuff that others couldnt do right and doing it the proper way.

What I don't understand is why they abandoned the display b'niss really. Cause that's a field where the entire competition doesnt deliver, at least from a design standpoint.
 
RightMACatU said:
All I heard 10 years ago was how good Carl Zeiss lenses were in digital cameras. Bought one, brought it back within a month. Like the Dragon's Den, for that reason I'm already out.
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Sorry to hear about your lens - but Zeiss has been a top name in optics for decades. Probably either a dud, or a poor licensing scheme vs. actual Zeiss glass. If you have to pick an optics partner... this is a good one.
 
I have always been FAR more interested in AR than VR. For me, VR is virtually worthless. AR, on the other hand, could be a game changer on so many levels. Here's hoping Apple will knock this one out of the park. It could be yuuuuge.
 
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BlargKing said:
Or, you know, they could stop selling 2000$ computers with mid-tier laptop parts and stop ripping people off. Thats an idea too, regardless of VR.
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Apple has ALWAYS sold their computers at a higher price per specs ratio than their competitors. This isn't new. If you don't like it, don't buy a Mac. I know I won't be buying another Mac as they don't have the same value to me 10 years ago.
 
I can see many nice use cases for a pair of AR glasses but can't see Apple releasing them this year. I would love a pair for driving and some types of sports. Every day use isn't really there yet since they have to be light, thin and be able to map your surroundings in realtime to be really useful.
 
I want to be positive about apples business choices as a consumer however VR is not the market to be going into. Surely cars are a better bet along with laptop gaming which is now becoming a big thing apple is sleeping on. AR and VR is just falling flat like 3D tvs and all the rest of the hype machine hardware developments of recent years.
 
cyb3rdud3 said:
I hope this will result in AR glasses with prescription that have a variety in neat modern frames. I liked the idea of Google Glasses but they looked weird and were too expensive for the early adopters to buy to try and shelf if they didn't like it. Well for me at least, I probably would have given it at try at 1/3 to 1/2 of the price but it was too much and too ugly.
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The problem with Google Glass wasn't how they looked, but that the concept was inherently creepy. To move a product of this kind beyond limited industrial uses, someone has to figure out how to take the creep factor out of it. Either that, or we have to get used to behaviors that are currently treated as antisocial. If that's the path forward then I suspect Apple is not the company to do it. I believe this rumor nearly as much as I did for the ones about "the Apple Car." Meaning, not at all.
 
simonmet said:
No it's misguided innovation or wasting time on products and features few people actually want while neglecting or ignoring those we do.

The eyeglass fad has already proven to be a non-starter. If Apple are serious about this then they've seriously lost the plot!
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Yet you have the trash can as your user image.....
 
brendu said:
Apple has ALWAYS sold their computers at a higher price per specs ratio than their competitors. This isn't new. If you don't like it, don't buy a Mac. I know I won't be buying another Mac as they don't have the same value to me 10 years ago.
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The gap wasn't as massive before as it is now. And they've run out of excuses. Before it was a matter of heat and energy consumption. A full desktop GPU used to be hot and use a lot of energy, but last generation we had laptops, albeit expensive ones, running full desktop 980 GPUs, and now we've got sub-2000$ laptops running full desktop 1060's, as well as laptops running full 1070's and 1080's. So whats Apple's excuse for putting a mid-tier laptop GPU in a 2000$ desktop computer?
 
IJ Reilly said:
The problem with Google Glass wasn't how they looked, but that the concept was inherently creepy. To move a product of this kind beyond limited industrial uses, someone has to figure out how to take the creep factor out of it. Either that, or we have to get used to behaviors that are currently treated as antisocial. If that's the path forward then I suspect Apple is not the company to do it. I believe this rumor nearly as much as I did for the ones about "the Apple Car." Meaning, not at all.
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I don't get the creepy part, there are cameras around everywhere, there is no law against photographing/filming people in public. They looked terrible, same like with street photography. Get a DSLR out with a big lens and people call you a pervert. Get a camera phone out and you are just normal. Yet get a nice old fashioned Mamiya Medium format huge classic camera and people get interested.
 
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