Can you name one company that has successfully commercially launched the product that Scoble describes???
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Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses
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Can you name one company that has successfully commercially launched the product that Scoble describes???
I can't imagine you're invited to a lot of parties...
I struggle with these comments of 'lack of innovation' on Macrumors.
There has not been a single product [commercial shipping] by any other brand where I think 'they have killed Apple on this one'. Not one.......
In case people don't understand the brand they support, Apple are :
1. most easy to use
2. best engineered
3. expensive
They may not come up with the idea of AI / VR or any future tech, but they will at least deliver something that the masses can actually use easily, and will make a bucket load of cash from this.
This is the Apple I know. The take a complicated problem and create a simple solution. This is an extremely hard thing to do.
I am not sure what everyone else thinks Apple is...........
Their most personal device yet?
Could be interesting...
If history is any indication, I will likely enjoy Apple's implementation and struggle to resist adding it to my ecosystem. #crap
I generally agree... but the real hard work is the software side. Microsoft is integrating that to the core, and has been testing for years.
It's like convergence of touch/desktop OS... it's inevitable, it's damn hard, and takes years. Microsoft is nearing the peak: Apple isn't even at basecamp.
Apparently more than you.
12 likes for my post, 0 for yours.
I'm going to like your post 'cause I feel sorry for you.
AR is too distracting in the long run outside of very special applications. For everyday computer interaction Apple should focus on AI and text-to-speech technologies. Imagine if Siri can tell you not just the link of "what she found on the net", requiring you to read, which frankly is too distracting in a car, on the sidewalk or in a conversation, but actually tell you, because she read the articles online. That way we could finally break free of the idea of a computer necessarily needing a screen, which frankly is one of the most outdated concepts in computing today.
First to the party is called invention. All others are innovations or variances.
As soon as this year, lol MR, it's beginning of January
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That is to discover the the tech. AR and VR has already been invented, apple is last to the party, they will just copy others now, but make it shiny
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That is to discover the the tech. AR and VR has already been invented, apple is last to the party, they will just copy others now, but make it shiny
So its another Google Glass/Microsoft HoloLens while using Nokia's partner for cameras. *facepalm*
Nobody is going to use this just like nobody is walking with VR headsets around. Both AR and VR are too distracting.We can't even use our phones to text and drive. Google Glass was banned in so many areas because it had a camera to record people unknowingly.
If no time travel or teleportation in our lifetime, I want technology that can control what we want to dream or revisit our past in those dreams but alter it. So most people would love to sleep like people who love the Internet. Like if I am dreaming about a movie or person, I can write the story of this dream along the way. Or erase bad memories like Eternal Sunshine of the Spotless Mind. The mind and our imaginations are still the most important tools we all have. Not these gimmicky toys that distracts us from real human interaction.
Nobody is going to use this just like nobody is walking with VR headsets around. Both AR and VR are too distracting.We can't even use our phones to text and drive. Google Glass was banned in so many areas because it had a camera to record people unknowingly.
If no time travel or teleportation in our lifetime, I want technology that can control what we want to dream or revisit our past in those dreams but alter it. So most people would love to sleep like people who love the Internet. Like if I am dreaming about a movie or person, I can write the story of this dream along the way. Or erase bad memories like Eternal Sunshine of the Spotless Mind. The mind and our imaginations are still the most important tools we all have. Not these gimmicky toys that distracts us from real human interaction.
Coming out with a better product is more important than coming in last. Ironically, as somebody already mentioned, the iPhone...drops mic.
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It's great that Apple wants to stay competitive in the mobile space, hopefully they can produce something truly innovative unlike the gimmicky Apple Watch. But this doesn't change what's happening in the Mac area, especially with desktops. I think this is why myself and other MacRumors users are upset; Apple is acting like a one-sided company and as a result the Macs are either stagnating badly or losing their focus.
Comparing the like count of a post on page 1 with a post on page 5? Grow up...
A lot of good it for Google being 'first' with Glass.As soon as this year, lol MR, it's beginning of January
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That is to discover the the tech. AR and VR has already been invented, apple is last to the party, they will just copy others now, but make it shiny
The iPhone was not the best smartphone when released. It took until the the 3G or possibly the 3GS. The amazing thing is that it has held the crown for so long.
Guess what? Shareholders don't care what you call it.
Creative was the first major MP3 music player manufacturer. Apple destroyed Creative and Apple probably still commands most of the profits from this once-important consumer electronics category.
Similarly, the smartphone industry was dominated by Nokia and Blackberry when Apple announced the iPhone ten years ago. Microsoft's Steve Ballmer dismissed the iPhone.
The best was Slashdot's CmdrTaco's response to the iPod's announcement on October 23, 2001: "No wireless. Less space than a nomad. Lame."
Let's imagine that CmdrTaco's parallel universe twin decides instead to buy 10,000 AAPL shares the following morning on October 24, 2001, at a split-adjusted price of $1.29/share. Today, that holding would be worth $1,189,900 (not including dividend payouts, now yielding approx. 2%).
Here's a more challenging comparison: home video. Let's say you like watching video on your couch today. Now who should you have invested in? Blockbuster? Netflix? Apple? Amazon.com? Who was first? Who was last? Who is the most successful today?
Being first or last to the party is completely irrelevant.
Apple is kind of notorious for shelving products after spending a lot of time and money developing them so I wouldn't start expecting Apple to actually release any AR products. Remember the years of back-and-forth with the Apple TV that wasn't just a media player, but a full blown TV? How about the car?
Still, Apple is more than a tad late to the whole VR/AR party so they could be working on this out of pure necessity rather than anything resembling passion. If they had gotten in on this early before Samsung got their mitts on the whole smartphone VR thing it could have been a big selling point, a killer app even.
Come to think of it, when was the last time they had anything resembling a killer app? No, wireless headphones and no physical headphone jack don't count. Apple really needs to ether focus their efforts much better or then just go on a big engineer hiring spree to get enough engineers to properly support everything they're making.
Still, Apple is more than a tad late to the whole VR/AR party so they could be working on this out of pure necessity rather than anything resembling passion. If they had gotten in on this early before Samsung got their mitts on the whole smartphone VR thing it could have been a big selling point, a killer app even.
Come to think of it, when was the last time they had anything resembling a killer app? No, wireless headphones and no physical headphone jack don't count. Apple really needs to ether focus their efforts much better or then just go on a big engineer hiring spree to get enough engineers to properly support everything they're making.
AR should be coming from the smartphone's camera. Not be made into glasses or headset which will cause too much distraction and be banned in many places.
Sekai Camera (2008)
Google bought Word Lens a few years ago
AR glasses will die out faster than you can say Google Glass. Tablets are already on the decline. Smart watches will eventually fade after a few more years. AR glasses is not the answer. The two most important devices to have is a desktop/laptop PC and a smartphone. That's the two core devices for computing. The rest are just gimmicks, fads, and excess including most of the wearable technology.
Sekai Camera (2008)
Google bought Word Lens a few years ago
AR glasses will die out faster than you can say Google Glass. Tablets are already on the decline. Smart watches will eventually fade after a few more years. AR glasses is not the answer. The two most important devices to have is a desktop/laptop PC and a smartphone. That's the two core devices for computing. The rest are just gimmicks, fads, and excess including most of the wearable technology.
A lot of good it for Google being 'first' with Glass.
Innovation is not about being safe. Enjoying your iPhone 6SS? Might innovate into 6SSS this year
I'll take googles approach where they try and fail. Say what you want but VR and AR is gaining traction ....post Glass.
AR fits their world of smartphones and connectedness better than VR. VR is for escaping. AR is for minority report style augmentation and slapping targetted virtual advertising on every visible surface. Oh and having arrows pointing at your destination for navigation etc.
I hope this will result in AR glasses with prescription that have a variety in neat modern frames. I liked the idea of Google Glasses but they looked weird and were too expensive for the early adopters to buy to try and shelf if they didn't like it. Well for me at least, I probably would have given it at try at 1/3 to 1/2 of the price but it was too much and too ugly.
Considering the experience with Apple's Watch, the lack of intrusive notifications on iOS, WatchOS and MacOS; the integration and hand-off continuity between the platforms, etc. I actually think that they could pull this off and expand the eco system with another neatly integrated wearable product.
Furthermore with their mature corporate App Store, ability to secure corporate data connections and ensure only VPN is being used all the time, I can see the possibility for corporate penetration and professional applications.
Of course this is pure speculation as we don't know what Zeiss got, other than an ability to make great optics
Considering the experience with Apple's Watch, the lack of intrusive notifications on iOS, WatchOS and MacOS; the integration and hand-off continuity between the platforms, etc. I actually think that they could pull this off and expand the eco system with another neatly integrated wearable product.
Furthermore with their mature corporate App Store, ability to secure corporate data connections and ensure only VPN is being used all the time, I can see the possibility for corporate penetration and professional applications.
Of course this is pure speculation as we don't know what Zeiss got, other than an ability to make great optics
