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Apple has teamed up with singer Billie Eilish on a new short film to promote Apple Music's recently launched Spatial Audio feature.


The 90-second video, created by Apple Music in close collaboration with Eilish, mashes up the songs "Getting Older" and "GOLDWING" from the artist's latest album "Happier Than Ever." Eilish is seen singing in front of a vanity mirror, and as the song transitions, her reflections start to multiply in additional mirrors surrounding her, which Apple said is a metaphor meant to represent what it's like to listen to Spatial Audio.

Apple said Spatial Audio takes the listening experience of the new album to new heights, bringing dimensionality to Eilish's vocal performance.

Based on Dolby Atmos, Spatial Audio provides a surround sound experience, making songs sound like they are coming from all around you. Thousands of Apple Music songs have been made available in Spatial Audio since the feature rolled out in June, including Lady Gaga's "Rain on Me" and Kanye West's "Black Skinhead," and Eilish's new "Happier Than Ever" album can also be listened to in the immersive audio format.

Article Link: Apple and Billie Eilish Collaborate on Short Film Promoting Spatial Audio
 

TDPHunter

macrumors member
Jan 7, 2007
69
25
Orlando, FL
Spatial Audio was a big surprise to me. I normally watch something on my iPad while I'm washing dishes. I use my AirPod Pro so that I'm not distracting others.

Well, I forgot about Spatial Audio and I couldn't tell if the Audio was coming from my AirPods or my iPad and depending on how I moved around in the Kitchen, the audio kept adjusting itself. My mind was literally playing tricks on me.
 

Octavius8

macrumors regular
Oct 25, 2016
193
252
What would you prefer: spatial audio or hi-res audio?.
I can see the case for spatial audio in a movie with special effects or an action video game, but for music?. Why?. Is like 3D TV vs 4K tv, and we know how that ended. Spatial audio is just a gimmick. And on top of that only works on some apple headphones!, do they have more drivers?.absurd. And ridiculous that after all this time of Itunes, then Apple Music, IPod and saying that they love music Apple can’t support hi-res audio in their own hardware/ecosystem. Pathetic. Holding the progress for millions. Hi-res audio would be a true revolution, spatial audio is a sad marketing effort to simulate innovation.
 

Octavius8

macrumors regular
Oct 25, 2016
193
252
Spatial audio works very hard to defeat the idea of the headphones. With headphones you hear the sound always near you, with spatial audio the sound is supposed to come from your desk or a from a little to the right or from some place at home. How is that better than hearing directly and constantly in your ears?. I think is superior the experience of having the concert on your ears than being in a fix position and you having to move to “enjoy” that the audio is in “sobre place”. How is having to move my head superior audio experience?
 

JCCL

macrumors 65816
Apr 3, 2010
1,149
1,640
One of the biggest gimmicks.......give it 3 years top and no one will remember this was a thing. Surround is big for action movies, but for music the way it's implemented, while it achieves the desired surround effect, has a very unnatural sound, you can tell it's not actually real....something just sounds really off about it. Just fully disabled it from my iOS 15 iPhone.

Lossless on the other side it's fantastic. Hope wireless earphones over time gain more bandwidth to be able to truly reproduce lossless .
 

iBug2

macrumors 601
Jun 12, 2005
4,347
636
This is sometimes a gimmick, but I just loved listening to Star Wars Episode 9 Soundtrack in Atmos using Airpods Max. It's much better than the stereo mix, and it's not really surround. Atmos mixes don't sound like surround at all, this one had better instrument separation and stage depth.
 

TravelsInBlue

macrumors regular
Feb 7, 2020
150
474
Cool video, but back in my day we called them commercials and not ”short films.”


Apple is trying to justify the high cost and trying to create a need for their AirPods Max by positioning them as HDTV but for sound, but I think everybody can see it’s a gimmick.
 

ThunderSkunk

macrumors 68040
Dec 31, 2007
3,182
2,942
Milwaukee Area
But that's the secret to her (and countless other Youtube-Wannabe-Artists') success: most people are equally talent-free and their audience thinks "I could be this guy/girl".
It’s funny, but thats exactly what suckered me into playing guitar, synthesis & making music. When I was a teenager, i rented this terrible old vhs transfer of Pink Floyd in Pompeii, and though mesmerizing, it occurred to me there was nothing particularly fast or difficult looking about what they were doing, and I thought wait a sec, I COULD DO THIS, paused the video, ran into town, and bought a guitar & amp on the spot. Well, jokes on me.

Not that I’m equating here, obviously there is an entire world of difference between Ellish and:
 
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Morgenland

macrumors 65816
May 28, 2009
1,191
1,242
Europe
Well done, Billie, thank you!
I am glad to have open ears and still be able to enjoy life.
Quite obviously a way of life that is becoming rare. 😀

I don't think you can confuse that with stereo, maybe if you are very old and have health problems with your ears.
 
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MRrainer

macrumors 65816
Aug 8, 2008
1,392
887
Zurich, Switzerland
It’s funny, but thats exactly what suckered me into playing guitar, synthesis & making music. When I was a teenager, i rented this terrible old vhs transfer of Pink Floyd in Pompeii, and though mesmerizing, it occurred to me there was nothing particularly fast or difficult looking about what they were doing, and I thought wait a sec, I CAN DO THIS, paused the video, ran into town, and bought a guitar & amp on the spot. Well, jokes on me.

Not that I’m equating here, obviously there is an entire world of difference between Ellish and:


Well, I don't say it's necessarily a bad thing.

Phil Schiller literally said this sentence when he presented the Trash-Can MacPro, while he showed a picture of a guy sitting in front of three 4k screens.

A couple of years ago, I watched a youtube-video from a (at the time successful...) car-youtuber and I realized this was the reason I liked to watch his videos. They became lighter and lighter on informative content a while later, and less "relatable" and I stopped watching.
 
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