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Seems like an obvious answer... It's the fault of the person who bought an iPhone without doing their research about something that's been true for more than a decade.
Yeah that’s not particularly true baldimac
Society has changed and it’s not the 2010’s anymore Apple’s rules and regulations have not changed but society has in relation to smartphones
 
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I remember when Apple made the argument that users shouldn't be products put up for sale to advertisers. Here they are leveraging us as if we’re assets to which they have the right to charge for access to developers. If Microsoft pulled this crap they’d be rightfully lambasted.
 
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This will go down as one of the most anti-consumer cases of all time. Anybody arguing in favor of Apple doesn’t mind paying 30% more on all your purchases is a complete idiot. Apple owning the ‘platform’ and the ‘ecosystem’ is highway robbery. It’s not about protecting consumers or privacy. It’s about taking 30% of every transaction which costs consumers more and lines the pockets of already rich companies and executives.
 
This will go down as one of the most anti-consumer cases of all time. Anybody arguing in favor of Apple doesn’t mind paying 30% more on all your purchases is a complete idiot. Apple owning the ‘platform’ and the ‘ecosystem’ is highway robbery. It’s not about protecting consumers or privacy. It’s about taking 30% of every transaction which costs consumers more and lines the pockets of already rich companies and executives.

Please point where all the prices went down when Apple lowered the commission for 95% of apps. I’ll wait.
 
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This will go down as one of the most anti-consumer cases of all time. Anybody arguing in favor of Apple doesn’t mind paying 30% more on all your purchases is a complete idiot. Apple owning the ‘platform’ and the ‘ecosystem’ is highway robbery. It’s not about protecting consumers or privacy. It’s about taking 30% of every transaction which costs consumers more and lines the pockets of already rich companies and executives.

So are consumers who buy their games through the steam store also paying 30% more for their purchases?
 
Have you thought about making it even easier for them? If they have great ideas I would prefer it’s as easy for them to profit off it and provide it to be in the best way possible. Why should someone who wants to raise livestock or develop apps have it harder for no reason but being in the way?
Apple gives developers access to hundreds of millions of customers that have proven they’re willing to pay for digital content. The developer has to bring their skills/ideas, the price of a Mac, and $99. Beyond that, if the developer doesn’t make a sale, Apple also doesn’t make money. If the developer does end up actually creating something desirable (which depends on their skills/ideas/code abilities of course) and makes, say $20,000 in one month, they get $17,000. Offsetting $3,000 in order to have $17,000? I don’t know too many people that would turn down that cut.

Now, here’s the real question. Are they actually able to take advantage of the opportunity and eventually make a living wage or much, much more? The truth, for very many developers (the vast majority of developers, in fact), is no. You could direct hundreds/thousands of dollars in their direction (there’s no way to make it any easier) and they just wouldn’t be able to profit from it.

They’re most certainly free to keep trying as long as they like, but, and some may find this part hard to believe… everyone doesn’t become a star in athletic pursuits, everyone’s not an intellectual powerhouse, and not everyone has what it takes to be a developer with the abilities to make a profit when given access to hundreds of millions of people who, again, have spent considerable sums previously. If their idea of being a developer is “guaranteed payday made easy for me”, reality would like to sit them down and have a heart to heart.
 
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Ah yes blame the victim. Who cares that Apple has solved this issue for their customers?
Yes i do because if it’s to good to be true then it is
Plus look at the countries that were targeted in your article by this scam
It’s just like your fellow apple fan says do your research before you purchase or does that only work in relation to apple and the iPhone?
You can point to video games & Microsoft and say it’s not fair why only apple however the big point you’re deliberately leaving out is this in today’s society the smartphone is viewed differently to any other tech product because of how society is.
Now about 15 years ago society was different in how the smartphone was in relation to individuals day to day lives
That’s why it’s fundamentally different and that is why the rules and regulations for iOS is getting challenged one step at a time.
 
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I wonder how many millions of dollars Apple has spent in legal fees trying to protect its 30%? And none of it might have been necessary if Apple just reduced the 30% to 15% or 10% for everybody years ago. And Apple would still be raking in billions in profit every quarter.
That’s not the way it works. Apple is spending to protect its turf.
 
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Epic wants no more of a free ride than what other companies like McDonald's, Amazon, Starbucks, etc get. They're asking to be treated the same as them.

Does Apple get a cut of sales from these companies? No.

Why should Epic, Spotify, etc give Apple a cut of sales when Apple isn't hosting their content, just the downloadable app?

Why isn't Apple claiming that macOS app developers are getting a free ride by being able to sell their apps outside of the Mac App Store where Apple gets $0.00 from the sale?

It's sort of a non-answer, but it is (probably) the 'correct' answer: Because.

A slightly longer but no more helpful answer: Epic didn't challenge from an antitrust perspective (in the underlying case that it lost) the categorical distinction between McDonalds-like and Spotify-like the two pursuant to the App Store guidelines. As quickly as I can tell, it simply wasn't an issue the Court decided, but I suspect, because Epic lost the federal antitrust case, it's even less likely to win the categorical distinction argument.

The most helpful (or maybe not): Apple indicated, in part, it was because its a different fulfillment and risk structure from physical goods to digital goods.

Some things caught my eye here

I’m also very interested in the below in Bold.

Upon hearing Apple’s arguments, the court seemed interested in understanding how Apple would calculate exactly how much it should be compensated for payments processed outside the App Store, while also questioning Apple’s commitment to actually solving the issue:

The court, however, was skeptical of Apple’s argument that the decision should apply only to Epic Games rather than to all App Store developers in the United States. In response, Mr. Garre maintained that the ruling should be limited to Epic, and that other developers would need to bring their own lawsuits if they wanted similar changes to affect them.

The bold portion: Between the lines, this is probably because the Court wanted to gauge how likely a decision would be (one of) the last they'd need to make. So the follow up to the Courts inquiry, after Apple's Response [below], was to confirm the Apple would have a strong incentive to move forward with determining a "reasonable fee." I don't think the Court really cares how the fee is calculated, I *think* they care about whether or not the 'games' are over. And to infer (far more than I should on inference within inference) I think it's likely there will ultimately be modification proceeding granted to determine a 'reasonable' commission.

[Apple's Response] Apple says 'put a pin in that' let's measure it from the value developers receive for the tools and technologies, the value of a safe and secure market place, and Apple's vast user base, and come up with a commission based on what is fair and appropriate.

But I don't think: (a) the Court gave up enough information to determine the method of distilling what a reasonable commission would be, or (b) (on your bold 2) that the Court questioned the commitment per se.

Your unbold portion: This is derived from the injunction preventing universal injunctions. Whether or not a district court can issue an injunction over non-litigants across the country. The Supreme Court says, more or less, these types of injunctions are not appropriate anymore, and every aggrieved party must file their own lawsuit to obtain an injunction, or form and certify a class. The issue is so new however, the Court might be eyeing this case as the perfect one to "test" the boundaries of that rule, since both Epic and Apple have the resources to exhaustively argue it.

I can’t figure out if people don’t realize this or they are just “ok” with different rules for different companies all using the exact same amount of Apple IP, services, APIs, etc.

The arbitrary nature and selective application of Apple rules is a huge issue and problem, walled garden debates aside.

McDonalds-like v Spotify-like: This wasn't challenged by Epic, as best I can quickly tell, in the underlying cases (or this Appeal) the federal antitrust focused solely on the digital goods. It is probably safe to infer: this distinction is perfectly lawful, so it would require an anti-trust law change to make it unlawful.


Why stop at just the device?

This transaction took place connected to Comcast WiFi, so Comcast gets a cut. Goodbye net neutrality. Oh you charged your iPhone using PG&E power? Transaction wouldn't have been possible without those electrons, so PG&E gets a cut. If developers don't like it they can just sell their software to customers on other power platforms. Oh, you were sitting in an Aeron chair when you renewed your Netflix account? Well customers that are comfortable are more likely to spend more money, so that was an instrumental part of the transaction. Better be sending a check to Herman Miller.

Net neutrality was gone in 2017, returned in early 2024, and was killed again in 2025. It's unlikely it will return with out a different selection of justices, or an act of congress.

In the interest of good faith discourse, would it be too much to ask folks to not use the laugh emoji on these topics?

It’s really rather disrespectful.

If you have a counterpoint to make can we use text please?

I am shocked no one used a laugh emoji in response, even I wanted to use one. I feel baited... I want to add one right now.
 
Apple gives developers access to hundreds of millions of customers that have proven they’re willing to pay for digital content. The developer has to bring their skills/ideas, the price of a Mac, and $99. Beyond that, if the developer doesn’t make a sale, Apple also doesn’t make money. If the developer does end up actually creating something desirable (which depends on their skills/ideas/code abilities of course) and makes, say $20,000 in one month, they get $17,000. Offsetting $3,000 in order to have $17,000? I don’t know too many people that would turn down that cut.

Now, here’s the real question. Are they actually able to take advantage of the opportunity and eventually make a living wage or much, much more? The truth, for very many developers (the vast majority of developers, in fact), is no. You could direct hundreds/thousands of dollars in their direction (there’s no way to make it any easier) and they just wouldn’t be able to profit from it.

They’re most certainly free to keep trying as long as they like, but, and some may find this part hard to believe… everyone doesn’t become a star in athletic pursuits, everyone’s not an intellectual powerhouse, and not everyone has what it takes to be a developer with the abilities to make a profit when given access to hundreds of millions of people who, again, have spent considerable sums previously. If their idea of being a developer is “guaranteed payday made easy for me”, reality would like to sit them down and have a heart to heart.
Yeah that sounds like a PR statement from apple but that’s not the reality for most developers
 
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Yes i do because if it’s to good to be true then it is
Plus look at the countries that were targeted in your article by this scam
It’s just like your fellow apple fan says do your research before you purchase or does that only work in relation to apple and the iPhone?
You can point to video games & Microsoft and say it’s not fair why only apple however the big point you’re deliberately leaving out is this in today’s society the smartphone is viewed differently to any other tech product because of how society is.
Now about 15 years ago society was different in how the smartphone was in relation to individuals day to day lives
That’s why it’s fundamentally different and that is why the rules and regulations for iOS is getting challenged one step at a time.
I disagree. It’s Apple then regulators are after. They aren’t regulating the smartphone. If they did the regulations would look totally different.
 
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That’s not the way it works. Apple is spending to protect its turf.
And what turf is that
We are apple defenders of castle greyskull and we are here to stop the evil forces of bad governments & judges who try to stop us from bringing peace and harmony to the world.
 
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This transaction took place connected to Comcast WiFi, so Comcast gets a cut. Goodbye net neutrality. Oh you charged your iPhone using PG&E power? Transaction wouldn't have been possible without those electrons, so PG&E gets a cut. If developers don't like it they can just sell their software to customers on other power platforms. Oh, you were sitting in an Aeron chair when you renewed your Netflix account? Well customers that are comfortable are more likely to spend more money, so that was an instrumental part of the transaction. Better be sending a check to Herman Miller.

So let Herman Miller design a chair that requires people to pay them when they make purchases from it. See who buys the chair.
 
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Not a single company can force any of you into using a store as long as you can use alternative option your device.
Folks in the EU that would like to play Fortnite on their iPhones would likely disagree on this point. They’re forced to use the Epic Games store or some other non-Apple Store. Customers in the EU that would prefer to use the App Store? It would appear they no longer have that choice.

That has already proven to be true.
 
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That’s not answering my question. Do you think cellular and ISP providers deserve a cut of hardware sales?
Yes, if they’re able to get that deal. Absolutely, no question. I DON’T think that the government should force ISP’s and cellular providers to get a cut of hardware sales.

You DO realize that every company doing business with Apple agrees to terms prior to deploying an app to the App Store, right? Apple does not “deserve” it, Apple is contractually obligated to receive it. The companies working with them agree to adhere to the terms of their agreement. They don’t just start deploying apps to the App Store without an agreement. And, any company that doesn’t like the terms can just say “good day” and cut Apple out of their plans.

Who knows, maybe by avoiding Apple and building their own thing, they become the next internet powerhouse where NOT making their app available on the App Store becomes the thing that eventually takes Apple down.
 
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So you think they deserve a cut or no?
All they “deserve” is to have their contractual obligations met. No contractual obligations, nothing to “deserve”. And, here’s the thing, I can say that about ANY company in the US. The content of what I’m writing doesn’t change because it’s Apple. Epic also deserves to have their contractual obligations met. And, they’re also free not to enter into any contracts that don’t suit them.
 
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Yeah you think that’s it
people suddenly purchase an iPhone and wonder why you can’t sideload & have 3rd party app stores on it
Then who’s fault is that then?
The person that didn’t do research before buying the device? It’s pretty common knowledge, is widely communicated across the internet and if they had ANY questions at all, they could always call Apple’s support line and ask, very plainly, “Am I able to sideload and have 3rd party app stores on the iPhone?”

No excuse to not know BEFORE they buy.
 
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Not disingenuous - it's reality on Android. Coming soon to an iPhone near you!


Scams wouldn’t happen on cell phones!
Companies wouldn’t lock users to their own App Stores!

Things that are already happening are, apparently, not happening at all!
 
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There have been a few; they all have failed. People don't want too many choices.
I look at it like this, a wide group of people want what Apple’s offering, and a wide group want what Google’s offering. Then there’s a smaller group that want things, but not enough of them would be happy with the same set of features. It becomes financially difficult for one company to meet such a disparate set of needs across a non-profitable number of people. So, as “not turning a profit” is not viable for sustaining a manufacturing, OS crafting, app store hosting business, no one offers it.
 
The person that didn’t do research before buying the device? It’s pretty common knowledge, is widely communicated across the internet and if they had ANY questions at all, they could always call Apple’s support line and ask, very plainly, “Am I able to sideload and have 3rd party app stores on the iPhone?”

No excuse to not know BEFORE they buy.
Then you could use your same logic if individuals get scammed then by apps so it’s the individuals fault then because they didn’t do the research
 
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