Well made? We have a Hyundai and a Mazda. The Hyundai is cheap and cheerful and doesn't ride well at all when compared.
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Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024
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Love all the negativity. Makes me think this will be a huge success, like the Watch and Apple TV.
Apple and Hyundai will reach a partnership agreement for the upcoming Apple Car by March, according to a new report shared by Reuters, citing Korea IT News.
Before being revised, the Korea IT News report said that the companies may either manufacture the electric vehicles at a Georgia factory owned by Kia Motors, a Hyundai Motor Group affiliate, or invest in a new facility in the United States that could produce up to 400,000 vehicles annually. The report also mentioned that a "beta version" of the Apple Car could be released in 2022.
Reuters last month reported that Apple Car production may begin around 2024, and that time frame was again echoed in today's report. A 2024 start of production may be a bit ambitious, as a report from Bloomberg last week said that the Apple Car is "nowhere near production stage" and could be ready in around five to seven years.
Rumors that Apple is in negotiations with Hyundai first surfaced last week, suggesting that Apple is planning to work with the automaker to produce electric vehicles and develop batteries due to the high costs of the technology and the necessary production facilities.
Hyundai initially confirmed its electric vehicle discussions with Apple in a statement to CNBC, but the statement was revised hours later with no mention of Apple.
Article Link: Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024
It might unless Hyundai/Apple decide to pay upfront to change/rebuild the factory where said Cars could theoretically be built. There's a reason why vehicle factories can only build certain models of cars/trucks and not all of the above. So unless Apple decides to pay up front to build factories that will build the rumored "Apple Car" they would be stuck adapting existing models. Nor would Hyundai, if they were smart, provide sole financial support by expanding or building new factories all themselves.
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It's a good choice... they have the Genesis lux. line... they're very good at volume quality manufacturing (and as a great value point). They're not arrogant and will work well with Apple in the lead... and don't mind being behind the scenes brand-wise (especially as nobody know who the heck Genesis is)
I was thinking Honda could be another nice partner, but they have more brand recognition and Acura.
I'm really interested to see what sort of disruption Apple could bring to the auto space... just a lux Apple car won't be enough to move the needle... I'm assuming they've nailed a number of pain points (e.g. range). I'd have more excitement if this was still the Jobs era... Cook's idea of disruption is moving his hair parting a few mm.
Hermès Apple Watch????? I wound never buy a Korean car. Euro or US. Apple should have bough Tesla when they have a chance. If they do go with Hyundai the will lose many followers, like me.
Except that in many countries hyundai has a very good reputation. And they make very good quality cars - better than my Porsche Boxster, for example, which had many reliability problems, including an engine block that cracked after 30,000 miles. And hyundai has subsidiaries that already make components and provide other services to other car makers. People just don’t know that their cars are partially made or designed by hyundai. And when people buy apple cars, it won’t matter to them what factory they come out of.
Hermes made a band for the watch and cobranded it; and Hermès is hardly a high end watch maker. I doubt Apple will cobrand the car, even if the have an interior that is an Hermès edition.
Apple does not need to own a manufacturer, in fact it's probably a bad idea given the capital costs and lower margins. They need a manufacturing partner, which minimizes the risk to them and allows them to exit the car market if it fails to catch on. Had they bought Tesla, if it tanks they have to take a huge write-off and have a fire sale.
It's far better to spend a few hundred million on design and let Hyundai build the car than much more on buying Tesla. Plus with Tesla they'd wind up with Musk, who no doubt would not take a back seat to Cook and cause issues over who runs the show.
I doubt most purchasers of Apple's mainstream products will care if they make a car, let alone about who makes it. They care about the products they use, the rest are just pretty ornaments on Apple Store shelves.
but don’t you understand that apple, not hyundai, will be designing the car, and Hyundai will just be putting it together?
just like right now there are contract manufacturers that churn out cheap econoboxes and Porsche boxsters.
IMO Apple should buy Lit Motors and bring their fully enclosed gyrostabilized electric motorcycle to market.
Hyundai actually has a decent luxury brand, Genesis. It's not Audi, but they are better than Lexus/Acura/Infiniti IMO.
Actually, the final assembly of Tiaguns and the Porsche 718 is done at the Osnabrück; all of which is owned by VW, and thiis not a contract manufacturer; the 718 is kind of fitting as the 914 was also involved Osnabrück when it wa sownbed by Karmann.
The mere fact that Apple is having any form of talks for collaboration with big car manufacturer is news in itself.
Why? Apple just needs the manufacturing plants, the experienced workers, the logistics and the suppliers contacts.
Per Ferrari of Lake Forest, Illinois website:
"After restructuring to establish Ferrari N.V. as the holding company of the Ferrari Group, Fiat Chrysler Automobiles (FCA) sold 10% of their shares and distributed their remaining 80% of shares among FCA shareholders. 10% of Ferrari was and continues to be owned by Piero Ferrari (son of Enzo). Currently, Ferrari is primarily owned by the public:
- 67.09% Public
- 22.91% Exor N.V. (Owners of FCA)
- 10.00% Piero Ferrari"
Steve Jobs was a man obsessed with style and details, you have no idea why he changed the name. It could've been purely for marketing/style purposes.
He also implemented strategies based on focus and prioritization, constantly talking about "cleaning up the product line".
I never said Apple should play it safe. I said they should stick to computers. Revolutionize that space, which is what people love Apple for, and not try to revolutionize every space (which is an impossible goal that, as approached, will result in the company becoming unfocused).
"Focus is about saying no."
VW auto group ?? The scandal ridden emissions automaker who has been ranked as one of the most unreliable brands (which includes Audi, Porsche, etc.) Hyundai/KIA have been fastly overtaking everyone in reliability, quality, value, and TECH.
All these people crying "My Hyundai Accent was a demon!" forget that they bought the cheapest, most bargain basement model they sell. Every car maker has an Accent of some kind that's made on the cheap to help lift market share. Even luxury brands.
I bought a Telluride over an Atlas because well... read rankings and reviews. One has people trading luxury SUV's in for it and the other has had massive reliability and quality issues since it came on the market (VW) with a cheap plastic heavy interior.
I think they're a good choice. They're leaps and bounds ahead with car tech over Honda, Toyota, etc. I'm not a Ford fan, but they're pretty ahead on tech as well. You definitely want a business partner with some chops in executing tech well. My Telluride is full autonomous on the highway (so is the Ford Explorer) and does a great job. It's just not electric.
The Apple Watch is not an iPhone accessory. It has its own OS. It is a separate computer that works alongside the iPhone. Why would a car make for the ultimate iPhone accessory? Because you like cars?
The reason why it's a revolutionary computing device is because of how it interfaces with the human body. No computer had ever done that before the Apple Watch.
So far we know that the Apple Car is going to do the exact same thing that Tesla and Zoox and all these other companies are trying to do, and likely further along in doing. To me, it screams of Apple entering a business because they can, and not because they should.
The Apple Watch still needs the iPhone to work properly. You could try to use one by itself, but its functionality would be extremely limited.
Think of existing cars and how you enable CarPlay by plugging in a lightning cable. Does that not make cars the ultimate iPhone accessory in terms of support and functionality?