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Apple and Pepsi Giving Away 100 Million Songs

Ohmygod. I like Coke more than Pepsi, but my campus is a Pepsi-only campus, and this almost makes it worth it...

I have a feeling I'm going to be getting a lot of my friends to give me their caps.

Originally posted by Mr. Anderson
Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple.....

D
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Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign. And really, since even if half were redeemed, it'd be amazing, say 50 million. And I imagine that Apple is probably waving their part of the profit, so it won't really be a buck per song that Pepsi and Apple have to pay (unless Apple is paying themselves), it'll be less.
 
Did I not read in Arn's transcript that the 100 million goal was Excluding the freebies?

My guess: off the 100M winning bottlecaps, there will be about 5M actually cashed in. 10M would be extraordinary.

The big win here is in the advertising/exposure and assocation between two hip names. Or is Pepsi hip? It was 20 years ago, but I don't follow this stuff much now.

There will also be some # of those 5M or 10M that wouldn't otherwise ever have visited the iTMS. Bringing 1M people that experience would be a huge win. It would also be easy to track what their future buying pattern becomes - one time only or customer for life?
 
One more thing: what's Apple paying for this????

Do they share the marketing budget with Pepsi?

Does Pepsi share the cost of the songs downloaded?
 
All I know is, when the Pepsi offer goes live, I am going to be bumming Pepsi caps from bums on the street! LOL!
 
Gift Certificates are viral...

This is what I am going to send my Mac friends - this is a perfect viral marketing strategy for Apple:

If you are looking for a great present for this year's holiday season, why not send your PC friends a gift certificate from the iTunes Music Store?

What are the benefits? Your PC friends get a taste of what they've been missing on the Mac and it helps Apple, which ultimately helps you with better software and more support!

So send a $10 or more gift certificate.

Just click on the "Music Store" source in iTunes and then select "Gift Certificates"
 
Damn. Great promotion, but I hate Pepsi and Sierra Mist so much not even the promise of free iTMS songs can get me to drink them.

Nothing like a good Superbowl Ad, but something tells me that this won't be Apple's only Superbowl Ad this year... ;)
Originally posted by GeeYouEye
Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO.
Click to expand...
"Do you want to sell sugar water to kids all your life or do you want to have a chance to change the world?"
Personally, I wish he had kept selling sugar water.
 
Hope we get to choose the tunes

Here's hopin' we get to pick which tunes we want...

:eek: __Congratulations, you won another copy of some god awful Britney song! :eek:
 
Originally posted by Mercury
Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign. And really, since even if half were redeemed, it'd be amazing, say 50 million.
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Yes, but how many extra downloads of iTunes by people just to get the free song(s)?
 
Works out for me since most of my friend drink pepsi and have no
intrest in itunes. More tunes for me. I'll probably switch to Pepsi from Coke myself.It's a brilliant marketing campaign. The AOL
deal can't hurt either. It looks lie we should be seeing some big things from Apple. This is good news espically on the annoucement of 4 new critical flaws in the windows os.Makes me more excited for Panther next week
;)
 
Originally posted by Mercury
Seriously, though, at the most, 100 million dollars. Which isn't that much, really, when compared to the amount of advertising that they'll put into this campaign.
Click to expand...
You're right. A major company like Pepsi has millions upon millions of dollars to spend on advertising. I suspect we'll see quite a few ads for this outside the Superbowl, too.
 
Originally posted by Nicky G
All I know is, when the Pepsi offer goes live, I am going to be bumming Pepsi caps from bums on the street! LOL!
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hehe, they are pretty street-market savvy, you know. They'll sell them to you for $0.50...
 
Originally posted by kuyu
can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple."
Click to expand...

I find your post ironic. You denounce PC "zealots" when in fact, you are acting as a Mac "zealot". The problem that you are addressing is this whole us/them mentality, which you proliferate in this post.

Please understand that I come to this site every day, I love Macs, but I can't stand zealots on either side of the fence. It's usually a sign of being uninformed, or simply immature.

Flame away.
 
Re: Let's talk REVENUE

Originally posted by Rocketman
Let's talk REVENUE

Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.

Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.

Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.

Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.

If this does not drive Apple stock up, nothing will!

Rocketman
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Apple will most certainly make more revenue, with tons more expenses.
This advertising campaign is costing hundreds of millions. They are foresaking profits now to gain market share. Perhaps, in the future, they will gain Mac converts. It is no doubt a big risk but the revenue from the Music Store should mitigate some of that risk. Ultimately, they want to sell more computers and iPods, this is their bread and butter.

This is probably why the stock tanked today. The stock market does not like risk.
 
The Pepsi deal is sheer marketing genius by Apple, once a person buys one song, they will be hooked and they will want to buy more, so Apple sells and additional 10 songs per cap redeemed, they will make a killing if each cap redeemer buys more then one song.
Heh and after they buy 500 songs they wonder how do I listen to all this..... iPod
Sales are gonna be sweettt:cool: :D ;) :D :)
 
iTunes for PC very buggy

I just downloaded iTunes on a PC I have laying around with Windows 2000 and it seems to be very buggy.

I saw the Windows Bar showing on top of the Apple's "hacked" steel bar, part of the iTunes store stays visible after clicking library, the Visualization did not clear the window but remanants of iTunes stayed displayed with the Visualization on top...

Its terrible!! I HOPE APPLE FIXES THIS SOON as this is the image Windows users will get about Apple. Better yet, I hope it is my stupid computer that is faulty!

Viva la MAC !!!
 
Apple product placement

I think it is really neat that I'll be able to walk into the local Pronto and see the Apple logo. :)

Besides that...I think a lot of people will consider switching that never would have before, just by having this experience and having the Apple logo shoved in their face every time they buy a Pepsi in February or March.
 
Originally posted by pyrotoaster
Damn. Great promotion, but I hate Pepsi and Sierra Mist so much not even the promise of free iTMS songs can get me to drink them.
Click to expand...

Pour the rotgut down the gutter. As long as you BUY it, that'a all Pepsi cares about. Consider it an Apple Accessory.

Or walk around with a pocketfull of losing caps and trade with disintrersted drinkers.

Rocketman
 
So why not Dew? Its a PepsiCo product, and the only one I drink. :confused:

I can't stand the taste of cola, and Serria Mist lacks the caffine I crave.

I feel gipped, no new iTunes for me. <sniffle>
 
Heh! Apple should plan to release new products/software/updates whenever the media is awash with Microsoft security holes/blunders/monopolistic practices. Seeing good stuff about Apple while reading bad things about Microsoft can't be bad!
 
like many, my first thought was i like coke, not pepsi, and will this promo include mountain dew!? after the buzz faded slightly i considered the fact that itunes songs and a bottle of your favorite soda cost about the same. so unless you're already a soda fiend, your not really getting much of a deal (ah, the magic of marketing!).

in any case i'm happy as a clam apple has been able to pull off all this amazing stuff. once itunes goes international there'll be nothing to stop us!
 
No Dew?

At least my dad likes Sierra Mist. I guess I will make sure he buys lots of it so that I can get the caps.

I can't stand Pepsi, but I can down some Dew, but they wouldn't include it in the promotion...why?

EDIT: After reading all of the posts...Is there ANYONE here that likes Pepsi?
 
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